Alina Davachi Tobon

Alina Davachi Tobon

Entrepreneur

Followers of Alina Davachi Tobon643 followers
location of Alina Davachi TobonAustin, Texas, United States

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  • Timeline

  • About me

    Marketing Director

  • Education

    • Rutgers University

      2014 - 2019
      Information Technology & Informatics Information Technology

      Activities and Societies: Pretty Girls Sweat, Entrepreneurship Society, Culinary Club ITI MajorEntrepreneurship Minor

  • Experience

    • Entrepreneur

      Aug 2006 - Jan 2019
      Entrepreneur

      Self-started, engaged in the gig economy, engaged with customers, understood customers’ needs and wants. Understood the value of customer satisfaction, engagement, and support.

    • Realware LLC

      Apr 2018 - Aug 2019
      User Experience/User Interface Design Intern

      Worked with a global team of designers, developers, and managers to produce creative solutions for clients. I’ve conducted card sorts, created wireframes for dashboards and blog creation tools for a major insurance company’s website. I also led the team in a 2-week design sprint. I also assisted the CEO in the flagship office. I was responsible for organizing his schedule, as well as collecting and presenting the progress made by the design team.

    • Rutgers Business School

      Aug 2018 - Jan 2019
      Teaching Assistant

      Worked with a professor, 3 start-up clients, and 90 students to ensure a smooth semester across their marketing projects. Gained experience managing, organizing, and taking on a lead role. Kept communications between all groups flowing, while aiding in and clearing up any miscommunication.

    • PRETTY GIRLS SWEAT

      Sept 2018 - Dec 2018
      Rutgers Captain
    • EnergyOne Windows

      Aug 2019 - May 2020
      Field Trainer / Marketing Team Manager

      Built a dedicated, action-oriented team of 10-15 professionals by instilling a culture of open dialogue and collaborative problem resolution. Managed onboarding of new hires, researched target locations for services, and facilitated communication with sales directors and field representatives. Generated creative campaign concepts leveraging a range of internal and external marketing channels to support sales objectives and revenue-generation initiatives.

    • Decisions Day Design Co.

      May 2020 - now
      Founder

      At Decisions Day you will find everything you need to know about healthy living and making a career out of your passions! Visit us at decisionsday.com

    • Realware LLC

      Oct 2020 - Oct 2021
      Digital Marketing Manager

      Managed the development, execution, and measurement of multi-platform social media strategies that increased engagement by 45% on various platforms such as LinkedIn, Facebook, and Apple Podcast. Produced promotional and marketing materials with a focus on voice, tone, Search Engine Optimization, and accessibility standards. Collaborated with international partners on key projects, utilizing interpersonal and intercultural communication skills.

    • LegalZoom

      Oct 2021 - Mar 2023
      Small Business Specialist

      Coaching entrepreneurs through legalization efforts for their businesses through assessing state requirements and providing step-by-step guidance. Manages the company brand portfolio, including oversight of naming strategies, brand name hierarchy, trademark management, and enforcement. Developed systems to triage naming requests and manage creative workflow. Leverages great professional judgment, integrity, and communicative people skills while interacting with customers and colleagues. Handles escalated issues by utilizing strategic problem-solving and effective communication skills, over the phone, to effectively resolve customer inquiries in a timely manner.Accomplishments include receiving a consistent NPS score of 100% (a measure of customer reviews) and achieving a consistent monthly conversion rate of 30%. 23% being the high-end goal. Show less

    • Cognativ.Com

      Feb 2024 - now
      Marketing Director
  • Licenses & Certifications