Experience

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  Chicmicro technologies

  Feb 2018 - Jun 2019

  Marketing & data analytics associate

  ➤ Performed Target Market Demographic Research.➤ Collaborate with marketing staff in the development & and production of visual content.➤ Perform landing page optimization.➤ Managed Google Ad and Meta accounts.➤ Collaborated with the Software engineering team for E-commerce app development.➤ Coordinated Internship Training.➤ Developed a multi-platform advertising campaign for retail clients.

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  Waaw foundation

  Jul 2019 - Jan 2020

  Digital marketing analyst

  The WAAW Foundation (Working to Advance Science and Technology Education for African Women) is an international non-profit organization that focuses on increasing the participation of African women in STEM fields.➤ Created and executed digital marketing strategy to drive the organization's objective on paid marketing channels.➤ Created a web tracking plan and collaborated with developers to implement it.➤ Helped team access monthly Google Ad grant advertising spend.➤ Improved Monthly Active Users by over 10X in 4 months.➤ Led Marketing Analytics training for over 150 students. Show less

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  Herbal goodness

  Feb 2020 - Mar 2022

  Digital marketing specialist

  Inc5000 Fastest Growing Company.Herbal Goodness is a manufacturer of premium high-quality organic superfoods to support healthy living and impact life.➤ Created and executed multi-channel strategy: leading to demand generation and market penetration - this resulted in over 25% ROAS growth in 6 months.➤ Performance Marketing: Created and implemented Customer Generation strategy on PPC advertising channels - Amazon, Meta, Google, Bing, and Pinterest.➤ Product Listings Optimization: Drove revenue by optimizing product listings on Google Merchant and Amazon.➤ Competitor Analysis: Increased market share by implementing competitor research and brand building strategy across organic and paid performance channels.➤ Keyword Research and SEO: Improved brand discoverability and CTR for transactional keywords - made it easier for potential customers to find company products online.➤ Performance Analytics: Analyze Advertising and sales performance data. Generate reports and provide insights to optimize overall growth strategy.➤ Product development: Leveraged customer data and market trends to identify new product opportunities, leading to the launch of 3 new product that generated 11% of revenue in its first year.➤ Conversion rate optimization: Led A/B testing and multivariate experiments to improve landing page and digital ad conversion rates.➤ Promotions and Deals: Planned and executed promotional campaigns, lightning deals, and discounts to boost sales and visibility.➤ Compliance and Policy Adherence: Resolved over 800 Google Ad policy violation issues, Ensuring website compliance with FDA and other guidelines. Show less

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  The ulesson group

  Jun 2022 - Dec 2023

  Digital marketing strategist

  Driving business growth for uLesson by developing and executing product marketing strategies across organic and paid performance channels.➤ Conducting Market research to support business growth and expansion.➤ Reduced Cost/Install by 40% in 6 months on paid digital channels through effective campaign management.➤ Increased conversion rate on the website, web app, and mobile app by over 19% in 6 months.➤ Grew App reach and customer base by sourcing, recruiting, and collaborating with network partners and affiliates globally.➤ Collaborated with product, data, engineering and sales team to drive product growth initiatives.➤ Maintaining and optimizing the marketing tech stack for operational efficiency.➤ Improved measurement and attribution data by setting up cross-platform and cross-domain tracking across web, iOS, and Android platforms.➤ Collaborated with the data team to create dashboards to track and analyze campaign performance, app performance. Show less

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  Miva open university

  May 2023 - now

  Digital marketing manager

  Miva Open University is breaking down barriers to university-level education, expanding opportunities for learners globally.In my role at Miva, I leverage a data-driven and experimental approach to maximize the return on investment for every marketing dollar spent. I collaborate closely with sales, customer experience, data, and product teams to drive initiatives that impact the entire customer journey—from acquisition and engagement to retention and referrals fostering sustainable growth and scale Show less