Mustafa Hasan

Experience

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  BBDO Bangladesh Ltd.

  Jan 2008 - Jan 2009

  Strategic Planner

  1. Marketing Strategy Planning2. Market Research & Consumer Insight Analysis3. Account Management & Client Servicing4. Business Development5. Event/Activation Management6. Brand Management: FMCG (BD foods, Mostafa group), Telecom (i-mobile), Bank (NCC Bank), Personal care (Gillette), Automotive (Caltex, Great wall Motors)

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  Roop Communications

  Jan 2009 - Jan 2010

  Strategic Planner
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  Rahimafrooz Globatt Ltd.

  Apr 2009 - Jul 2011

  1. Prepare long and short-term plan for the business including ABP (Annual Business Plan)2. Develop the monthly sales report, MIS and communicate to all HOD.3. Exploring the sales data from the SAP and analyzing data to create business information.4. Coordinating regional heads to prepare long & short-term planning to achieve year target5. Assisting department head to formulate department’s strategic and operational planning.6. Coordinate with all the regional heads to collect the sales demand and plan accordingly7. Coordinate with the factory regarding the monthly sales and projected sales8. Coordinate with F&A to prepare monthly, quarterly and annual financial planning9. Ensure the customization of the product as per specific market requirement10. Collecting market information to develop strategy. Show less 1. Prepare long and short-term plan for the business including ABP (Annual Business Plan) 2. Develop the monthly sales report, MIS and communicate to all HOD. 3. Exploring the sales data from the SAP and analyzing data to create business information. 4. Coordinating regional heads to prepare long & short-term planning to achieve year target5. Assisting department head to formulate department’s strategic and operational planning.6. Coordinate with all the regional heads to collect the sales demand and plan accordingly7. Coordinate with the factory regarding the monthly sales and projected sales8. Coordinate with F&A to prepare monthly, quarterly and annual financial planning 9. Ensure the customization of the product as per specific market requirement 10. Collecting market information to develop strategy. Show less

  • Sr. Executive, Marketing Operations & Planning

    Mar 2011 - Jul 2011

  • Executive, Marketing Operations & Planning

    Apr 2009 - Mar 2011
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  ACI Logistics Ltd. (Operating largest retail chain in Bangladesh "Shwapno")

  Jul 2011 - Aug 2013

  1) Strategic Business Planning: a) Category Planning: Ensure the sales & GP target achievement of 8 business categories: Personal care, Home care, Beverage, Dairy, Packaged Foods, Kitchen Additives, Baby care, Baby Food.b) Procurement Planning: Develop the strategic alliances with key vendors (like: Unilever, Nestle, Coca-cola, Square, Pran, etc.) through JBP’s (Joint Business Plan) to ensure annual business growth. 2) Category Management: a) Develop category plan for sustaining, creating and enhancing category revenue & GP. b) Ensure the financial health of the brand(s under the category and crafting strategies to improve the financial health of the brands3) Marketing & Promotion: a) Setting the Category promotion strategy and design the weekly promo. b) Follow up with the vendors to continue different ATL/BTL promotions & activities. 4) Supply Chain Planning:a) Ensure the smooth supply chain through timely PR (Purchase requirement), handing over the PO (Purchase order), timely GRN (Goods receiving) at DC & outlets. b) Ensure the assortment of top moving SKU’s at all outlets and timely distribution. 5) Monitoring, Controlling & Evaluation:a) Monitoring the demand trend and plan accordingly to ensure the optimum level inventory at DC. b) Checking the STO-Delivery to ensure the optimum stock level at outlets.c) Evaluating the category-wise & outlet-wise optimum stock level to ensure the profitability. 6) Business & Process Development:a) Initiated Joint business plan (JBP) with 25 key vendors in 2013 to ensure the business growth.b) Initiated the DSD (Direct Store Delivery) instead of DC delivery for 30 key vendors. Show less

  • Head of Planning & Coordination

    Mar 2012 - Aug 2013

  • Manager, Planning

    Jul 2011 - Mar 2012
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  Bayer CropScience Bangladesh

  Sept 2013 - Feb 2016

  Head Of Marketing

  Role: Head, Marketing; Sep’13 – Cont. | Head, Sales; Jun’14 – Apr’15 (Interim)Functions: Marketing | Sales (Interim) | Commercial Excellence | Communication | Business Intelligence People Management: 7 (Direct report) | 660 (Regular – 60; Contractual – 600) Key Responsibility: To lead the entire Marketing, Commercial Excellence & Sales (Interim) function to deliver business target with reporting to Managing Director.1. B2B Sales achievement was 90% with 28% y-o-y growth in B2C sales in the year 2014. 2. Region-wise implementation of the plan ensured 8% y-o-y growth in 2013 above 3.5% market growth. 3. Crop portfolio strategy for Rice & Brinjal in 2014 ensured 23% & 54% sales growth respectively. 4. Product strategy & value driven communication strategy resulted improved profitability in 2013 (+5% over last year) & in 2014 (+2% over last year YTD).5. New project (Liquidation Star) delivered 30% growth in liquidation in 2014 over last year. 6. Steered country’s budget preparation for 2014 & Asia-Pacific region’s market leadership strategy.7. Developed the business & product schemes for trade & support the channel transformation strategy. Show less

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  Labaid Hospitals and Diagnostics

  Feb 2016 - Apr 2017

  Business Unit Head

  Formulated long term strategic business plan for Labaid Diagnostic, one of the largest healthcare brand in Bangladesh, for 2016 -2018 along-with KPMG with budget to generate 30 million USD revenue covering 64 districts of Bangladesh. Formulated Long term & Short term strategy to drive the business towards 2018 and executed the business plan into operation which ensured 41% Y-o-Y revenue growth till Aug'2016 over previous year. Also, led the business expansion across the country through establishing new diagnostic branches across the country.Initiated new business model through "Sample Collection Center" in periphery level (thana & upazilla). Also introduced CRM at Labaid diagnostic through "Patient Feedback" process to connect with patients & audit the service standards. Show less

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  BRAC

  May 2017 - Nov 2020

  Head of Health Enterprise - BRAC

  Designed the primary healthcare enterprise model for BRAC Health program with two healthcare models BRAC Health Center & BRAC NSSK (Nari & Shishu Shastho Kendro). Developed the team of 200 people in 2017-18 to start the pilot with key offerings through Telemedicine, digital diagnostic solution and chain pharmacy in urban & rural market. Formulated the strategic road-map for Social Enterprise entity for short term & long term roadmap along-with the sustainable business model for healthcare delivery in association with Deloitte. Prepared the organogram and manpower planning for the Social Enterprise to achieve the planned business landmark. Show less

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  BIZDATA INSIGHTS

  Nov 2020 - now

  Founder & CEO

  BIZDATA INSIGHTS is a Market Insight, Data Intelligence & Business Advisory venture in Bangladesh providing market, business & economic news, information and data of 50+ business sectors of Bangladesh from 100+ different national and international sources.

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  HEALTHx BD

  Jan 2021 - now

  Founder & CEO

  HEALTHx is an Impact driven fully integrated digital healthcare venture in Bangladesh which offers full array of Home healthcare, Telehealth & Health plan services to the patients and provides cloud-based SaaS solutions to the Physicians, Pharmacies & Hospitals. With a mission to make the primary & essential healthcare accessible and affordable for the 170 million population of Bangladesh, HEALTHx started its journey in February 2021. The platform enables on demand the primary & essential health services virtually and avail those services at home! HEALTHx also develops the SaaS based solution for 100,000+ Physicians and 100,000+ drug stores of the country. HEALTHx connects four ‘P’s of the health ecosystem digitally – Patients, Physicians, Providers (Pharmacies, Hospitals, Clinics & Diagnostics) & Payors (Health Insurers) through digitization of the health services & solutions to remove the ‘pain points’ of Patients, Physicians & Providers. Show less