Experience

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  Mediaplanet

  Dec 2011 - Feb 2015

  Mediaplanet is the world's Leading Content Marketing Agency.•Built and scaled the Account Management business unit for the Canadian market, resulting in a 90% increase in total average sales per employee (20) within 6 months•Defined and established group sales process and strategy, planned and developed new growth opportunities across diverse industry verticals, and tripled the number of accounts in the highest-earning sectors•Trained and managed a team of 5 Marketing & Account Managers, reduced turnover by 35%, and doubled ACV (C$150K) Show less

  • Senior Business Development Manager

    Sept 2013 - Feb 2015

  • Business Development Manager

    Apr 2013 - Sept 2013

  • Content Marketing Project Manager

    Dec 2011 - Apr 2013
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  La gamba group

  Feb 2015 - Jan 2017

  Co-founder & managing partner

  Miami-based, Award-winning Hospitality Startup.•Spearheaded the launch, growth, and management of an award-winning, high-end restaurant concept in Miami, Florida•Restructured marketing operations and increased revenues after an 18-month sales downturn•Achieved a 65% year-over-year sales growth, reduced variable costs by 20%, and boosted customer retention by 300%, ultimately selling the brand and restaurant operation in 2016

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  Seven west media

  Feb 2017 - Oct 2018

  Content marketing manager

  Australia’s Largest Media Publisher.•Developed and executed end-to-end creative and content marketing campaigns for the health, tourism, and hospitality sectors, resulting in an average of 30% increase in website traffic, which resulted in a 25% increase in sales and a 20% boost in engagement on social media platforms•Increased content revenue by 45% through the successful design and monetization of a new B2B content marketing strategy for 15 different content brands across various platforms, including social media, digital, and e-commerce•Developed and implemented successful business development initiatives forging strategic partnerships with key players in the industry resulting in a 40% revenue growth within the first year Show less

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  Ie business school

  Jan 2019 - Jul 2020

  Mba in marketing + msc in customer experience & innovation (dual degree 3.65/4.00 gpa)

  • Top 10 MBA in the World (KI Ranking 2024)• Vice President - IE Student Leadership Team 2019• Investors' Choice Award - IE Startup Lab 2019 - Sustainable Agriculture Venture • First Place Winner - IE Mergers & Acquisitions Competition 2019• 2nd Place Winner - IE Foundation Prize in the Humanities 2019 - Photography• Skipper - IE Sailing Club

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  Mvdo content

  Mar 2019 - Aug 2021

  Content marketing consultant

  Designed and executed cross-platform inbound marketing and demand generation strategies for international clients in the tech and energy sectors increasing website traffic by an average of 50% and lead velocity by 30%.

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  Myagi by rallyware

  Sept 2021 - Sept 2023

  Global marketing lead

  Myagi is the leading B2B SaaS retail sales enablement platform that helps brands and retailers build brand advocacy, optimize customer experience and drive sell-through. Strategically defined and led the global inbound marketing, demand generation, and lead generation strategy, significantly enhancing market penetration and customer reach.Directed cross-functional marketing teams in brand strategy, creative development, content media, analytics, and campaign execution, successfully driving lead generation and sales growth. Show less

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  Rallyware

  Apr 2023 - Sept 2023

  Global marketing lead - myagi product

  Myagi was acquired by Rallyware on April 2023