Alexander Labak

Experience

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  Henkel Austria

  Feb 1987 - Mar 1988

  Assistant Brand Manager
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  Henkel Italy

  Apr 1988 - Aug 1989

  Brand Manager

  February 1987 - March 1988 Assistant Brand Manager; Vienna / Austria

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  Johnson & Johnson Germany

  Jan 1991 - Dec 1992

  Marketing Manager

  P&L accountability for Feminine Care (Revenues: U$ 80mill)

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  Johnson & Johnson Canada

  Jan 1993 - Apr 1994

  Vice President Marketing

  P&L accountability for Consumer Franchise (Skin, Oral, Wound & Women Care; Revenues: U$ 150mill)

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  Johnson & Johnson Consumer Products

  May 1994 - Sept 1997

  Vice President Marketing

  P&L responsibility for Women & Oral Care Franchises (Revenues: U$ 1bill)* Refreshed marketing programs & product portfolio achieving top line growth of U$ 200mill* Drove pioneering category management strategies with WalMart as key account * Board sponsor for process reengineering projects in Sales & Operations contributing U$ 30mill annualized cost savings* Formulated global brand strategies as member of J&J World-wide Marketing Council

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  Foundation Health Systems

  Oct 1997 - Jan 1999

  Chief Marketing Officer

  Responsible for driving transformation of 4th largest Managed Care Company (Revenues: U$ 9bill, Employees: 14000, 6mill customers) into a consumer-centric provider of health care services; Reporting into CEO * Set out industry pioneering ‘modular’ business model disrupting the conventional US managed care insurance model* Secured board approval for comprehensive company restructuring to implement sweeping changes in underwriting, product & network management, b2b contracting and customer care* Advanced state of the art technology solutions enabling the delivery of business innovation to the market place Show less

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  Deutsche Bank

  Feb 1999 - Apr 2004

  Chief Marketing Officer

  Responsible for group-wide marketing management of Private Clients & Asset Management and Corporate & Investment Banking; DB 2003 Pretax profit: EUR2.8bill, Balance sheet: EUR800bill, Employees: 68000; Reporting into CEO Energized the bank’s global go-to-market:* Led comprehensive Private Clients & Asset Management business strategy identifying critical cornerstones for accelerated growth; secured CEO / Exec. Committee approval for implementation of strategic action plan * Oversaw comprehensive strategic review resulting in transformational EUR6bill acquisition of Postbank * Pushed globally aligned key client-coverage model in Corporate & Investment Banking improving client outcomes & ‘share of wallet’ management* Drove restructuring of ‘European Private & Business Clients’ operations into an integrated, affluent client centric franchise delivering annualized incremental pre-tax profit of EUR 650mill* Spearheaded performance management to establish dominant position in European Retail Asset Management* Delivered leadership in developing global wealth management strategy incl. value proposition, coverage model & acquisition mapping; initiated restructuring of US brokerage & provided oversight of Scudder acquisition * Led group wide eCommerce strategy and oversaw deployment of critical b2b & b2c initiatives; managed e-strategy investor presentation resulting in significant share price appreciation; defined business plan & executed launch of first fully digital Pan-European Personal Financial Portal (Moneyshelf) * Pioneered industry leading Brand-Equity-Management systematically driving an articulated brand proposition (“A Passion to Perform”) into client & customer delivery across businesses & markets Reshaped Investor Relations:* Moderated Board dialog in terms of shareholder value management; set up systematic global investor coverage * Initiated ‘Corporate Social Responsibility’ framework Show less

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  Mastercard International

  May 2004 - Mar 2006

  President

  P&L responsibility for managing European operations (Purchase Vol: U$500bill, Revenue: U$800mill, Employees: 750); Reporting into CEO for leading European company transformation & shaping key go-to-market programs globally * Set out transformational 5-year strategic change plan to triple European profitably securing Board endorsement * Led customer urgency behind “Top 20 Card Issuers” producing dramatic wins vs. VISA Europe* Strategically positioned the company behind the ‘War on Cash’ within the Single European Payment Area* Drove complex deal-structuring and negotiations securing comprehensive shareholder support for industry-defining merger of Mastercard Europe with Mastercard Worldwide; engaged with Group CEO to formulate cornerstones of enterprise strategy in support of global IPOChaired European Board:* Effectively managed two-tier governance (European & regional boards) aligning 50 European Member Banks* Led European shareholders in negotiating merger with Mastercard Corp. underpinning transformational IPO* Successfully negotiated Ani-Trust settlements with European Commission (DG Competition) Show less

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  Homecredit BV.

  Jun 2006 - Dec 2012

  Chief Executive Officer

  • Built market leading consumer finance & retail banking operations in emerging markets Europe (Russia, Czech, Slovakia, Belarus, Kazakhstan, Ukraine) & Asia (China, Vietnam, India, Indonesia, Philippines); 2012 Active Clients: 7mill, Loans granted: EUR 8.5bill; Total Assets: EUR 10bill; Net income: EUR 0.6bill; ROAE 33%, ROAA 9%; Cost Income 37%, Deposits to liabilities 60%, Employees: 65.000 • Calibrated business to systematically leverage sales finance platform into a comprehensive consumer finance & retail banking proposition (number of distribution points: 150.000) creating enterprise value of EUR 7 bill+ • Led country specific go-to-market programs effectively leveraging the company’s core emerging market competencies • Built up industry leading risk management delivering sustained risk cost advantage behind pioneering emerging markets model; structured high performing finance and treasury functions securing robust controlling & funding platform • Rolled out agile global processing footprint achieving competitive cost & time to market advantage• Focused on systematic performance / talent management putting into place an industry recognized management team • Set up comprehensive regulatory, compliance and government relations resources at headquarter & country level • Drove decisive corrective actions effectively addressing 2008 / 2009 economic crises• Managed preparation for 2nd half 2011 IPO of HOMECREDIT EUROPE via London Stock Exchange premium listing; comprehensive leadership of deal structuring, equity story / valuation; recruiting of high caliber independent board members / investment banks; UKLA prospectus submission, guided reporting / tax aspects of re-domiciliation• Secured first fully foreign owned finance license in China & status of largest foreign owned retail finance player in Russia• Spearheaded successful launch of AIRBANK in Czech establishing reference model for state of the art customer centricity Show less

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  Domestic & General

  Mar 2014 - Mar 2016

  Chief Executive Officer

  Co-invested alongside CVC Private Equity into buy-out of leading extended warranty company in Europe (UK, Germany, Italy, Spain, France) & Australia; Sales: EUR 1.0 Bill, Ebitda: EUR 100 Mill, Employees: 3000, Customers: 15 Mill Led comprehensive value creation plan delivering 25% profit growth with a perspective of taking the company public:* Engerised market delivery behind ambitious performance program driving UK efficiencies & international growth * Regained critical client momentum behind stepped up quality in key account coverage & customer innovation* Laid out program for comprehensively upgrading customer experience via digitally anchored customer journey * Implemented focused CRM strategy measurably impacting customer life time value * Led dramatic contact center restructuring significantly improving sales and customer service (NPS) performance * Reshaped regulatory program assuring full PRA/FCA compliance; successful Solvency 2 / ORSA submission Show less

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  Casions Austria AG

  Jun 2017 - May 2019

  Chief Executive Officer

  Integrated Operator of National Lottery, Online-Gaming, Sports-Betting, Video-Gaming Terminals, Casinos in Austria & 13 countries internationally; Revenues EUR 4.5bill; EBIT EUR 150Mill; Employees: 4000* Delivered 2017 & 2018 record profits with energizing leadership focused on culture & core levers of value creation; secured supervisory board approval of 5-year strategy demonstrating sustained ROE step-up * Lotteries: populated winning product innovation pipeline; modernized distribution reshaping channel mix, upgrading sales-force & setting up pay for performance; launched industry-leading digital consumer journey; branding refresh * Online Gaming: drove pioneering customer lifetime value strategy; set up open platform via Novomatic joint venture*Sport Betting: business transformation into multi-channel customer play via state of the art digital betting-center * Casinos Austria: drove comprehensive restructuring -- reshaping operating cost base, setting up high-value prospect CRM; launching product portfolio revenue management, overhauling digital proposition, refreshing brand* Casinos International: led value-creation via stepped up operational delivery after deciding against asset disposal option * Video-Gaming Terminals: established profitability launching CRM & opening up essential distribution via joint venture* Orchestrated restructuring of balance sheet freeing um EUR 120mill in free cash* Pushed ‘One-Company’ operating model; energized culture & performance management* Reformed Board proceedings strengthening quality of dialogue; managed onboarding of new shareholders Show less

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  BRIGHT AL ADVISORY LTD

  Sept 2019 - now

  President

  SEPT 2019 – TO DATE BRIGHT AL ADVISORY, LONDON, UK• Advising on Investment Opportunities (origination, value-creation, business planning)- Engaged in EUR 500Mill Structured Equity Investment for leading Private Equity fund- Qualified acquisitions of senior secured debt for global Private Credit fund- Supported buy-out discussions of European Financial Service & Gambling assets• Private Capital Investments:- Active interface with Early-Stage portfolio companies shaping business model & go-to-market• Co-Founder ClassiXX@NOW: refreshing classical music for today’s youth culture with global impact• Supervisory Board Member; Unex Bank; Kyiv / Ukraine; (6/2023) Show less