Graeme Crossley

Experience

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  Mindshare

  Jun 2005 - May 2008

  Account Manager

  HSBCInternal opportunity arose that offered extensive planning and buying experience in a new category as well as day-to-day client and media owner contact on the following divisions of HSBC:• Global Brand: maintain high profile across TV, print, outdoor, in-flight and ambient media• Premier: global re-launch of premium banking service in the bank’s largest ever campaign• Commercial Banking: pan-European and pan-Asian campaigns• Offshore Banking: local market media planning and buying across UAE, Hong Kong, Singapore and South Africa• World Wildlife Fund: planning and execution of ad-hoc campaigns on limited budgets BP• Starting as an account executive with market co-ordination responsibilities, I was promoted after 10 months which offered increased participation in planning, including incorporating Castrol’s biggest ever sponsorship deal at the time (2008 UEFA European Championships) Show less

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  JOY.

  Jun 2008 - Dec 2009

  Senior Media Planner

  NIKE• Online and offline planning and buying across Football, e-commerce, Sportswear and Running categories and monthly Google Analytics reporting for the latterELECTRONIC ARTS• Strategy development and execution of launches of FIFA 2010, Need For Speed, Fight Night Round 4, EA Sports Active and EA Sports brand campaign MITAC• Launched 2 new products for Navman, the leading GPS brand in Australia, and Mio, Mitac’s other GPS brandADDITIONAL CLIENT PROJECTS• Investec, Aussie Home Loans, Jim Beam, Ricoh Show less

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  Ebiquity plc

  Jan 2010 - Jul 2010

  Media Manager

  • Analysis of agency’s media buying cost and quality performance for Disney Home Entertainment, Disney Channel, Shell business units across European markets• Management of performance related incentive payment (PRIP) agreement between agency and client across European, Asian and LATAM markets• Multi-market pitch co-ordination for both Johnson & Johnson across markets

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  MediaCom UK

  Jul 2010 - Dec 2010

  Account Manager

  SHELL FUELS•Management of Shell V-Power and FuelSave activity across US, Canada, LATAM and Europe including roll out of global strategic direction for both brands• Strategy development for Shell V-Power proposed in-game partnership with EA Games’ Need For Speed• Global strategic development of License 2 Win Retail promotion

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  UM | Universal McCann GmbH

  Jan 2011 - Apr 2013

  Senior Account Manager

  BROWN FORMAN• Client contact and project manager for Jack Daniel’s, Southern Comfort, Finlandia Vodka and developing brands across key European markets• Member of Finlandia Vodka's Digital Council to promote increased integration of digital media and innovation across diverse range of markets through test and learn initiatives• Development of strategic framework for Jack Daniel's Eastern European region to drive greater value per case through increasing premium perception of the brandECCO• Implementation of account process across 12 markets following this new business win, with scope increased to 18 markets following first year performance review (92% score) • Increased local market planning sophistication by implementing minimum 20% digital and innovation budget • Global media landscape reporting with focus on China and emerging luxury marketsTIFFANY & CO• Management of European markets' campaign alignment with global strategy and reporting of luxury category competitive landscape with focus on the role of craftsmanship in luxury communications Show less

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  Carat

  May 2013 - Apr 2015

  Account Manager

  SCOTTISH GOVERNMENT• Worked with the Government and framework partners (National Museum of Scotland, National Library of Scotland, Cycling Scotland) across various campaigns and media, including TV, OOH and digital.SCOTTISH POWER• Client service lead and communications planning for Brand and Retention campaigns, obtained score of 10/10 in client evaluation scorecard• Managed successful social media, mobile and blogger outreach campaign to promote their Race For Life partnership.VISIT CALIFORNIA•Planning and implementation of Dream 365 brand campaign across TV, OOH, blogger outreach and an award-winning partnership with the GuardianADDITIONAL CLIENT PROJECTS• Pirelli, Whyte & Mackay, Piaggio, GCU Show less

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  Ambergreen Internet Marketing

  Apr 2015 - Jul 2016

  Account Manager

  PWC • Client service lead and project management for the launch of new My Finance Partner product targeting SMEs. This involved creation and execution of paid media strategy and management of web build with third party agency to ensure that the design and structure of the new site is tailored to SEO requirements GLENEAGLES• Client service lead including paid media and SEO strategy. Re-built client relationship and expanded agency scope to include Analytics servicesICS LEARN• Client service lead and paid media strategy for lead generation across UK market and international markets, obtaining a score of 10/10 in client evaluation scorecardWEIR GROUP• Client lead and project management of website migration, incorporating more than 400 websites under one new GTLD Show less

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  Self-employed

  Aug 2016 - now

  Freelance Consultant

  In this role I consult with a wide variety of clients across multiple industries to assist with digital marketing strategies and promotional campaigns. Furthermore, I provide assistance with social media management processes and email marketing campaigns. I also utilize client marketing budgets in accordance with their needs and targets. Additionally, I support the launch of websites and applications.Some of my key achievements in this role are as follows: • Presented for Transform Foundation to multiple charities regarding Google Ads Grant.• Built and delivered effective marketing campaigns for multiple organisations.• Provided web design services for graphic design agency based in Edinburgh. Show less

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  VaynerMedia London

  Aug 2022 - now

  Media Account Director