Richa Sinha

Experience

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  OYO

  Jul 2019 - Jul 2020

  Managed end to end operations of meta platforms like Trivago, TripAdvisor, Skyscanner, etc for multiple geographies. Responsible for generating revenues through meta channels • Pioneered bidding on 5 meta platform; to attain 10x occupancy in Japan; achieved 2x growth in Mexico's occupancy • Improved viewer impression by 23% by enhanced visibility of hotel listings on Google my business; Enhanced Click through rate by 12.1% on Google Hotel Ads Center using content & price optimization • Reduced TAT by 25% by creating a master database of property content in Japanese; later used by multiple teams • Confirmed preference for localized content in Japan; Implemented to achieve ROI of 400% on meta-channel • Collected user feedbacks & fixed errors in property location reducing cancellations by 10% in Indonesia & Japan • 1/90 to be awarded by Director for exhibiting commendable performance during Rewards & Recognition program. Show less

  • Business Analyst

    Mar 2020 - Jul 2020

  • Project Associate

    Jul 2019 - Mar 2020
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  Indian Institute of Management, Calcutta

  Jan 2021 - Dec 2021

  Library Representative, Student Council

  • Elected member of student council with 44% vote share in 818 votes; Achieved avg rating of 3.27/5 • Rallied for library reopening in full capacity during COVID; Coordinated with the staff & students • Coordinated to set up 11 database workshop; Handled detail collation of 650+ titles for Book bank

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  Jumia Porto Tech Center

  Apr 2021 - Jun 2021

  Summer Leader Intern, Jumia Group

  Worked in Financial Operations team and was responsible for automating reconciliation of orders between operational and financial system for the Pan- African tech company • Built 3 Power BI dashboards for 15 countries with several dimensions & user access management features for marketplace & on-demand services of Jumia • Analysed 80L+ orders to design SQL rule engine; Classified entries by pattern for granular reconciliation of orders • Formalized routine which eliminated 45+ hrs. work every month to improve rigorous monthly financial close timeline • Identified 5 key metrics to categorize variances in order and voucher amounts to allow immediate resolution from users Show less

• 

  Candid Reviews

  Jul 2021 - Sept 2021

  Product Strategy - Live Project
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  ConnectR

  Jul 2021 - Sept 2021

  Distribution Strategy for D2C aggregators - Live Project
• 

  7 Lakes Fest - IIM Calcutta

  Jul 2021 - Nov 2021

  Marketing & PR, Core team member
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  Curatio Healthcare Private Limited

  Jul 2021 - Oct 2021

  Business process optimization - Live Project
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  EXL

  Aug 2021 - Jan 2022

  Data Analyst - Live Project

  Received Pre-placement offer from EXL Analytics

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  Accenture in India

  Jul 2022 - Jul 2023

  Strategy Analyst

  Strategy & Consulting (S&C), India Market unit (IMU)Worked as a strategy analyst on multiple projects, responsible for analysis of client’s data, deriving insights and presenting feasible solutions • Drafted a plan of decreasing COGS by INR 36 Cr; worked on integrating ~150 suppliers for tractor manufacturer • Defined optimum prices and share of business for 12K items of 7 category; Implemented it with category teams • Identified and designed key levers to improve procurement efficiency of direct material for INR 400+ Cr COGS • Designed 5 key aspects of proposal pitched to Indian O&G Co on migration of customer loyalty analytics platform • Identified opportunities, channels, and merchants to outline roadmap for the launch of a payment gateway for a proposal pitched to an Indian fintech company. • Created dashboards for analysing salesforce efficiency of an Indian cosmetic major for their Pan India operations • Assisted on the workstream of efficient transition from general trade to modern trade for an Indian FMCG major. Show less

• 

  Aarki

  Jul 2023 - now

  • Managed 2 largest accounts & worked extensively on critical issues; Built a unified python script as one stop solution for campaign KPI optimizations• Created PRDs & release documents for 2 product features - campaign setup mass edits & budget scheduling tool• Led the new accounts strategy team; revamped KPI evaluation process of new clients through internal & external benchmarking; POC for monthly invoicing & auditing from analytics team• Customized campaign monitoring system & moved alert system from Email to Slack; modified 8 existing alerts; created 3 new alerts; Developed dashboards for monitoring & facilitated data requirements Show less

  • Lead Analyst

    Sept 2024 - now

  • Senior Analyst

    Jul 2023 - Oct 2024