Alyssa Chiara

Experience

• 

  Universitas Tarumanagara

  Jul 2019 - Aug 2021

  • Managed the Instagram account and Line channel as the official source of information for the Faculty of Communication Studies• Created and evaluated the performance of an average of 20 Instagram feeds per month• Increased the number of likes by 60% Was responsible for handling the layout and format for Jurnal Koneksi, an annual publication of students' research in the Faculty of Communication

  • Social Media Specialist

    Aug 2020 - Aug 2021

  • Layout Editor

    Jul 2019 - Aug 2020
• 

  Tabu.id | Yayasan Tabu Indonesia Berdaya

  Feb 2021 - Sept 2022

  Developed @tabu.id (Instagram) as a safe space for Indonesian youth to learn about sexual and reproductive health without judgment. • Created monthly content plan and managed a team of six writers for Instagram Feed and Story• Ensured that the tone, language, and angle fitted the targeted audience• Increased Instagram story viewers by 20%• Handled collaborations with multiple brands and non-governmental organisations • Researched and wrote infographic contents for Instagram • Drafted and posted engaging Instagram stories which peaked at 13k viewers • Created and posted TikTok contents on trending issues related to sexual and reproductive health • Created contents in collaboration with multiple brands and non-governmental organisations

  • Head of Creative Content for Instagram

    Aug 2021 - Sept 2022

  • Creative Content Staff Member

    Feb 2021 - Jul 2021
• 

  Deall Jobs (YC W22)

  Jul 2022 - Dec 2022

  Project Marketing (CEO Office)

  Deall Jobs is a career portal start-up trusted by 450+ companies. I was in charge of promotional activities for Deall Career Mentoring Festival, a 1- on-1 mentoring program for selected Indonesian professionals. My tasks and responsibilities include: • Did copywriting and content writing for event promotion • Handled email marketing campaign by identifying the right target audience to execute and monitor the campaign performance • Responded to questions from participants • Wrote press release materials for 9 national news outlets • Achieved 2,500 mentors and mentees, and reached 200,000 leads fromemail marketing campaign with 56% open rates Show less

• 

  IISMA Alumni Club

  Oct 2022 - Jun 2023

  Marketing Director

  Building Indonesian International Student Mobility Awards (IISMA) Alumni Club as a community for alumni to contribute and make impacts, as well as a source of advice for prospective awardees • Ideate marketing and reach-out strategies through multiple channels• Oversee content production• Collaborate with internal and external partners for education-related events and campaigns

• 

  KATADATAcoid

  Apr 2023 - now

  • BOD Office

    Sept 2025 - now

  • Digital Strategy Officer

    Jun 2024 - Sept 2025

  • Business Development Officer

    Apr 2023 - Jun 2024
• 

  Toastmasters International

  Jun 2024 - Jun 2025

  VP of Membership for Jakarta Toastmasters Club
• 

  What Is Up, Indonesia? (WIUI)

  Jun 2025 - now

  Contributor

  Write content and moderate discussion sessions on Indonesia socio-politics