Parker Fox

Experience

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  Master Builders Association

  Nov 2005 - Aug 2006

  Sales and Marketing Coordinator

  Responsible for the coordination and execution of sponsorships for over 300 events. Required working across departments and with outside vendors. Worked cross functionally with creative team to design effective marketing collateral to sell available sponsorships. Responsible for collecting unpaid sponsorships.

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  Kaplan Test Prep and Admissions

  Sept 2006 - Jun 2010

  Responsible for top and bottom line performance of the California Central Coast test prep market. Hired and managed a cross functional staff of 20+. Coordinated both daily operations and long term strategic initiatives. Consistently a top performing center in key metrics such as operating income, customer recommendation rates, and teacher ratings. Lead a relocation project that required a complete restructuring of the operations model, favorable vendor partnerships, and product mix alteration to better suit customer needs. Resulted in significant increases of leads, walk-in traffic, and market share. Show less Named California’s 2007 Business Developer of the Year. Grew the business through a combination of relationship management, sales presentations, guerrilla marketing, cross functional project management, competitive intelligence, and social media marketing. Coordinated and presented at over 50 events per year that resulted in successfully enrolling new students and creating relationships with key gatekeepers. Presentations lasted anywhere from five minutes to one hour and the number of students registered ranged from 5 to 600. Created a data capture tool to track incoming student surveys that allowed us to better target our marketing efforts along product and segment divisions in the customer base. Show less

  • Center Director

    May 2008 - Jun 2010

  • Marketing Manager

    Sept 2006 - May 2008
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  Boston University School of Management

  Aug 2010 - May 2012

  Student

  I have completed coursework in consumer behavior, market analysis, statistics, operations management, organizational behavior, managerial and financial accounting, corporate finance, product development, negotiations, Excel modeling, branding, and strategy implementation.I was on the winning team for the BU Smart Lighting case competition, and I have participated in the Net Impact Case Competition, Marketing Club, a brand revitalization project, and a pharmaceutical product marketing simulation. Show less

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  Liberty Mutual

  Jun 2011 - Aug 2011

  MBA Intern, Personal Markets

  Used internal data to perform process analysis and on site observations to create an end-to-end process map. From that map, developed a rolling audit procedure to ensure compliance with process requirements. Assisted in the transition of the process from one office to another.

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  Microsoft

  Jul 2012 - Jul 2015

  Worked with top tier application publishers to ensure successful monetization across Microsoft platforms, including Windows 8, Windows Phone, Xbox and emerging products and services. Lead the creation of internal products and service frameworks to better enable the global account management team to deliver outstanding services to our publishers providing display and video advertising supply. Retention, churn, impression growth, and revenue were top performance metrics. Worked on the transition from Microsoft to AOL/Oath.Participant in the advertising group's Leadership Development Program, where core competencies for management positions are identified and developed. Show less Managed Windows 8 third app party developers such as Shazam, BBC, ESPN UK, and others. Core duties include identifying and sharing best practices regarding monetization, driving business wide reporting initiatives, and leveraging internal business groups to meet developer needs. Special projects included leading development of a customer feedback collection app, creating reporting dashboards, and owning the creation and communication of monetization strategies for third party developers. Show less

  • Senior Publisher Account Manager, Ads in Apps

    Jul 2013 - Jul 2015

  • Publisher Account Manager, Windows 8 Ads in Apps (vendor)

    Jul 2012 - Jul 2013
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  AOL

  Jul 2015 - Jul 2016

  Senior Product Strategist

  Joined Aol as a part of the Microsoft/Aol deal shifting display and video ad sales to Aol. Responsible for planning and implementing ad products across the Microsoft app inventory.

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  Oki Golf

  Jul 2016 - Mar 2017

  Sr. Marketing Communications Manager

  Responsible for marketing strategy and communications across all lines of business. Work includes designing and implementing strategic programs, guiding creative, managing vendor partnerships, marketing budget management, and marketing team management.

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  Contend

  Apr 2017 - Jan 2019

  Content Director

  Responsible for Microsoft client operations, finance, and occasional project/account management and marketing. Created pricing models, P&L template, and project cost tracking process and systems to ensure profitability of all Microsoft projects.

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  Launch Consulting Group

  Mar 2019 - May 2020

  Project Manager

  Working in Microsoft finance to support marketing teams with rhythm of business and reporting needs.

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  Microsoft

  May 2020 - now

  • Worldwide Standard Reporting Manager

    Jun 2024 - now

  • Sr. Program Manager

    Sept 2022 - Jun 2024

  • Program Manager

    May 2020 - Sept 2022