Ekta Mirpuri

Experience

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  World Human Development Center - India

  May 2015 - Jun 2015

  Sales and Marketing Intern

  • Responsible for brand communication over social media and maintained a corporate blog.• Generated prospective client opportunities through cold calling techniques with an average of 70 calls on a daily basis.• Assisted in organizing B2B conferences with existing and new customers; ensuring a follow up with the purpose of retaining and acquiring the prospective customers.

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  Primark

  Jul 2018 - Nov 2018

  Retail Sales Associate

  • Attention to detail in handling customer requests and maintaining inventory counts.• Responsible for providing customer support and ensuring proper customer service byteaming with co-workers.• Ensured timely inventory stock management; exceeding the monthly sales revenue target byover 58%• Designed multiple visual merchandising displays for the store and coordinated with storemanagers on product pricing.

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  Maxheal Pharmaceuticals (India) Ltd

  Jan 2019 - Mar 2019

  Brand Communications and Marketing Intern

  • Delivered high quality holistic marketing programs across varied platforms; social media, email, and web• Developed a array of marketing materials including social media assets.• Assisted in trade shows and exhibitions; addressing product and service inquires of thecustomers.• Organically grew LinkedIn following to >2000 and increased email newsletter open rate by3.7%

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  QIAGEN

  Jun 2019 - Jun 2020

  • Regular media monitoring and development of distribution lists.• Supported and managed communication and PR activities including content development, PR releases, coverage reports, award submissions and presentations.• Managing QIAGEN’s Website, Corporate Page and Social Media Platforms.• Initiated weekly reporting for “Project ATLAS” – customer driven hero stories on QIAGEN’s website which helped to make critical business decisions.• Development of detailed activity reports and strategic road maps in coordinationwith the in-house marketing agency.• Coordination of multi-channel KPI’s for consolidated quarterly report ultimately focusing onsales funnel.• Created organic and paid social media posts increasing the CTR up to 1.39% and followerbase by 29.6%• Responsible for publishing core message and content on company’s intranet and Yammer –enterprise wide social network.• Assisted in internal communications – announcements, company wide events includingtownhall meetings and quarterly financial calls with the employees.• Championed and led the adoption of Microsoft Teams across the company as a collaborationtool with digital accelerator as the pilot group. Show less Development of campaign based, and platform based KPI reports for key stakeholders including campaign and content managers.• Assisted in retargeting advertisements with proficiency in AdRoll and creation of native and dynamic advertisements.• Executed tracking of paid campaigns with Adobe Omniture; reporting on leads generated and purchases inspired through the paid campaigns.• A/B test development; increasing engagement and video views by 16.16%. Outperforming global LinkedIn benchmark by 1.21% compared to 0.35% CTR on LinkedIn• Created and managed social media campaigns for multiple audiencesacross platforms including Facebook, Twitter, LinkedIn, Instagram and YouTube. Show less

  • Corporate Communications Assistant, Digital Channels and Public Relations

    Aug 2019 - Jun 2020

  • Performance Channel Anaylsis

    Jun 2019 - Jul 2019
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  She Roars Too

  Aug 2020 - now

  Founder