Experience

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  Créalyse sa

  Jan 1993 - Jan 1996

  Qualitative market research senior analyst

  - Conducting market studies on communication and brand / product development, pre and post-testing (advertising, logo, brand name, packaging), problem solving.- Conducting group discussions/in-depth interviews,- Writing reports and policy recommendations for national/international clients- Preparing and presenting research results

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  Phone marketing business sa (lausanne, ch)

  Jan 1997 - Jan 2000

  Market research department manager

  Responsible for:- Creating and expanding the customer portfolio- The use of both qualitative and quantitative methodologies for ad hoc studies (group discussions / in-depth interviews, polls, etc.).- Monitoring and follow up of the market surveys.- Writing reports and giving recommendations to the clients (Management, Marketing managers)

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  Sgs

  Jan 2000 - Jan 2003

  Market research project manager

  - In connection with the CRM program, where the 7 divisions of SGS were involved by the project; carrying out international satisfaction surveys (for example: 2000 interviews in 30 countries). In collaboration with an external market research institute: collection, analysis and highlighting of performance &improvement to be made in the departments of the SGS group.- Identification of market research needs for the head office departments- advise on the methodology adapted according to the marketing problem. Show less

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  Clearsense b.v.

  Jan 2009 - Dec 2009

  Google adwords specialist-marketing analyst

  Responsible for:- Set up marketing online campaigns on Google (designing the text ads and optimizing the word lists) for all types of customers.- As Market Analyst for the Business Intelligence Unit, analyzing customer databases, performing qualitative analyzes on the commercial strategy of the company, efficiency of promotional folders.

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  Newcakes bv

  Nov 2013 - Oct 2014

  Marketing & sales support

  Sales & Marketing medewerker. Verantwoordelijk voor :- Vertaalwerkzaamheden en het optimaliseren van de Franse website - Vertaling & correctie van administratieve / commerciële correspondentie . - Het uitvoeren van een marktonderzoek naar de potentie van de Franse markt.- Het maken van concurrentieanalyse / klantanalyse - Acquisitie van klanten en CRM beheer.

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  Mantel holland b.v.

  Dec 2014 - Nov 2015

  Account manager

  Management of the French-speaking client portfolioTreatment of the whole process of customers orders, invoicing, ,.. via ERP system : Navision Acquisition new clientsCreation of new range of products

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  Condair group (humidification, evaporative cooling and humidity control)

  Dec 2015 - now

  Marketing manager

  Responsible for the implementation of Condair strategic marketing plans within the West Cluster. In charge of the promotional activities related to all marketing programs more specifically for France and Spain.Plans and executes promotional activities including print, electronic media, tradeshow, anddirect mail. Establishes and ensures consistent corporate image throughout product lines, promotionalmaterials, websites, and events.