
Timeline
About me
M.A. Luxury and Brand Management
Education

Universidad eafit
2017 - 2017Certified in visual merchandising and management specialized sales, merchandising and marketing operations
Universidad de san buenaventura cali
2013 - 2016Custome designer
Savannah college of art and design
2021 - 2023Master of arts - ma luxury and brand management luxury and brand management.
Experience

Universidad de san buenaventura cali
Aug 2014 - Dec 2020Teach the Visual Merchandising, Store Organization Management, and Projection Workshop courses to the students of the first, third, fifth, sixth, seventh, and eighth semesters. My teaching evaluation by the students reached a 95% acceptance rate.Responsible for designing the programmatic content of the VM and Store Organization Management courses, these courses continue to be offered under the same parameters in which they were created.Articulate the design workshop courses with the fashion unions and foundations of Cali Colombia, which allowed the end-of-semester projects to have an additional objective to the academic one. These projects raised more than $4,000 that was destined to support foundations.Evaluation of the degree theses of more than 10 students who aspired to the Bachelor's Degree in CustomDesign. Thanks to the recommendations, three of the theses became small businesses. Show less In charge of the administrative activities of the costume design program (support for professors).Support the development of the faculty's semiannual fashion show. Atelier is the name of this parade that involves all undergraduate students. This activity involves more than 150 students and sponsoring companies.Support the training activities of companies in the industrial manufacturing sector of the department of Valle del Cauca. Responsible for contacting companies, organizing events, and evaluating activities. We contact and train more than 60 companies in the leather and fashion sector. Three sessions were held. They focused on understanding the development and dynamics of the leather goods industry. Show less
College Professor
Jan 2018 - Dec 2020Instructor
Aug 2014 - Dec 2017

Maua joyeria
Jan 2016 - nowBusiness ownerCreator and manager of the MAUA jewelry brand. This brand supports, trains, and employs women at risk. It was born from the implementation of the concept of social innovation, proposing a solution that helps women cancer survivors.Responsible for managing public relations, training activities, financial activities, and the company's creative process.Design and production of handmade pieces with bronze threads and gold plating. These pieces are finished with semi-precious stones. With the designs, we participated in more than five (5) trade and entrepreneurship fairs.Support more than ten (10) women from the Fundacion Recuperar, in the city of Cali, which supports women survivors of Cancer. Show less

Compañia comercial universal s.a.
Jun 2017 - Dec 2017Visual merchandising coordinatorResponsible for visual merchandising strategies in a store. The size is over 10,000 square feet and has 8 windows with displays. Design shop windows and devising commercial strategies to increase sales.Ensure that staff (5+ people) execute the required actions daily at the time of store closing. This includes monitoring that the store meets standards and is clean.

Teiruma colombian handmade
Mar 2018 - nowDesign and logistics coordinatorIn charge of all the activities necessary to export the brand's products (Document management, legal consultations, customs processes, and customer service). Exports to China, the United States, and Panama were successfully completed.Create and analyze the company's cost structure to generate budgets and sales projections. The change in the cost structure allowed us to improve profits by 10%.Coordinate production activities with artisan communities to ensure products were delivered on time and met quality standards. The number of communities we work with was increased from 3 to 5, which reduced delivery times by approximately two weeks.Customer service (people and businesses) complying with company standards and guaranteeing customer satisfaction. After customer service became my responsibility, sales increased by approximately 15%. Show less

Savannah college of art and design
Sept 2021 - Jun 2023Student ambassadorContact prospective students and families through emails, phone calls, web applications, and in-person visits to the SCAD Atlanta front desk. I successfully connected with over 500 prospective students and their families during my two years at SCAD.Supervise the contact activities, tours, and schedule compliance of +10 student ambassadors as ColonyKeeper. Due to my performance and my support in the office, I went from being a Student Ambassador to a Colony Keeper. I was proposed to advance to the position of Student Representative.Assist with tasks for the admissions department, including support for campus events (5+ SCAD Days, 2Spotlight Days) and weekly tours for prospective students and families. Show less

Giorgio armani
Dec 2022 - May 2024Led the Visual Merchandising (VM) team to meet and maintain the highest VM standards by meeting established deadlines and designs for the Armani Exchange flagship store in Atlanta. One proposed design is to create and implement an accessories area that will be replicated in other Armani Exchange stores.Supervise a team consisting of a VM Assistant, 4+ back-of-house employees, and 8+ salespeople daily to ensure efficient replenishments and maintenance of store standards. These efforts have been reflected in the form of improved service quality and customer satisfaction.Support general management in creating weekly and monthly sales reports and provide valuable insights on sales, floorsets, and VM standards during corporate visits. By implementing the latest VM standards and carrying out these activities, the store has successfully secured a place among the top three high-performing stores in the country in terms of sales. Design of educational materials and conducting training, education, and evaluation of employees on topics related to VM standards and product knowledge. By improving product knowledge, store workflows were optimized, greatly improving the level of customer service by significantly reducing the time it takes to locate products in the stock rooms. Show less
Visual Merchandising Manager
Dec 2022 - May 2024Visual Associate
Dec 2022 - Jan 2023

Pvh corp.
Jun 2024 - Aug 2024Assistant store manager- Support the entire team in driving sales, providing an excellent customer experience,building strong talent, and ensuring the store operates efficiently and effectively- Identify and implement strategies and initiatives to achieve and exceed business goals.- Take responsibility for the productivity and profitability of the store including salesgrowth, staffing, and inventory results.- Execute store strategies to build a store environment that represents the brand andprovides an excellent customer experience to drive revenue. Show less

Giorgio armani
Aug 2024 - nowArea manager - visual merchandising a|x north florida, lenox and lakeside
Licenses & Certifications
- View certificate

Scadamp certificate of completion
Savannah college of art and designMay 2023 
Store management seminar
Cámara de comercio de caliJun 2017
Inside lvmh certificate
LvmhJun 2022
Honors & Awards
- Awarded to Diana Carolina Florez GuzmanEducator Scolarship Savannah College of Art and Design Jun 2021
- Awarded to Diana Carolina Florez GuzmanHonor Scholarship Universidad de San Buenaventura Oct 2016 Best average 7th semester
- Awarded to Diana Carolina Florez GuzmanHonorable Mention Universidad de San Buenaventura Oct 2016 Best average 7th semester
- Awarded to Diana Carolina Florez GuzmanHonorable Mention Universidad de San Buenaventura May 2015 Best average 5th semester
Volunteer Experience
Fashion Designer
Issued by AGENCIA NACIONAL PARA LA SUPERACION DE LA POBREZA EXTREMA - ANSPE on Jan 2016
Associated with Diana Carolina Florez GuzmanFashion Consultant
Issued by Fundacion Recuperar on Jun 2017
Associated with Diana Carolina Florez Guzman
Languages
- spSpanish
- enEnglish
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