Darwin Sxander

Experience

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  Groovy Event Organizer

  Feb 2011 - Dec 2012

  Content Writer and Crew

  1. Planning and writing weekly content for Groovy EO blog, as their main online marketing tools;2. Assisting team in managing and conducting events as well.

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  Story Video Indonesia

  Oct 2012 - Feb 2014

  Account Executive
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  Self-employed Copywriter

  Jan 2013 - Jan 2022

  Freelance E-commerce and Communication Consultant

  I have interdisciplinary experience in developing communication and e-commerce plans for local and multinational brands as a communication practitioner. As a consultant, I have proven abilities in:1. Planning e-commerce and promotion strategy to increase and forecasting sales2. Developing (digital) communication plan across social media platforms according to the budget3. Negotiation with digital marketplace for further collaboration4. Creating and writing copy for brand concept, company profile, social media, and article5. Developing storyboard and storyline for advertisementNotable clients:1. Fipper Indonesia (fashion)2. Jikaa Bali3. Getaway! Magazine4. Mooi baby clothesAchievement:1. Boosting Fipper's e-commerce revenue on fashion segment by 300% within 2 months after onboarding.2. Boosting Mooi's e-commerce revenue on fashion baby segment by more than 600% within 4 months. Show less

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  Energy BBDO

  Oct 2013 - Jan 2014

  Intern Copywriter
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  Dentsu indonesia

  Jan 2014 - May 2014

  Handling advertisement for Semen Merah Putih and Panasonic, usually comes in a tight schedule. It's a good challenge for a newcomer like me to work under pressure, faster with a good creative output. Get involved in pitching team under directions of Toni Freiza and Lian. Create brand development and advising creative concepts for:1. Semen Merah Putih2. Panasonic3. Yamaha4. Bank BTN

  • Freelance Jr. Copywriter

    Apr 2014 - May 2014

  • Intern Copywriter

    Jan 2014 - Apr 2014
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  PT. Dentsu Strat

  Nov 2014 - Aug 2016

  Copywriter

  1. Developing creative concept, communication strategy, and engaging campaign for brands;2. Writing, editing, and proofreading copy for ATL, BTL and online media in Bahasa Indonesia and English;3. Handling 4 key accounts simultaneously;4. Supervising TVC and radio recording process to ensure its quality;5. Managing team workflow;6. Participating in business pitch;7. Assisting director in creating presentation deck;8. Presenting ideas to client.Clients:Honda® Brio Honda® BladeHonda® BeATGATSBY® Styling WaxGATSBY® Cooling Face WashPIXY Two Way Cake Perfect FitHonda® BigBike (CBR 1000RR SP, NM4 Vultus, CBR 650F, CB500F, CB500X)Enervon-C®Natur-E®Natur-E® 300IUBiogesic®Neozep Forte®Sawaday®Won pitch for: Enervon-C®, Sinarmas MSIG®, Honda® BR-V, SmartFren®Selected portfolio:https://www.behance.net/darwinsxander Show less

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  Artea Indonesia

  Jan 2015 - now

  Co-Founder and Business Development

  1. Developing and executing marketing communication plan2. Developing new packaging for tea3. Increasing revenue through B2B sales4. Developing new tea blend according to the market demand5. Monitoring cash flow and accounting6. Maintaining relationship with third parties7. Developing new business opportunities outside Jakartawww.arteaindonesia.com

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  Erasmus Huis - Suara Kota Tua! Photoworkshop and Grant

  Jun 2015 - Jun 2015

  Finalist
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  Fairfield by Marriott Bali Legian

  Sept 2016 - Sept 2017

  Assistant Marketing Communication Manager

  Fairfield by Marriott is a part of Marriott International's portfolio that focused on the business traveller. Known as Fairfield Inn and Suites in the USA, by 2020 this 4-star international brand will become the biggest pipeline in Southeast Asia and Greater China.I was responsible for all marketing activities on a local and international scale, including for digital platform. Not limited to conducting offline event concept creation, managing relationship with media and e-commerces, and translating brand voice's tonality.Job description:1. Preparing marketing, advertising and PR plan for pre-opening phase;2. Developing creative and marketing collaterals from concept to design;3. Strengthening the relationship with local and international media, including KOLs;4. Developing a partnership with third parties;5. Defining hotel branding and positioning using the global brand identity as the benchmark;6. Preparing events for marketing and PR purpose. Show less

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  Ti Moris Bali

  Sept 2017 - Feb 2018

  Assistant Director

  As an assistant director at a Mauritian restaurant in Bali, my primary responsibility was developing relations with external parties: media, tour and travel, and villas. I also in involved in developing communication materials and photo as the marketing initiatives.Tasks:1. Maintaining media relations with local and international media2. Maintaining company branding and tonality3. Taking food and beverage photo for promotion4. Supervising accountant and finance to maintain cashflow5. Developing strategy to increase sales and monthly revenue6. Developing partnership with travel agent, event organiser, and other third parties7. Planning and executing marketing communication strategy in offline and digital media Show less

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  Medela Indonesia - PT Inti Buana Utama

  Feb 2018 - Aug 2019

  Digital Marketing Manager

  Responsible to manage all digital marketing activities in the company with a focus on social networking sites and e-commerce. In addition, I created a marketing strategy to be aligned with offline markets, hospital, paediatrician, and an online breastfeeding community.Job description:1. Designing and executing integrated marketing communication strategies, including social media marketing and e-commerce optimization, in retail and hospital business, including rental of hospital-grade breast pump;2. Creating collaboration with e-commerce, influencers, and other brands to create a revenue-generated campaign;3. Developing a real conversation between brand to followers, and followers to followers in social media platforms (focus on Instagram);4. Analysing and evaluating marketing communication strategies in online and offline platforms;5. Engaging and educating online breastfeeding communities;6. Planning a yearly marketing budget;7. Learning new breastfeeding journals and research to create a communication plan and FAQ;8. Supporting offline agents and resellers digital campaign;9. Maintaining relations with pediatricians and other experts.Achievement:1. Triple the sales in e-commerce platforms on Q1 (2019) compared to Q4 (2018);2. An increase of direct message conversation from the audience to brand: from 5 direct messages per day to 80 direct messages per day in 4 months, which leads to sales;3. Increase hospital-grade breast pump rental revenue by 300% at Q4 (2018) in comparison with Q3 (2018). Show less

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  CPDP Conference

  Nov 2020 - Jan 2021

  Gather Town Architect

  1. Becoming the lead on designing networking platform with capacity of 2,000 people;2. Developing blueprint to cater attendees, artists, and sponsors;3. Managing two graphic designers to design the platform, with the assistance of graphic agency;4. Troubleshooting problems during the event in the Gather Town platform;5. Advising sponsors in designing their own virtual personal booth.

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  Alpro

  Jan 2021 - Jun 2021

  Brand Marketing

  Internship position as the part of DCLead Master's programme, 4th semester.1. Assisting Provamel Global Brand Equity team, under the supervision of International Brand Manager;2. Producing creative direction on social content for advertising agency;3. Analysis of brand social strategy on global level;4. Supporting local market on their digital content and strategy;5. Internal brand evaluation in data-driven fashion from various sources;6. Supporting marketing communications activities in 8 EU countries;7. Managing advertising agency on social media content and initiatives;8. Creating QnA document for active and passive questions from consumers;9. Developing research to get greater insights on China market. Show less

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  Whirlpool Corporation

  Jan 2022 - now

  A cross-function position in the consumer experience team, with digital and business mindset. Responsible for analyzing, creating and implementing a scalability digital post-purchase journey for KitchenAid. My scopes are:1. Managing 900+ post-purchase pages across 9 languages across 12 websites, including its documentation to support CRM, social media, and customer service activities;2. Implementation, managing and screening product reviews on EMEA websites;3. Proposing websites wireframe for UI/UX improvement around post-purchase fields;4. End-to-end blog creation from strategy, editorial plan, SEO research, editing, to managing webmasters;5. Managed video localisation for key markets;6. Act as consumer advocates in flagging potential product issues;7. Consulting role for post-purchase global strategies;8. Bridging various teams (e-commerce, content, category, quality, customer service, and countries) for streamlining post-purchase experience contents and technologies;9. Automation implementation for customer service tasks.Big events happening since I joined the team 🙌- We've migrated all, 11 D2C websites in EMEA market. I managed smoothly migrate more than 600 recipes per country website- We've implemented new D2C website for Spain market- I'm leading the strategy of KitchenAid editorial content, including its SEO optimization- Starting to explore UI/UX improvement in several post-purchase key pages- Showing best-practice in post-purchase website documentation - which improves the workflow of CRM and social media in production timing. Show less

  • Digital Consumer and Website Experience: Food Prep, Editorial, and Post-purchase - KitchenAid EMEA

    Feb 2024 - now

  • Digital Post-purchase Experience Expert - KitchenAid EMEA

    Jan 2022 - Feb 2024