Gina Lee

Experience

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  WAGTI

  Jul 2017 - Aug 2017

  Sports Marketing Internship

  * Developed marketing strategies for the Pyeongchang Winter Olympics (2018) for KT telecommunications* Creative problem-solving skills developed through pitching own ideas in senior level ideation meetings* Contributed to senior level ideation meetings for the development of the slogan, logo and long term marketing strategy for Nexen Tire's sponsorship of Manchester City* Multitasking and time management developed to research for four projects under different deadlines

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  NCS The Challenge

  Aug 2018 - Aug 2018

  Senior Mentor

  * Mentored a group of 15-17 year olds for 4 weeks to promote social action and independence* Guided the organisation of a youth led a community project ("Busk till Dusk") to raise money for Oxfam (over £150) and increase engagement with the community in a matter of 8 days* Interpersonal skills developed through managing behaviour with disciplinary actions and rewards

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  UCL

  Sept 2018 - May 2020

  Research Assistant (for Prof. Vigliocco)

  * Assisted qualitative data coding (using ELAN & Praat) on the Ecological Language Project funded by the ERC, headed by Prof. Vigliocco * Fostered excellent communication skills through regularly organising a thorough report on coding doubts to supervisor and collaboratively coming to a decision on how to resolve those doubts* Developed independence and self-sufficiency through meeting self-set weekly deadlines * Attention to Detail required to selectively attend to relevant multimodal cues (e.g. gestures) in participants' behaviour Show less

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  EY

  Jul 2019 - Aug 2019

  People's Advisory Services (HR Consulting) Intern

  * Delivered accurate translations (Eng <--> Kor) to meet tight deadlines to enable global client conference calls and weekly progress reports* Envisioned more engaging activities for L&D Managerial Training sessions that better reflect the client’s HR initiatives* Presented ideas with confidence among clients and internal stakeholders in face-to-face meetings and working on-site in the client office* Coordinated and delivered weekly group presentations as elected Intern Team Leader* Synthesised research and outlined its possibilities for application in an Excel format* Delivered on feedback from managers through proactively asking clarifying questions and requesting time for progress checks Show less

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  The Tab

  Feb 2020 - Jun 2020

  Author

  * Delivered first ever online article within 2 days of its approval from editors* Achieved high rate of audience engagement, shown by 500+ views and 60+ shares (most no. of shares that month) within 1 day of the article being published

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  EY Seren

  Jan 2021 - Aug 2024

  Experience SelectionLead Researcher & Project Manager for Major UK Telco Company(Aug 2022 – Nov 2022)* Led 3 phases of customer research including end-to-end discovery, iterative concept & prototype testing to deliver a Proof of Concept* Collaboratively working with a team of product designers with tight turnover and schedules to deliver designs based on actionable insights* Project manager, for two workstreams to manage timelines and scope using Agile & JIRA as well as leading senior client communicationsDesign Research Lead for FSTE 100 Bank (Jan 2022 – Aug 2022)* Led, scoped and delivered UX design research for Wealth products / services, working closely with various client teams and a 3rd party design agency* Head copy editor for ‘project spotlight’ initiative to communicate the value of EY-S research to wider stakeholders on a bimonthly basis* Created a set of tools (e.g., client briefing template) to help other researchers better facilitate business development conversations with clients Show less Insights Intelligence and Analytics Squad Member for a Major Professional Organisation(Feb 2021 – Jan 2022)* Led and delivered 8 projects in the span of 12 months using qualitative and quantitative research using Agile methodologyExamples include:* Managed a team of data scientists to deliver accurate, timely data for the client’s bienneial publication (ongoing since 1971) to inform trends in the industry* Reimagination of the client’s research repository, to make it a more user friendly and accessible to self serve existing insights* Co-led customer segmentation / persona research to inform the transformation of the client’s future communication strategySupporting researcher for global bank for ultra high net worth individuals (Jan 2022)* Supported in conducting semi-structured interviews, card sorting, analysis and final report write-up Show less

  • Senior Design Research Consultant

    May 2022 - Aug 2024

  • Founder & Team Lead for EY Art & Design Club

    Sept 2021 - Aug 2024

  • Design Research Consultant

    Jan 2021 - May 2022
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  UCL

  Apr 2023 - May 2023

  Explore your Entrepreneurial Idea Programme participant
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  Tesco

  Aug 2024 - now

  Senior UX Researcher

  Working on digital products used by colleagues and suppliers (B2B)