Natalia Tobón Montoya

Experience

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  Pagomío

  Feb 2014 - Aug 2016

  Co-Founder, Executive Director and UX/UI Designer

  Pagomío was acquired by the Glüky group, an incentive and loyalty agency that helps companies achieve their goals.• Conceptualization and development of graphic language for the fintech platform.• Direct clients management like: Hotel Park 10, Medellín Design Week, La feria de diseño, Bunker Producciones, The Blue House, Ecohotel Tierra de Agua, LookHunter, Firplak, Intelligent Division, Expoyoga.

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  Weapons of Mass Creation

  Aug 2016 - Jul 2018

  UX/UI Designer

  • Construction of digital monetization strategies for audiovisual content.• Designing the experience and interface for the digital output of cinematographic content.

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  Mowies

  Aug 2018 - Aug 2022

  Co-Founder & Head of Design

  •Leading the user experience of a platform ecosystem that is been used for +130k active users from +40 Countries. •Conceptualization and design of the entire experience and and product interface since the creation of Mowies.•Construction and implementation of design systems and product tokens together with the design design and development team.•Conceptualization of the brand and working side by side with with the art director to build the project guidelines.•Designing and leading the user surveys and research process, plus analyzing users' behaviors to bring valuable insights for the product. Show less

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  CMC Dimension by Mowies

  Nov 2021 - Sept 2022

  UX/UI Designer

  • Designing the Web 3.0 experience and the interface for the information site, plus the interactive wallet connection for the mint pages.• Concept and design of the $CREATOKEN

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  Betterfly

  Sept 2022 - Jul 2024

  Product Design Leader

  • Collaborating with the Head of Design and stakeholders in conceptualizing and creating a new product to connect both company's business strategies: for insurers and employers.• Leading a team of product designers using various methodologies such as Design Thinking, Double Diamond, and UX Research to achieve the objectives of the individual squads, working hand-in-hand with the Product Owner, Product Managers, Technology Leaders, and Developers.