Steve Moreira

Experience

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  Saadhvi Technology

  Feb 2011 - Nov 2013

  Business Development and Digital Marketing

  • Responsible for developing the product and deal based website Mywannado• Responsible for competition analysis campaigns to understand and create a through USP for the brand• Was a part of the core team involved in the creation of customer journey and sitemap for the website• Helped create a vendor onboarding process for the market place

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  Singtel Shopify

  Dec 2013 - Mar 2015

  Assistant manager - Sales and Marketing

  • Assisted the marketing manager in all SEM and Social Media campaigns.• Was responsible for a team of inside sales members and Account Managers. Played an active part in the strategicalliance team for onboarding key business alliances partners for branding and product visibility.• Conducted L&D sessions on e-commerce and Digital Marketing for Internal and external partners. Played a crucial role to ensure L&D materials were constantly updated and won appreciation awards from the Country Head for ensuring the high quality of content. Show less

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  Black Tulip Flowers LLC

  Apr 2015 - Jun 2016

  Ecommerce Product Manager

  ▪Responsible for the end-to-end deployment of the digital platform.▪Define and prioritize user stories and requirements, working closely with Design, engineering and other stakeholders to deliver high quality user centric e commerce solutions.▪Implemented A/B tests and data analysis techniques to optimize the Black Tulip Flowers e-commerce platform, enhancing user experience and increasing online engagement. Introduced a reward points loyalty program to incentivize customer loyalty and drive repeat purchases. As a result, online sales saw a 20% increase, with a significant rise in customer retention and satisfaction levels.▪Created detailed technical specifications documents outlining the functional requirements of proposed products or features.▪Provided guidance on best practices related to user interface design, usability testing and analytics tracking. Show less

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  TKO

  Jul 2016 - Aug 2018

  Head of Digital

  I specialize in crafting digital platforms that cater to diverse industries and domains. My experience is grounded in constructing robust and scalable digital solutions that transcend industry boundaries, offering innovative and tailored platforms to address the unique needs of various sectors. My passion lies in engineering digital ecosystems that empower businesses to thrive and provide exceptional value to their customers.Throughout my career, I have dedicated myself to the art of creating and managing digital platforms. These platforms are not limited by industry, as I have successfully developed solutions for a wide array of sectors, including but not limited to FMCG, SAAS, Auto, and Distribution. I thrive on the challenge of navigating the intricacies of different industries, utilizing my knowledge and expertise to drive impactful results for businesses. Whether it's optimizing user experiences or meeting the technical requirements, my commitment to digital platform excellence is unwavering. Show less

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  Citroën India

  Oct 2018 - Dec 2020

  Product Manager E-Commerce and Innovations

  I took the lead in conceptualizing, strategizing, and driving the implementation of the organization's Digital Platforms, leveraging Agile methodology. My collaborative efforts extended to a cross-functional team involving professionals from Business, Brand, and IT domains. I held the responsibility for the effective deployment of vital Digital Platforms, which encompassed both B2B and Cloud solutions within the Digital Transformation department.

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  Redington India Ltd

  Feb 2021 - Sept 2023

  Digital Product Manager

  I took the lead in conceptualizing, strategizing, and driving the implementation of the organization's Digital Platforms, leveraging Agile methodology. My collaborative efforts extended to a cross-functional team involving professionals from Business, Brand, and IT domains. I held the responsibility for the effective deployment of vital Digital Platforms, which encompassed both B2B and Cloud solutions within the Digital Transformation department.

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  Confidential

  Nov 2023 - Jul 2024

  Digital Product Manager

  ▪ Led the development and execution of the digital product roadmap at using MoSCoW prioritization aligned with business objectives and customer needs. Successfully delivered 95% of roadmap projects on schedule, contributing to a 20% increase in product adoption.▪ Collaborated with cross-functional teams (design, engineering, marketing, sales) using Scrum and Empathy Maps to ensure successful product delivery. Improved team collaboration score by 15%, leading to a 25% faster time-to-market for new features.▪ Conducted market research and SWOT analysis to identify emerging trends, customer preferences, and the competitive landscape. By maintaining a user-centered product backlog, the resulting features led to product increments that increased customer retention by 15%.▪ Defined product requirements, prioritized features using RICE scoring, and managed the product backlog with 100% alignment to business goals, reducing development cycle time by 30%.▪ Utilized data-driven insights through analytics tools like Google Analytics and the Kano Model to optimize product performance, enhance user experience, and drive business growth. Implemented enhancements that improved user satisfaction scores by 15% and boosted overall product usage by 20%.▪ Engaged with customers through user interviews and Impact Mapping, refining product features and functionalities. Conducted over 75 user interviews, leading to refinements that increased customer satisfaction by 18%. Show less

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  Convoy Supply

  Aug 2024 - now

  Ecommerce Manager