
Barbara Meynen
Professional Dancer

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About me
Jr. Brand Manager PrimaDonna at Van de Velde
Education

KU Leuven
2016 - 2018Master's Degree, Business Economics Cum LaudeMaster Thesis: Testing the effect of different payment methods (cash, credit card and electronic payment methods such as QR-code and NFC) on impulsive buying behavior

Universidad de Salamanca
2015 - 2016Exchange Program (Erasmus) Applied Economics
Vlerick Business School
2018 - 2019Master International Management & Strategy Cum Laude
KU Leuven
2013 - 2016Bachelor's Degree, Applied Economic Sciences
SKEMA Business School
2017 - 2017MSc International Marketing & Business Development Magna Cum Laude• Postgraduate: Extended Master Degree at Campus Paris La Défense
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The London School of Economics and Political Science (LSE)
2016 - 2016July School B+• Cooperation between London School Of Economics (LSE) & University of Cape Town (UCT)• Course: Africa and Global Transformation; The Rise of Emerging Powers and a New International Order
Experience

Studio 100 Benelux
Sept 2010 - Nov 2014Professional Dancer• K3 Ballet - Tour around Belgium and Netherlands• K3 Videoclips• Sinterklaasshow at Sportpaleis Antwerpen• Flashmob - Thomas Cook: Launch 'K3 in Wonderland' Airplane

AFC - Academics for Companies
Oct 2016 - Nov 2016Productivity & Efficiency Track• Workshop 'Time Managent' by TC3• Workshop 'Stress Management & Mindfulness' by Lacomma• Workshop 'Goal Setting & Realisation' by Mind and Body• Workshop 'Working in a team' by GL Coaching• Workshop 'Effective Job Hunting' by Mobile Vikings

Ekonomika vzw
Feb 2017 - Apr 2017Skills Program Marketing• Workshop AB InBev• Workshop Unilever - Case about Lipton• Workshop Deloitte• Workshop Accent Jobs

Seal Jobs
Jan 2018 - Mar 2018Intern Sales & Customer SuccessSeal Jobs is a innovative HR tech start-up active at Start it @ KBC. It offers a digital job platform to efficiently match students and recruiters in order to further digitise the Interim sector.Daily program:70% Sales & Customer Succes30% Digital MarketingMain responsibilities:> Project manager for Talent Forum 2018. Seal Jobs was present on this job fair to provide students with LinkedIn & cv screening> Brainstorming together with the team about new directions for the company> Screening users of the Seal Jobs platform> Creating digital content for social media (Facebook, Instagram, LinkedIn, Twitter) by means of Hootsuite> Follow-up sales by means of Hubspot: inbound leads, cold calling> Continuously providing feedback to further optimise the platform Show less

EY
Jul 2018 - Aug 2018Summer Intern ACR (Accounting, Compliance & Reporting)During my summer break, I did an internship at the ACR department (Accounting, Compliance and Reporting) in the head office of EY Belgium, located in Diegem (Brussels).Main responsibilities:> Accounting transactions (Program used: Exact Online)> V.A.T. declaration> Preparation statutory accounts> Preparation year-end closing (Programs used: First, Caseware)> Filing/Archiving

ENett International
Apr 2019 - Jun 2019Consultant Intern Marketing, CX & InsightsThroughout my Master at Vlerick Business School, I got the opportunity to perform a two-month consultancy project at eNett International in Melbourne. I was part of the Customer & Insights department where I could draw out a strategy for the company to maintain high growth in the B2B travel payment industry with virtual cards.I was able to use my acquired knowledge, put things in new perspectives, and learn a lot from the global travel industry thanks to all my colleagues at eNett International. Show less

The House of Marketing
Aug 2019 - Jun 2023Client projects:Marketing Automation - Sanitary sector (B2B) - @ Van Marcke (Dec 2020 - March 2021)Digital Marketer - Sanitary sector (B2C & B2B) - @ Van Marcke (Sep 2019 - March 2021)Organizational Redesign of the Marketing Team - Food retail sector - @ Colruyt (June 2020 - Aug 2020)Internal projects:Organization yearly THoM ski trip (Sep 2019 - Jan 2020)Campus recruitment (Aug 2020 - current)At The House of Marketing, we help our clients to transition towards profitable, sustainable growth through strategic marketing consulting and interim management. We unlock business opportunities through marketing and tackle every challenge from vision to strategy to the last implementation mile. Working with us THoMers means collaborating with a connected hub of passionate, complementary marketers with an entrepreneurial spirit and future-proof vision on marketing. More info on www.thehouseofmarketing.eu The House of Marketing is part of Customer Collective, a disruptive ecosystem leading customer-focused commercial transformations. Customer Collective creates future-proof company growth through customer value, by solving the customer equation. The group combines they key 4 pillars of this equation: customer strategy, digital acceleration, data & technology. Show less
Consultant
Jan 2021 - Jun 2023Junior Consultant
Aug 2019 - Jan 2021

Van de Velde
Jun 2023 - nowJr. Brand Manager PrimaDonna
Licenses & Certifications
- View certificate

AgilePM® Foundation
APMG InternationalMay 2021
Honors & Awards
- Awarded to Barbara MeynenLeuven Case Competition - 2nd Place Case AB InBev (Hoegaarden) - Mar 2017
Languages
- frFrench
- duDutch
- enEnglish
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