NARESH KUMAR

Experience

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  Wildnet Technologies

  May 2015 - Aug 2017

  • Ads Creation, Run & Testing.• Analysis & research based on Query reports and current market trends.• Controlling Avg. CPC (Cost/Clicks) of the Campaigns by improving CTR (Click through Rate).• Creating Campaign & Groups.• Daily Campaign Reporting & Analysis.• Handled advertising campaigns for mobile marketing in Google.• Improving Impression Share.• Keyword Research & Analysis.• New Campaign Research and creation

  • PPC Executive

    Apr 2016 - Aug 2017

  • PPC Trainee

    May 2015 - Apr 2016
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  EaseMyTrip.com

  Aug 2017 - Nov 2017

  Digital Marketing Executive

  • Handling Google Ads, Bing ads and Facebook Ads Campaign of Easemytrip.com• Create New Campaign, Ad group, Ad copy, Keywords in All platforms.• Daily, Weekly and Monthly Report of all the Campaigns.• Bid and Budget adjustment.• Improve CPA of all campaigns.• Do Marketing Automation such as E-mail Marketing, SMS marketing, Browser Push, Mobile Push, and On-site Marketing.• Works on Betaout Marketing Automation Tool.• Reviewing the performance of all platforms such as Google CPC, Bing CPC, Social Media, Affiliated Campaigns, and Browser Notification through Google Analytics.• SQR analysis and add Negative keyword in an account. Show less

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  Flexsin

  Dec 2017 - Apr 2024

  • Client Servicing & Interaction.• Competitors Analysis.• Improving Quality Score of the Campaigns by increasing relevancy of the ads with the corresponding keywords and landing pages.• Maintaining Cost/Conv. with optimum bid management of the keywords.• Perform intensive campaign reviews from in-depth examination of traffic reports.• Regular creation & maintaining reports on weekly and monthly basis.• Remarketing, running ads over ad networks with rapid changes.• Site Analysis / Keyword analysis / Competitor analysis.• Landing page analysis and suggestions. Show less

  • Senior Associate - Performance Marketing

    Feb 2019 - Apr 2024

  • Executive - Performance Marketing

    Dec 2017 - Feb 2019
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  Dentsu

  Apr 2024 - now

  Account Manager - Paid Search

  As a "Account Manager" specializing in "Paid Search" at "Dentsu", I play a pivotal role in driving the success of our clients' digital advertising campaigns. Leveraging extensive experience in paid media, particularly in the realm of search advertising, I lead a team of specialists and work closely with clients to develop and execute effective paid search strategies that align with their business objectives.*Responsibilities:*1. Client Management: Serve as the primary point of contact for assigned clients, building strong relationships and understanding their business goals and challenges.2. Strategy Development: Collaborate with clients and internal teams to develop comprehensive paid search strategies that drive ROI and achieve campaign objectives.3. Campaign Execution: Oversee the execution of paid search campaigns, including keyword research, ad copy creation, bid management, and ongoing optimization.4. Performance Analysis: Monitor campaign performance and provide regular reports and insights to clients, identifying opportunities for improvement and optimization.5. Team Leadership: Lead a team of paid search specialists, providing guidance, mentorship, and support to ensure the successful execution of campaigns and the professional development of team members.6. Industry Expertise: Stay up-to-date on industry trends, best practices, and emerging technologies in paid search and digital advertising, sharing insights and recommendations with clients and internal teams.7. Budget Management: Manage client budgets effectively, ensuring optimal allocation and performance to maximize ROI.8. Cross-Functional Collaboration: Work closely with other teams within Dentsu, including creative, analytics, and account management, to deliver integrated marketing solutions that meet client needs. Show less