Experience

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  The walt disney company

  Apr 2013 - Apr 2013

  Work experience

  Conducted research and data collection through interviews with vice presidents and direct managers of brand and franchise management.

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  Core marketing

  May 2013 - May 2013

  Work experience

  Working in marketing, PR and design. I wrote blogs and press releases that were published on their website. I met and communicated with senior directors of clients, while taking part in weekly meetings. Taught to use advanced Apple Mac design software including InDesign, Illustrator and Photoshop.

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  The walt disney company

  Jun 2014 - Jul 2015

  Uk studios marketing intern

  I spent 12 months working within the Walt Disney Studio Marketing team where I reported to marketing managers and directors within the Studios department, working across the entire portfolio of theatrical releases. I provided support on all aspects of current marketing campaigns and carried out key responsibilities such as creative input across all campaigns, managing internal communications to support each release, liaising with external agencies regarding media activity and supporting the trade marketing manager and cooperating with exhibitors.Key Achievements:• Managed large-scale marketing screening programmes working with partners, agencies and exhibitors to ensure a smooth-running operation.• Assisted in the development and implementation of the Hulkbuster digital experience, and organising the roll out throughout other European territories. • Collaborated and managed weekly department meetings where I had the responsibility of organising agendas and attendance from key team leaders.• Represented my team in cross company meetings with department heads and VPs where I would communicate and present current initiatives and answer any questions.• Managed timelines and countdown documents for each theatrical release that required input and information from team leaders that I would collect on a weekly basis. • Had the opportunity to develop my own creative ideas for theatrical marketing campaigns and present ideas to manages and pursue if valuable.• Assisted in organising preview screening events with exclusive partners and filmmakers for the releases of Big Hero 6, and Cinderella• Managed purchase orders and invoices for all marketing costs using the procurement system SAP Show less

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  Accelerated intelligence

  Jul 2015 - Jul 2015

  Marketing and social media intern

  I carried out a summer internship supporting the marketing team at AI by assisting in the running and organising of social media pages of their key accounts including the James Bond and Star Wars franchises. I was also involved in aiding to the planning and pitching for new accounts by conducting research and collaborating information and building high quality presentations to clients. During this role I had to opportunity to develop my interpersonal skills by working with a small team each with different work ethics and disciplines. Effective time management was crucial, as there was always a large workload to be dispersed between few colleagues, and I learnt the importance of communication in a tightly knit work environment and felt comfortable dealing with both peers and superiors on any work queries. Show less

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  Organic marketing

  Sept 2016 - Oct 2016

  Marketing and publicity assistant

  I took on an internship with a film marketing and PR agency acting as a team assistant as a short term placement to gain further experience in agency side operations. Responsibilities of the role included tracking and managing all online and offline coverage of current titles, and creating reports for clients of any reviews or news articles. I also assisted the team in preparation for premieres by collating staffing documents, as well as managing competition prizes and press kits for journalists. This role involved working closely within a tightly knit team and being able to communicate confidently with colleagues, clients and third parties over email and over the phone when representing the agency. Show less

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  The walt disney company

  Nov 2016 - Dec 2020

  Working in the development of digital strategies across EMEA and helping drive the overall paid, owned and earned audience-centric digital marketing strategy across several franchise portfolios. This includes the content planning and deployment of 'always on’ evergreen content, new product releases, and overall social media activations across 15 markets, working closely with a wide range of stakeholders. Striving to execute each campaign to the highest standard and ensure that EMEA guidelines are met, while considering business objectives and key KPIs with a view to gathering insights and learnings to feed into future test, learn & optimised campaigns. Key responsibilities so far: * Managing EMEA wide Instagram account @DisneyLifeStyle's content calendar by working with stakeholders and licensees on latest product releases and available content. Identifying opportunities to reach new audiences to grow following with tailored content. Manage the relationship with creative agency and develop social strategies in support of key franchise beats. Had the opportunity to lead a team of 4 over a weekend of events, on content production and live publishing from Disneyland Paris working with an influencer and DLP’s production team. * Mickey 90- collaborating EMEA wide campaigns with up to 15 markets for a priority XLOB digital campaign in celebration of Mickey Mouse’s 90th anniversary. Acted as the point of contact within the digital team for multiple stakeholders including internal departments as well as 3rd party agencies and partners. Responsible for communication of key campaign updates including strategies, materials, timings and performance. * Instagram lens - had the opportunity to create a Mickey and Minnie branded Instagram lens directly with Instagram and a recommended production agency. Led the creative brief to develop a lens that would compliment the franchise campaign and appeal to our target young adult audience using face-tracking technology. Show less Working within the EMEA digital marketing team where I have helped implement a digital first approach across marketing activities throughout EMEA and across multiple departments. Key responsibilties:• Supporting creative development for EMEA shopper marketing campaigns across the Disney Princess and Frozen franchises.• Managing the Cars franchise from a digital marketing perspective and liaising with Franchise, DCP and DMSP teams on all planned activity.• Proactively gathering performance results, taking insight and learnings into future digital campaign strategies.• Managing CRM creative campaigns across multiple franchises and LOBs. • Managing the day to day activity of the regional Disney LifeStyle Instagram account, by working closely with digital teams across EMEA, copyrighting, and actively looking for new, relevant content in close collaboration DCP team. • Managing the digital marketing department finances by raising POs, monitoring invoices and vendor activity. Show less

  • Social Media Supervisor

    Feb 2020 - Dec 2020

  • Digital Marketing Supervisor

    Apr 2018 - Feb 2020

  • Digital Marketing Co-ordinator

    Nov 2016 - Apr 2018
• 

  Ww

  Dec 2020 - May 2023

  Management of the social media team.Development and oversight of the social and influencer strategy for the business.Owned the business’ organic social media evolution with management of social marketing campaign planning through the utilisation of relevant channels, dependent on the target audience fit and objectives.Provided strategic business counsel on social media and identify new projects and initiatives that support increased brand adoption, revenue growth and heightened customer LTVManaged WW’s influencer programme to drive advocacy for the brand and to help drive business performance.Managed production of weekly reporting of organic, boosted and owned & earned influencer activity with clear KPI performance metrics and actionable insights to steer developed strategy towards goal accomplishments.Owned relationships with talent agents to continue growing our ambassador family and ensure our former relationships with talent continue to strengthen.Worked with the Creative agency to brief in campaigns and develop creative that compliments activity within all channels.Oversaw the development of the monthly content calendar with all key stakeholders in the business.Developed standout community management and manage the social listening pillar in the strategy.Integrated with the wider marketing team (acq, retention, and PR) on campaigns and projects to ensure consistencies. Manage the social marketing budget to ensure that all campaigns and activity associated with the marketing strategies are delivered within budget and ROI mindset. Show less Content Creation & DistributionTransformed long-form science based content into snackable, coachable content through video, audio and graphics based designAssisted coaches in content creation and ideation Assisted in the set up and execution of daily LIVE’s and coach-led experiencesCommunity Management of the WW AppIdentified opportunities to improve and optimise the Coach-member experience.Actively engaged with members to aid in community growth and increased retention Identifed compelling stories from community members for broader engagementAnalyticsUsed data and analytics to identify trends and themes across communitiesUsed data to identify opportunities to develop content and improve and optimise the member experience Created monthly analytics reports to inform future strategyIdentified high or low performing trends quickly and pivot strategy Show less

  • Senior Social Media Manager

    Dec 2021 - May 2023

  • Content and Community Manager

    Dec 2020 - Dec 2021
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  Tmw unlimited

  Aug 2023 - now

  Associate social director at tmw tomorrow