Jeanne Tran

Experience

• 

  University of Illinois Campus Recreation

  Feb 2005 - May 2008

  Facility Manager/Student Director

  I worked at Campus Recreation as both a Facility Manager and a Student Director. As a Facility Manager, I assumed a leadership role in all events held in the recreation facilities as well as acted as the central response coordinator for any emergencies that may occur in the facilities at any time. As a Student Director, I assisted marketing and recruitment of new employees for Campus Recreation. I developed an improved application process, new hire training programs, and a process to identify and promote exceptional student employees. I also assisted in outreach programs to cultural and special needs groups on campus to ensure that the recreation facilities were meeting their needs. Show less

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  Ace Hardware Corporate

  Jun 2008 - Aug 2016

  I utilized market data, studied competitors, and consulted sales history to develop and maintain Ace’s product assortment, pricing structure, and placement in store of cleaning supplies. In addition, I selected and negotiated items to run in Ace national advertisements and developed programs to market our product mix and assortment of brands nationally.I also managed Ace’s Hardware Science program which engages children with science and encourages them to visit their local Ace for their science needs. I developed marketing materials for this program and implemented them nationally. Show less

  • Associate Category Merchant- Cleaning Supplies

    Jul 2013 - Aug 2016

  • Associate Category Manager of Power Tools & Accessories

    Jul 2010 - Jul 2013

  • Senior Imports Replenishment Planner

    Jun 2008 - Jul 2010
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  Bp

  Sept 2016 - Nov 2022

  I oversee bp's marketing programs related to fuels and mobility. I lead a team in developing and implementing our fuels claims for consumers and in developing our strategy for continuing to differentiate our fuels. I also support our EV strategy and execution in the US. I am also active in bp's Early Careers efforts, sitting on the Challenger Leadership Team supporting those participating in the rotational program with career development. I was responsible for managing programs related to the experience at site. I oversaw the mystery shopping program with the goal of ensuring a positive experience with customer service and brand presentation at site. I also managed the execution of updating the under the canopy image across the network. I assisted in coordinating the marketing strategy and execution for BP fuels. I was also responsible for maintaining the brand integrity by overseeing product quality and program execution efforts.

  • Marketing Programs Manager

    Jan 2021 - Nov 2022

  • Site Experience Marketing Programs Manager

    Oct 2017 - Jan 2021

  • Fuels Marketing Coordinator

    Sept 2016 - Oct 2017
• 

  SC Johnson

  Nov 2022 - now

  Lead the marketing strategy and implementation for Air Care across the Value channel. I coordinate offer development, ensure alignment across supply chain, support the program sell-in and execution. I also lead shopper marketing efforts in partnership with retail media networks to drive awareness and conversion at retail. I am responsible for bringing the marketing and brand strategy for air care to life within the value, drug, and club channels of trade. I work closely with brand marketing and sales to create and execute an optimal go-to-market strategy for all parties.

  • Omnichannel Marketing Manager

    Jul 2024 - now

  • Customer Marketing Manager

    Nov 2022 - Jul 2024