Paloma Roque

Experience

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  Harvard Model Congress

  Feb 2014 - Dec 2014

  Director of Operations of the Brazilian board

  Responsible for the general organization of the event, coordinating the Ops and Tech brazilian teams. Along with the north-american's director, we've organized the activities for the students involved, contacted the schools, managed the data and synchronized the calendars of both colleges (Harvard and Belas Artes).

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  IPDA

  Apr 2017 - Oct 2018

  Bilingual Administrative Assistant

  Responsible for all entities located in North America, Asia and Africa.• Renewal of lease, purchase or labor contracts;• Verification of irregularities and monitoring of legal, accounting and social processes, working side by side with professionals from those countries;• Business travel planning providing airline tickets, booking accommodation and renting vehicles, aiming at organizing travel schedules;• Monitoring of entities, and reporting on each country's financial performance;• Communication of relevant guidelines and information, as directed by the CEO, to executives, managers and others in the organization, ensuring a clear and effective communication flow. Show less

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  Mobilitee

  Sept 2019 - Jun 2020

  Business Analyst

  Working close to the business development area.• Map, create, standardize, document and change processes for operational improvements and automation;• Ensure transparent and objective communication, thereby mitigating project risks;• Data analysis, monitoring and creation of indicators, as well as creating and conducting strategic presentations for management;• Prospecting (hunter) of new partnerships and alliances along with the BD team, help searching for further possibilities of partnerships to achieve business goals, and developing + maintaining the relationships. Show less

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  Treble.ai

  Jul 2020 - Feb 2021

  Business Analyst

  • Working on consultive sales of systems and solutions (Tech Industry). Responsible for prospecting and business development, working on the entire sales cycle, from origination to contract signatures;• Analyze and design the best solutions for the businesses of our clients, involving systemic integration and AI solutions, managing the chatbot efficiency;• Define and support the implementation of sales strategies for customers, to develop the key accounts of the digital channels and ensure growth;• Evaluate the market in search of disruptive and innovative proposals for the business areas. Show less

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  Navegg

  May 2021 - Apr 2022

  Business Analyst

  • Market monitoring and research (benchmarking), in order to constantly improve our products/services and to always be up to date, being responsible for identifying the business needs;• Assist in ensuring the proper implementation of our DMP, as well as its use;• Training the clients and their teams on Navegg's products, guiding them on how to best use the platform for audience analysis, campaign tagging/performance monitoring, market expansion;• Generate insights and ideas on how to improve the customer experience and maximize GMV;• Support to Navegg's teams from LATAM, assisting on technical issues, negotiations, and client experience. Show less

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  Loft

  Apr 2022 - Dec 2022

  Marketing Science Analyst

  • Responsible for mapping out our entire client base, in order to understand, through data, its demography, intent and behavior;• Optimize campaigns, executing multiple tests in order to find the best audiences/segmentations for Google Ads, Facebook and etc. • Coordinating the use of a CDP (Segment), analyzing the 1st party data, in order to best comprehend and reach our leads/clients;• Work closely with the whole Marketing, DS and BA teams to identify opportunities for new client acquisition and metrics improvement, and revenue analysis (GMV, ROI, CPVA);• Better understand who is Loft's target audience, to help the Communications team to improve how to assertively reach those people;• Through data and research, develop strategies for expanding our audience, and get insights to leverage strategies based on user behavior. Show less

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  Google

  Feb 2023 - now

  Marketing Enablement Analyst, LATAM (via Cognizant)

  Providing strategic Marketing & Sales collateral for cloud enterprise customer engagements• Collaborate with Google Cloud sales & customer engineering to identify solution areas and create sales & marketing enablement content• Reporting and data analytics for internal industry metrics• Conduct ongoing industry research and analysis to create relevant and insightful sales & marketing content• Identify win themes and value propositions to create effective sales & marketing content• Develop and curate pitch decks, proposals, and customer journeys with strong sales narratives for cloud services across multiple industry verticals• Develop solutions and identify patterns, value propositions, and win themes to create effective presentations Show less