Philippa Cassar

Experience

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  Shanghai World EXPO 2010 ICP

  Sept 2010 - Nov 2010

  Malta Representative

  - Greeting visitors and marketing Malta according to every individual’s needs.- Taking care that all operations run smoothly in the pavilion.

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  The Palace Hotel Malta

  Mar 2011 - Dec 2012

  Marketing Executive

  - Creating effective and efficient marketing campaigns through various media.- Assisting the Business Development Manager.- Co-ordinating photoshoots and creating artworks.- Handling PR, updating all social media channels daily.- Co-ordinating all email marketing campaigns.

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  AX Hotels

  Jan 2013 - Feb 2017

  Group Marketing Manager

  - Planning and implementing marketing strategies for all five properties of the AX Hotels group including all dining outlets and leisure facilities. - Leading a team of 3 colleagues, working hand-in-hand with the e-Commerce department and constantly communicating the marketing material internally to ensure hotel operations run smoothly.- Running digital marketing campaigns using channels in social media, travel/food review sites, email marketing, website, mobile applications and blogging.- Liaising and negotiating with suppliers and marketing agencies to have the right resources whilst using budgets effectively.- Creating and establishing branding guidelines for old and new properties plus the individual outlets.- Content writing, proof reading and taking care of local and foreign PR.- Organising photo and video shoots for social, advertising and corporate purposes. - Following and tracking feedback to ensure good customer care and guest satisfaction.- Seeking out new marketing opportunities, finding new potential clients and building new business relationships.- Designing day-to-day promotional material using Photoshop.- Organising events from wedding fairs, press conferences to corporate parties. Show less

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  Microsoft

  Feb 2017 - Sept 2017

  Marketing Communications Manager

  - Driving all the marketing communications for Malta in support of the local sales team and in partnership with the marketing team in Greece and Cyprus under one subsidiary. - Planning the strategy, integrating marketing efforts, reporting in measurable business results against different segments, business groups and partner objectives within the organisation. - Focusing on driving demand along the customer journey whilst working closely with appointed advertising and relationship marketing agencies. - Leading efforts on CMO planning and marketing execution, extracting insights and building specific campaigns to address local opportunities. Show less

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  REMAX Malta

  Sept 2017 - Nov 2018

  Marketing Team Leader

  - Managed a team overseeing the design and digital marketing operations for the master franchise, reporting directly to the COO.- Led marketing function implementation across 77 offices, ensuring brand and marketing guideline adherence for 70 franchisee-owned offices.- Developed and executed innovative online and offline marketing strategies in collaboration with franchise owners and managers.- Successfully negotiated cost-effective agreements with suppliers and service providers.- Enforced communication policies and guidelines from the head office.- Managed end-to-end project coordination for internal ad-hoc events, including brand launches, staff parties, and the AGM.- Implemented sponsorship agreements with third-party companies to maximize lead generation and brand awareness.- Provided comprehensive progress and results reports for online and offline campaigns. Show less

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  Vivendo Group - Malta

  Aug 2019 - now

  - Creating awareness of Vivendo within the business community in Malta and positioning the group as partner of choice for architects, designers, corporate companies, hotels, and gyms. - Generating interest and prospects in the business community. - Ensuring that the marketing plans are designed and executed according to the overall business strategy.- Managing social media accounts by implementing strategies and tactics that grow followers, engage and retain them.- Content management: ensuring the flow of information relevant to each part of the business community.- Public Relations: Creating content regularly to grow the company’s awareness and coordinate the generation of creative content.- Lead event planning and coordination.-Creating and maintaining metrics reports on marketing activities, effectiveness, and business impact.- Analyzing marketing and sales data to develop insights and make recommendations on areas for optimization.- Managing technical aspects of CRM used to generate, distribute, and report on leads. Show less

  • Marketing Manager

    Jan 2024 - now

  • B2B Marketing Manager

    Jul 2022 - Apr 2024

  • B2B Marketing Executive

    Aug 2019 - Jun 2022