
James Topalov

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About me
Marketing Data and Insights Analyst at Village Roadshow Theme Parks
Education

Business Employability Program
2016 - 2016During my last year of high school, I was fortunate enough to take part in a business employability program at Griffith University on the Gold Coast. During this program, I learned a variety of skills and techniques to become more employable in the future. This program has helped me obtain the knowledge needed to work in the area of business in the future.

Aquinas College, Gold Coast
2012 - 2016Queensland Certificate of EducationAquinas College is located in Ashmore on The Gold Coast. During my years at Aquinas, I completed various subjects across the 5 years of my attendance. These subjects included:- English (4SA)- Mathematics A (4SA)- Study of Religion (4SA)- Business Management (4SA, Direct Entry Award)- Information Technology (4SA, Recommendation Award)- Health and Physical Education (4SA, Recommendation Award)During my senior years at Aquinas, I excelled in the area of business… Show more Aquinas College is located in Ashmore on The Gold Coast. During my years at Aquinas, I completed various subjects across the 5 years of my attendance. These subjects included:- English (4SA)- Mathematics A (4SA)- Study of Religion (4SA)- Business Management (4SA, Direct Entry Award)- Information Technology (4SA, Recommendation Award)- Health and Physical Education (4SA, Recommendation Award)During my senior years at Aquinas, I excelled in the area of business management, and gained direct entry into Griffith University through the Griffith Business School Program. Show less

Griffith University
2017 - 2020Bachelor's Double Degree Business / International BusinessI have successfully completed a double bachelor's degree of Business and International Business - majoring in Marketing and Management at Griffith University on the Gold Coast. This degree involved me to study a broad range of subjects that related directly to business related work and scenarios. I am very passionate about business, and I am hoping to work in the area of marketing and management in countries around the world.
Experience

Woolworths Supermarkets
May 2014 - Jun 2021As a self-checkout operator at Woolworths Supermarkets, I have the responsibility of engaging with each and every customer to create a memorable shopping experience for them. In addition, I am also involved in asset protection. This requires me to analyse customer behaviour and motives within the store. Below are some additional responsibilities required for the position:- Operation of POS systems- Hygiene and maintenance- Understanding POS hardware and software Working in customer service at Woolworths Supermarkets requires me to actively serve and communicate with customers. As a member of the front end and the produce team, I am required to efficiently solve tasks in the workplace to contribute to the overall sales of the company. Working in the produce department at Woolworths supermarkets has helped me gain experience in the following work related scenarios:- Team Work- Food and safety checks - Cleanliness reports - Hygiene safety- Processes new loads - Effective organisation skills
Self-Checkout Attendant
Oct 2018 - Jun 2021Customer Service
May 2014 - Jun 2021Produce Associate
May 2014 - Jun 2021

Volunteering Gold Coast
Jul 2020 - Sept 2020Marketing InternAs a marketing intern at Volunteering Gold Coast, I am required to complete specific tasks whilst working with a marketing coordinator and assistant. My work at the company includes: Social Media Marketing: My work in relation to Social Media Marketing at Volunteering Gold Coast requires me to work effectively and efficiently with both Facebook and Instagram’s creative business tools. I have also used applications such as Hootsuite & Later. These tools allow me to schedule posts, obtain key analytics, and identify customer engagement levels. Content Creation: In-line with Social Media Marketing, I am required to create engaging content for VGC’s social media accounts. I do this by creating designs in Canva that reflect the company’s services, values, and mission. Through the use of Canva, I create content suitable for Facebook, Instagram, E-mail, Websites and so on. E-mail Marketing: Through the use of Campaign Monitor, I have experience in Electronic Direct Mail Marketing by reaching out to existing clients or contacting new ones. E-mail Marketing at VGC allows me to create content such as electronic newsletters that are sent out to existing or potential customers. Show less

Corethics
Apr 2021 - Jun 2021Marketing Assistant
Visual Marketing Australia®
Jun 2021 - Mar 2022Marketing CoordinatorAs a Marketing Coordinator at Visual Marketing Australia, I was required to control all aspects of the company’s digital marketing, along with managing multiple client SEM & Social ad accounts.Some of the work in these accounts included:- Google Ads Management - Meta Ads Management - Campaign Optimisation & Strategy - SEO Campaign Creation & Management- E-Commerce Funnel Optimisation- Monthly & Quarterly Reporting

Village Roadshow Theme Parks
Mar 2022 - nowAs the Marketing Data and Insights Analyst at VRTP, I am required to collect, analyse, and interpret marketing data to drive informed decision making, optimise marketing strategies, and enhance the overall guest experience across VRTP.At the heart of the role, I am required to uncover trends, insights, and opportunities for improving marketing campaign effectiveness, web conversion rates, revenue generation, and customer engagement. From these findings, I effectively visualise and present data using advanced data visualisation techniques.In addition, I have a focus on identifying areas for improvement in data quality and accuracy across relational databases through the use of SQL for CRM utilisation. Show less As the Journey & Automation Specialist at Village Roadshow Theme Parks, I was required to build, manage, and optimise omnichannel digital customer journey’s for the following properties: Village Roadshow Theme Parks, Warner Bros. Movie World, Sea World + Sea World Resort, Wet’n’Wild Gold Coast, Top Golf, Australian Outback Spectacular and Paradise Country.At the heart of the role, I am required to configure and deploy automated digital marketing campaigns driven through the use of extensive and complex data segmentation via SQL. Show less
Marketing Data and Insights Analyst
Oct 2023 - nowJourney & Automation Specialist
Sept 2022 - Oct 2023Digital Marketing Coordinator
Mar 2022 - Aug 2022
Licenses & Certifications
- View certificate

SQL Bootcamp 2022
UdemyOct 2022 
Google Search Ads
GoogleNov 2021
Google Display Ads
GoogleSept 2021
Honors & Awards
- Awarded to James TopalovDirect Entry Business Award Griffith University Nov 2016 In November 2016, I received direct entry into Griffith University as a result of passing the direct entry program in my last year of schooling.
- Awarded to James TopalovTop 5 students in Business award Steven Fox - HOD in Business Nov 2016
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