Experience

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  Lamont pr & creative

  Jun 2015 - Aug 2015

  Public relations intern

  • Managed social media accounts for five clients using HootSuite software• Wrote and published press releases on behalf of clients• Developed media plans and social media campaigns for clients• Generated media lists through research and MyMediaLists• Created individualized pitches for local and national media outlets• Assisted in media training for employees of clients• Worked with various local media outlets including The Dallas Morning News, The Dallas Observer, CBS 11, FOX 4, and more. Show less

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  The livestrong foundation

  Jan 2016 - May 2016

  Public relations & external affairs intern

  • Worked on projects involving constituent communications and media relations• Wrote press releases and participant profiles• Publicized support services and Team LIVESTRONG events• Collaborated with internal teams to develop new events and social media strategies• Constructed pitches for local and national media and publications • Developed media lists for various cities and identified influencers to reach out to

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  Hearts & science

  Oct 2016 - Nov 2018

  Oct 2016 - Sept 2017• Working with AT&T running data driven analytics for social media campaigns for AT&T Entertainment Group/ DirecTV• Communicate with PMD team to strategically plan and prioritize projects• Assist in developing social media strategies and decks to achieve marketing targets• Liaise with creative agencies to ensure content is informative and appealing on social media regarding AT&T entertainment and products• Prepare weekly and monthly reports on campaign performance• Monitor impressions and user engagement and suggest content optimization to both the brand and creative agencySept 2017 - Feb 2018• Work with Procter & Gamble Beauty & Hair Care Brands on both search and social media execution and optimizations• Created automated monthly reporting on excel using Marin software and formed insights around performance• Developed new optimization strategies to efficiently spend fiscal budgets and presented to brand managers weekly Show less

  • Advertising Strategist, Biddible Investment

    Mar 2018 - Nov 2018

  • Assistant Strategist, Biddable Investment

    Oct 2016 - Feb 2018
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  Resolution agency

  Nov 2018 - Jun 2022

  • Associate Director, Paid Social

    Apr 2021 - Jun 2022

  • Digital Advertising Supervisor

    Oct 2019 - Mar 2021

  • Digital Advertising Strategist

    Nov 2018 - Oct 2019
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  Omd usa

  Jun 2022 - Apr 2024

  Associate director, digital activation

  Managed media planning, strategy and execution of US iPhone/iPad paid social campaigns on the Apple account

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  Pmg

  Apr 2024 - now

  Senior manager, paid social