
Riqi Aqbar R.
Retail Engagement Executive

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About me
Platform Manager | Campaign Management Sr Analyst | E-commerce Specialists
Education

SMA NEGERI 5 BANDUNG
2011 - 2014High School Diploma ScienceActivities and Societies: Perwakilan Kelas SMAN 5 Bandung

Universitas Muhammadiyah Yogyakarta
2015 - 2019Bachelor's degree International Relations and Affairs 3,77Activities and Societies: BEM FISIPOL 2015-2016
Experience

PT HM Sampoerna Tbk.
Apr 2019 - Oct 2019Retail Engagement ExecutiveManage area and responsible for doing day to day sales activities, merchandising, and retail advocacy at traditional trade and modern trade.Handling and executing trade program. to optimize market opportunity and increase Sampoerna distribution performanceAcquire two new Sampoerna Retail Community in just one month in order to increasing SOM of Sampoerna product.In charge of new product launching ( Sampoerna A Filter ) distribution and make sure the availability of the product on traditional trade within two weeks.Expanding area coverage in order to increase distribution leads Show less

SIRCLO
Nov 2019 - Sept 2021Key Account ExecutiveManaging Account Operation for e-commerce activities including sales, marketing, and operation end to end.Responsible for marketing and sales strategy of accounted for brand products handled in e-commerce to achieve sales targets.Managing store operation that covers daily operation, customer service, and stock availabilityBuild and maintain the relationship between the company, client, and existing e-commerce in Indonesia.Report to the client on a monthly basisAchievement:Achieve the Q1 & Q2 2020 sales target for accounted BrandAchieve the Q1 & Q2 2021 sales target for accounted Brand Show less

JD.ID
Sept 2021 - Feb 2022Account ManagerManaging and growing 3C Category product (Home apliance, Electronic, Phone & Laptop) for JDID official store on several e-commerce in indonesia.Managing store operation for JDID official store including sales strategy, promotion (including ads), and stock availability.Achieve the Q4 2021 sales target

Shopee
Feb 2022 - Mar 2023Business Development Senior AssociateProvide market insight for shopee seller in order to growing their business on shopee platformProvide market strategy and campaign insight for shopee sellerManaging Account in order to achieve ADO and Revenue TargetMaintain communication with key account of shopee seller on fashion category

Accenture Southeast Asia
Aug 2023 - nowCampaign Manager Sr AnalystDeliver expert consultation and actionable insights to optimize the e-commerce (Shopee, Lazada, TikTok) market performance of a Client.Leverage e-commerce metrics (GMV, ASP, traffic, and in-platform ads) to identify opportunities for growth and improve overall client brand performance.Drive e-commerce market growth through strategic sales initiatives, marketing campaigns, and effective management of platform-specific promotions.Provide in-depth analysis of in-platform marketing strategies, recommending adjustments to boost results and achieve measurable improvements.Strategically execute product and promotional content using client-provided asset libraries to maintain consistency and brand existence.Monitor seller center data, providing daily recommendations to refine strategies and enhance execution.Partner with merchandisers to optimize product titles, descriptions, and attributes, ensuring superior visibility and discoverability across platforms. Show less
Licenses & Certifications
- View certificate

Ask Questions to Make Data-Driven Decisions
GoogleFeb 2025 - View certificate

Mastering Digital Transformation
SkillsoftFeb 2025 - View certificate

Social Media and Social Selling
SkillsoftMay 2024 - View certificate

Introducing AI Fundamentals
SAPSept 2025 - View certificate

Exploring SAP Order Management Foundation and Sourcing & Availability
SAPSept 2025 - View certificate

Introducing the Consumer Products Industry - Record of Achievement
SAPSept 2025 - View certificate

Building a Digital Market via Websites and Email
SkillsoftMay 2024 - View certificate

Foundations: Data, Data, Everywhere
GoogleFeb 2025 - View certificate

Business Analysis Overview
SkillsoftMay 2024 - View certificate

Expanding Your Digital Mindset
SkillsoftMay 2024
Honors & Awards
- Awarded to Riqi Aqbar R.Cumlaude Universitas Muhammadiyah Yogyakarta May 1, 2019
- Awarded to Riqi Aqbar R.Delegasi Universitas Muhammadiyah Yogyakarta untuk Pertemuan Nasional Mahasiswa Hubungan Internasional ke 28 (PNMHII) Universitas Muhammadiyah Yogyakarta November 1, 2016
Volunteer Experience
Public Relations Officer
Issued by Earth Hour Yogyakarta on Sept 2016
Associated with Riqi Aqbar R.Coordinator Of Volunteers, Wayang Jogja Night Carnival 2018
Issued by Dinas Kebudayaan dan Pariwisata Kota Yogyakarta on Sept 2018
Associated with Riqi Aqbar R.Event Staff
Issued by Jogjakarta International Heritage Walk on Sept 2017
Associated with Riqi Aqbar R.Coordinator of Division
Issued by Perwakilan Kelas SMAN 5 Bandung on Aug 2011
Associated with Riqi Aqbar R.
Languages
- enEnglish
- inIndonesian
- inIndonesian
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