Experience

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  Self-employed

  Dec 2012 - Mar 2016

  Theatre costume designer and dresser

  Theatre Dresser:2013 - Glass Anatomy (Toy Factory)2013 - Pursuant (Singapore Lyrical Opera)2013 - Cook a Pot of Curry (W!ld Rice)2013 - ChildAid (The Straits Times/The Business Times)Costume Designer:2016 - Red Demon (Nine Years Theatre)2024 - Phinny and Wally (Nine Years Theatre)

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  Tube gallery

  May 2014 - Jun 2014

  Womenswear studio assistant

  - Assisted the in house pattern cutter with pattern tracing and pattern grading. Learning the traditional way of grading by hand in comparison to using CAD.- Assisted in embellishing the ready to wear garments for display and sale.

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  Ralph & russo

  Nov 2014 - Jan 2015

  Couture studio assistant

  Pattern Cutting assistant:- Archival of past collection's patterns and filing them away neatly.- Assisting pattern drafter with tracing of paper patters, cutting and sewing of calico toile.- Assist with weekly fitting of sample toile on fit model.- Adjust sample size patterns to bespoke client's measurements.Beading assistant:- Participated in beading gowns from SS15 Haute Couture collection.- Hand-embroider client names on labels to be attached to custom dresses.

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  Time taken to make a dress

  May 2015 - Jun 2015

  Bridal studio assistant

  - Hand-sewing embellishments (lace and beads) onto bespoke dresses- Day to day upkeeping of studio space - Running errands (buying fabrics and harberdashery, matching fabric colors and choices between different stores)

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  One day we forayed

  Jan 2016 - now

  Creative director & bridal designer

  One Day We Forayed is an independent custom bridal studio founded on a simple goal to revive the craft of beautifully-made garments. We advocate the slow-life movement and sustainability in Fashion by having each garment made to order for both our Bespoke and Ready-to-Wear line. In 2016, we debuted with our evening wear collection titled 'Vixens', drawing inspiration from the opulence of the Tang Dynasty, the folklore of the mystical 9 tail fox and the glamour of Old Hollywood screen sirens. As part of the ASEAN Fashion Designers Showcase, One Day We Forayed has presented our collection in Lao Fashion Week (2017) and Fashionology Festival (2017, Vietnam), as well as via digital livestream for Aspara Fashion Week, Stockholm International Fashion Fair and International Digital Fashion Week (2020). Independently, we have represented Singapore at ASEAN-Republic of Korea Fashion Week (2021 & 2022).In 2018, we were 1 of the 13 brands chosen to participate in Textile and Fashion Federation (TAFF)'s Spotlight: Singapore Stories project. Show less

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  Time taken to make a dress

  Jul 2016 - Sept 2017

  Bridal designer

  - One to one design consultations with clients requiring bespoke dresses.- Design custom dresses according to clients' requirements and offer them advice on silhouettes and fabrics that will fit their bodies and budget.- Source laces and trims to offer multiple options to clients. - Schedules appointments and fittings, relay design details and alteration information to pattern cutter and seamstress. - Ensures production line runs smoothly and dresses are ready for their respective fittings. - Freehand beading, lace placement, hand-sewing and actualising designs from sketch to 3D. Show less

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  Nellystella sg pte ltd

  Jan 2018 - Jan 2021

  Kidswear designer

  Design and Product Development:- Create mood-boards and concept boards for seasonal design details and color palette.- Design garments that reflect the inspiration of each season. - Translate hand sketches into digital sketches and produce Technical Packs for Sampling and Production.- Fit samples and alter patterns when necessary.- Develop new trims, pom pom ideas and creative swatches (eg. pleating, smocking).- Graphic content: Oversees fabric print and embroidery direction.Merchandising:- Matching fabric colors and trims for each style and within each product catergory.- Ensuring all products go together and can be paired together in photoshoots. - Planning and building photoshoot set design, procurement of props for photoshoots.- Merchandise and price product linesheets for international buyers, ensuring B2B website is updated seasonally for biannual trade shows.- Market analysis and generate competitors' report to sift out in-demand trends and needs.Operations: - Oversee and plan seasonal design and production schedules to ensure timeline is on track.- Ensures required files and documents are produced on time for production (eg. wash care labels, SKU barcodes, pattern grading approvals etc.).- Design mailing list collaterals and copywriting for occasional pop up sales.- Oversee stock inventory on online platforms and replying customer enquiries.- General correspondence with factories and administrative filing. Show less

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  J316 private limited

  Jan 2021 - Jan 2023

  Sales, operations and marketing executive

  - Inside sales representative. Strong knowledge of each buyer's purchasing behaviour and the current market prices to effectively offer buyers the ideal solution to their pain points.- Build and maintain a robust sales pipeline, managing the end-to-end sales process from lead generation to closing deals.- Develop and execute strategic plans to achieve sales targets and growth objectives.- Regularly track and review sales performance, understand market trends and competitor activities to identify sales opportunities, inform decision-making and strategy adjustments. - Spearheaded digital marketing from ground up; Developed new promotional campaigns based on data analysis of customer behaviour and historical purchases. Show less

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  Stolen stolen

  Jan 2021 - Jan 2021

  Freelance pattern cutter
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  Etoriaru by watabe wedding co.ltd

  Jan 2023 - Jan 2023

  Bridal designer

  - Designed a capsule collection of white bridal dresses and colourful cheongsams uniquely made with Japanese kimono fabrics.- In-house pattern drafting and prototyping of bridal dresses.- Produce tech packs that effectively communicates sampling instructions to factory.- Factory visits to source for fabrics, laces, beading designs and to QC samples.

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  Dear samfu

  Jan 2023 - Jan 2024

  Freelance fashion designer and product developer

  Collaborated with brand owners to design and develop multiple collection drops in line with their new rebranding.

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  Love, bonito

  Jan 2023 - Jan 2023

  Freelance pattern cutter
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  Etoriaru by watabe weddings co.ltd

  Jan 2024 - Jun 2024

  Fashion shoot producer

  - Oversaw the production of bridal lookbooks, editorial shoots and fashion films.- Effectively communicate and collaborate closely with photographers, videographers, planners, set designers and mangement to develop and execute a concept that aligns with the brand's vision.- Responsible for pre-production planning including budgeting, scheduling, model casting, accessories sourcing, developing production call-sheet.- Managed logistics by coordinating the arrival and setup of crew, talents, equipment, props and wardrobe.- Ensured that the team adheres to the schedule, resolves any issues that arise, and maintains a positive working environment.- Post-production selection of images and coordinate with editors to ensure final deliverables meet stakeholders' standards. Show less