Luis Manuel Sánchez

Experience

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  GfK

  Jun 2004 - Oct 2018

  • Responsible for the Banking and Insurance industry at national level.• Responsible for business objectives and client income statement.• Management and development of clients with special dedication to key accounts. • Identifying and developing business opportunities with new and existing clients.• Responsible for strategic advice on all products, providing consumer insights, general industry knowledge and market trends.• Coaching, mentoring and motivating cross functional teams.• In charge of overseeing and approving Research and Proposal Development design.• Responsible for overseeing and approving research reports and insights presented to clients.• Key project presentations to c-suite and senior management. Show less • Responsible for the research department for the banking and insurance sector.• Management of the technical team, personnel management, coaching, motivation... (7 people).• Responsible for the Gfk Satisfaction and Loyalty model at national level.• Member of the Gfk Financial Team.• Direct management of large accounts.• Definition, design and methodological scope of projects.• Responsible for the achievement of commercial, production and profitability objectives.• Definition of strategic plan and growth lines. Show less

  • Business Manager ( Finance Services, Banking and Insurances)

    Jan 2016 - Oct 2018

  • Research Manager (Head of Financial Studies Department)

    Jan 2011 - Dec 2015

  • Research Consultant

    Jan 2009 - Dec 2010

  • Senior Researcher

    Jan 2007 - Dec 2008

  • Researcher

    Jan 2005 - Dec 2006

  • Trainee

    Jun 2004 - Dec 2004
• 

  Insights by Kantar

  Oct 2018 - May 2021

  Associate Director ( Consumer Insigths)

  • Multi sector business development.• Management and development of clients with special focus on key accounts. • Responsible for identifying and developing business opportunities in a bunch of domains of expertise: Customer insights, Customer Experience (CX) , User Experience (UX), Brand, Shopper, Commerce, innovation…• Strategic advice on Customer Experience, providing consumer insights, sector knowledge and market trends.

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  Signify

  Nov 2021 - now

  Insights Manager - Global Brand & Marketing