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Alexandra Dragan

Alexandra Dragan

Insurance consultant

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location of Alexandra DraganBucharest, Romania

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  • Timeline

  • About me

    Marketing Director | Strategic Growth & Brand Leadership | B2B2C | Omnichannel | CEE & Global

  • Education

    • Școala Națională de Studii Politice și Administrative din București

      2002 - 2007
      Bachelor Political Sciences

      Bachelor in Political Sciences

    • Liceul Teoretic "Ion Neculce"

      1998 - 2002
      Math-Phisics-Italian

    • Università Bocconi

      -

    • London Business School

      2024 -
      Master's degree Digital Marketing and AI

    • Università Commerciale 'Luigi Bocconi'

      2007 - 2009
      Masters International Management

      Activities and Societies: CEMS Club Master of Science in International Management (CEMS)

    • Academia de Studii Economice din București

      2002 - 2006
      Bachelor Internatinal Business Administration

      Activities and Societies: Founder and member of: ESN Bucuresti Member of: AEGEE Bucharest Bachelor in International Business

    • University College Dublin

      2008 - 2009
      Master of Science International Management

      Activities and Societies: l CEMS MIM ProgramsUCD Michael Smurfit Graduate Business School

    • Università degli Studi di Trieste

      2004 - 2005
      Erasmus Exchange Internatinal Business Administration

      Activities and Societies: Member of: ASSP Trieste Erasmus Exchange

    • CEMS - The Global Alliance in Management Education

      2008 - 2009
      CEMS Master’s in International Management

  • Experience

    • SC SORTER &PARTNERS SRL

      Aug 2006 - Aug 2007
      Insurance consultant

    • L'Oreal

      Mar 2008 - May 2008
      In Company Training

      Created an entirely new product and the related marketing campaign for one of the luxury brands of the L’Oreal Group (Milan, 2008)

    • CEMS Business Project

      Mar 2009 - Jun 2009
      Henkel Testanera

      Delivered a powerful marketing plan aimed at increasing the brand’s market share in Italy (Milan, 2009)

    • Danone Professional

      Feb 2010 - Feb 2011
      Marketing and Sales Trainee

    • Danone Produits Frais France

      Apr 2011 - Sept 2011
      Chef de Marche CHD

    • Henkel

      Sept 2011 - Jun 2016
      Senior Regional Brand Management for Consumer Adhesives CEE & Central Asia

    • Michelin

      Feb 2017 - Apr 2024

      • Consumer Experience Manager EUC

        Jan 2022 - Apr 2024

      • Marketing and Sales Engagement Manager ECS

        Mar 2020 - Jan 2022

      • Senior Operational Marketing Manager B2C Central & South Europe

        Jan 2018 - Mar 2020

      • Regional Operational Marketing Manager Central Europe and Turkey

        Feb 2017 - Jan 2018

    • TEDxBăneasa

      Nov 2019 - Sept 2024
      TedX Baneasa Organizer

    • Bit Soft

      Jan 2024 - Jan 2025
      Group Marketing Director

      At Bit Soft, I serve as the Group Marketing Director, where my role is enriched by a dynamic blend of expertise in marketing, a profound passion for gastronomy, and a keen eye for the latest trends in the hospitality industry. Embodying the core values of innovation, customer focus, empathy, and teamwork, I am committed to steering our HORECA partners towards unprecedented success through advanced technology and tailored consulting services. My dedication to uncovering new trends and crafting innovative solutions is aimed at addressing our clients' unique challenges, thereby solidifying their trust and ensuring Bit Soft's position as a frontrunner in the hospitality technology domain. Show less

    • Centrul Social de Psihoterapie TFH

      Oct 2024 - Mar 2025
      Fundraising and Communication Manager

    • Freelance ⎥ Self-employed

      Jan 2025 - now
      Independent Marketing Consultant | Professional Development

      Advising SMEs and start-ups on marketing strategy, digital campaigns, and brand positioning on a project basis.Investing in professional development through advanced courses at London Business School – Digital Marketing & AI, with focus on data-driven marketing and digital transformation.Conducting market research and business planning for entrepreneurial projects, including concept development for a premium brand.

  • Licenses & Certifications

    • Cambridge Proficiency Certificate

    • Certificazione di Italiano come Lingua Straniera Livello C2

    • Chef Patisserie de Base

      Le Cordon Bleu Paris
      Nov 2015

    • Mastering Digital Marketing in an AI World

      London Business School
      Mar 2025
      View certificate certificate