Experience

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  Guardian group

  Sept 2006 - Aug 2015

  - Functioned as an active member of the Group’s rebranding initiative, including developing a new and consistent aesthetic for advertisements, product brochures, CEO video messages, presentations, etc.- Conceptualised, designed and worked with the intranet provider to automate the company's Referrals Reap Rewards submission process, ensuring that agents receive info in a timely manner. Also, developed easy-to-understand user manuals for the online submission platform.- Event management e.g. Annual Sales Awards, Annual Blast Off Seminar, Luncheons, etc. Show less - Prepared speeches for members of the Executive Management Team.- Engaged employees on company initiatives via email, SMS, posters, intranet, etc.- Managed the company’s donations, sponsorship, advertising and staff relations budgets and prepared monthly expenditure reports. Reviewed requests for donations and sponsorships and determined beneficiaries in keeping with the company’s corporate social responsibility focus.- Served as media liaison for the company including securing content for the company's Business View column in the Newsday.- Conceptualised and wrote content for the Life cycles Newsletter.- Event management e.g. Annual Sales Awards, Annual Blast Off Seminar, Luncheons, etc. Show less

  • Integrated Marketing Communications Officer

    Jan 2012 - Aug 2015

  • Corporate Communications Officer

    Sept 2006 - Dec 2011
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  Trinidad and tobago creative industries company ltd (creativett)

  Sept 2015 - Sept 2018

  - Responsible for all marketing and corporate communications activities of four companies – CreativeTT, MusicTT, FilmTT and FashionTT.- Managed and created content for 16 social media accounts for the CreativeTT and its subsidiaries (Facebook, LinkedIn, Twitter, Instagram and YouTube).- Led the development of and wrote content for CreativeTT's award-winning blog (MarComm Platinum Award 2016) achieving 610 subscribers within 9 months of launching.- Spearheaded the development and marketing campaign for the launch of CreativeTT’s website. - Served as primary media liaison for the company securing media partnerships with LoopTT for FilmTT's Film Festival Season in 2016 and with Guardian Media Limited for MusicTT's Business of Calypso Workshop featuring Calypso Rose in 2017.- Prepared speeches for members of the Executive Management Team. Show less

  • Manager, Marketing & Communications (Ag.)

    Apr 2016 - Sept 2018

  • Communications Specialist

    Sept 2015 - Sept 2018
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  Trend media group

  Oct 2018 - now

  - Digital content creator - videos, articles, social media, etc.- Account manager for Heineken and Mobil Lubricants with responsibility for: - strategic planning - digital and traditional media advertising - budget reconciliation - content planning and implementation- Account manager for the Airports Authority of Trinidad & Tobago with responsibility for: - creating destination video content - content acquisition- Manage the website design and development process for clients- Effective working relationship with all aspect of the business including creative, sales, ad operations, paid media, business development, LoopTT Show less

  • Digital Strategy Manager

    Dec 2021 - now

  • Commercial Content Executive

    Oct 2018 - Nov 2021