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Dee McGrath (she)

Research Manager

940 followers

Canada

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Timeline
About me
Senior VP Client Leadership at Kantar
Education
- University of Toronto
  -
Experience
- Kraft Foods
  Jan 1988 - Jan 1990
  Research Manager
  Responsible for leading consumer insights in the cheese business unit.
- Hershey Canada
  Jan 1991 - Jan 1995
  Manager, Research and Media
  Successfully developed consumer research & insights as an internal function at Hershey; research assignment subsequently expanded to include Media/AOR management.
- Molson Coors Canada
  Jan 1995 - Jan 2005
  Led a national team of insights specialists, the driving force behind Molson brand marketing and innovation activitiesBest research job in Canada! Learned a ton, had fun, contributed to the success of a storied Canadian company.. Directed team responsible for consumer insights, sales reporting and media planning & buying for the Ontario region.
  - Vice President, Consumer Insights
    Jan 2000 - Jan 2005
  - Director, Marketing Resources
    Jan 1995 - Jan 2000
- Landis Strategy & Innovation/TNS
  Jan 2006 - Jan 2016
  Senior VP, Consumer Insights & Strategy
  Translation of consumer knowledge, identified through proprietary segmentation research, into strategic business growth opportunities for numerous international client companies in a variety of industries.
- Kantar
  Jan 2016 - now
  Senior VP Client Leadership
Licenses & Certifications
- CMRP - Certified Marketing Research Professional
  MRIA - Marketing Research and Intelligence Association
Volunteer Experience
- Support services for seniors
  Issued by Silver Circle, West Toronto Senior Support on Mar 2015
  Associated with Dee McGrath (she)
- Garden Steward
  Issued by LEAF on Jun 2016
  Associated with Dee McGrath (she)
- Tutor
  Issued by Adult Literacy, Palm Beach County on Jan 2007
  Associated with Dee McGrath (she)

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