Libby Welsch Erker

Experience

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  March of Dimes

  Jan 2004 - Jul 2004

  Public Relations Intern/Freelance Copywriter

  Draft press releases and pitch letters and assist with media relations and event planning as public relations intern. Draft Annual Report as freelance copywriter.

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  McPhilimy Associates

  Jul 2004 - Mar 2006

  Account Executive

  Manage public relations retainer client accounts and create new business proposals. Draft press releases, pitch letters, press kits and copy for marketing materials. Media relations—secure interviews and press coverage; assist with media training.

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  Merchandise Mart Properties, Inc. (MMPI)

  Mar 2006 - Aug 2011

  Manage marketing/communications for MMPI's Design Centers, LuxeHome and the Architects & Designers Building. Develop advertising plans for all MMPI industries, consumer and trade events. Supervise production of MMPI building directories. Develop and implement advertising plans for MMPI properties, tradeshows and consumer events. Supervise partnership with media buying and management company. Negotiate and manage media partner relationships for a wide range of industries. Analyze results of digital advertising campaigns. Traffic all print and online advertisements. Oversee creation, production and execution of marketing/communications plans for NeoCon World’s Trade Fair, NeoCon East, LuxeHome and the Architects & Designers Building. Day-to-day liason between client and design/Web team. Manage day-to-day marketing/communications for LuxeHome, Architects & Designers Building, Washington Design Center and NeoCon East.

  • Account Manager

    Jun 2010 - Aug 2011

  • Advertising Manager

    May 2009 - Aug 2011

  • Senior Account Executive

    Mar 2008 - May 2009

  • Account Executive

    Mar 2006 - Mar 2008
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  Grant Thornton (US)

  Aug 2011 - now

  •Plan and execute integrated marketing for Technology Industry Practice•Create and manage Technology Industry Practice content and thought leadership for grantthornton.com, social media and intranet•Plan event sponsorships and networking activities that maximize firm presence and brand impact•Produce bi-weekly internal newsletter highlighting marketing and sales activity•Leverage strategic partnerships and manage deliverables for a wide range of organizations•Analyze Web site and social media metrics and adapt outreach Show less

  • Associate Director

    Aug 2021 - now

  • Sponsorship Marketing Manager

    May 2015 - Aug 2021

  • Marketing Senior Associate

    Aug 2011 - May 2015