Alina Davachi Tobon

Experience

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  Entrepreneur

  Aug 2006 - Jan 2019

  Entrepreneur

  Self-started, engaged in the gig economy, engaged with customers, understood customers’ needs and wants. Understood the value of customer satisfaction, engagement, and support.

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  Realware LLC

  Apr 2018 - Aug 2019

  User Experience/User Interface Design Intern

  Worked with a global team of designers, developers, and managers to produce creative solutions for clients. I’ve conducted card sorts, created wireframes for dashboards and blog creation tools for a major insurance company’s website. I also led the team in a 2-week design sprint. I also assisted the CEO in the flagship office. I was responsible for organizing his schedule, as well as collecting and presenting the progress made by the design team.

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  Rutgers Business School

  Aug 2018 - Jan 2019

  Teaching Assistant

  Worked with a professor, 3 start-up clients, and 90 students to ensure a smooth semester across their marketing projects. Gained experience managing, organizing, and taking on a lead role. Kept communications between all groups flowing, while aiding in and clearing up any miscommunication.

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  PRETTY GIRLS SWEAT

  Sept 2018 - Dec 2018

  Rutgers Captain
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  EnergyOne Windows

  Aug 2019 - May 2020

  Field Trainer / Marketing Team Manager

  Built a dedicated, action-oriented team of 10-15 professionals by instilling a culture of open dialogue and collaborative problem resolution. Managed onboarding of new hires, researched target locations for services, and facilitated communication with sales directors and field representatives. Generated creative campaign concepts leveraging a range of internal and external marketing channels to support sales objectives and revenue-generation initiatives.

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  Decisions Day Design Co.

  May 2020 - now

  Founder

  At Decisions Day you will find everything you need to know about healthy living and making a career out of your passions! Visit us at decisionsday.com

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  Realware LLC

  Oct 2020 - Oct 2021

  Digital Marketing Manager

  Managed the development, execution, and measurement of multi-platform social media strategies that increased engagement by 45% on various platforms such as LinkedIn, Facebook, and Apple Podcast. Produced promotional and marketing materials with a focus on voice, tone, Search Engine Optimization, and accessibility standards. Collaborated with international partners on key projects, utilizing interpersonal and intercultural communication skills.

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  LegalZoom

  Oct 2021 - Mar 2023

  Small Business Specialist

  Coaching entrepreneurs through legalization efforts for their businesses through assessing state requirements and providing step-by-step guidance. Manages the company brand portfolio, including oversight of naming strategies, brand name hierarchy, trademark management, and enforcement. Developed systems to triage naming requests and manage creative workflow. Leverages great professional judgment, integrity, and communicative people skills while interacting with customers and colleagues. Handles escalated issues by utilizing strategic problem-solving and effective communication skills, over the phone, to effectively resolve customer inquiries in a timely manner.Accomplishments include receiving a consistent NPS score of 100% (a measure of customer reviews) and achieving a consistent monthly conversion rate of 30%. 23% being the high-end goal. Show less

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  Cognativ.Com

  Feb 2024 - now

  Marketing Director