
Crystal Hammon, ABC, MLS, RYT
Account representative

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About me
Seminarian | Freelance Writer | Content Marketer | Storyteller
Education

Indiana State University
1978 - 1981B.S. Public Relations, Journalism
Indiana University Indianapolis
2002 - 2004M.L.S. Library Science
Experience

Assorted Sales Experience
Jan 1982 - Jan 1987Account representativeOrscheln Company, Moberly, MO, 1986-1987; Konica-Royal Business Machines, St. Louis, MO, 1983-1986; Merrill Lynch, Cincinnati, OH, 1982-1983;

Valley Environmental Testing Co.
Oct 1988 - Dec 1990Sales representativeSales of environmental laboratory services for Indiana industrial clients.

OHM Corporation
Jan 1991 - Feb 1992Sales representativeSales of large-scale environmental remediation services for industrial sites across Indiana.

Infotech Communications
Feb 1992 - Jun 1996Communications ConsultantProduced semi-customized newsletters as value-added marketing tools for clients of environmental businesses. Served as the managing editor of a membership newsletter for an association of 4,000 environmental professionals, the Academy of Certified Hazardous Materials Managers. I also handled media relations to increase awareness of an affiliated certification program, contributing to a 20 percent rise in membership from 1993 to 1995.

R.R. Donnelley and Sons Company
Jan 1995 - Jan 1999Communications CoordinatorResponsible for the Crawfordsville Division's communication planning/strategy/measurement, media relations, educational campaigns and planning of major company and community events such as R.R. Donnelley’s first Take Our Daughters to Work Day in 1997. Wrote, edited and designed an employee publication for a company that manufactures books for the world’s largest publishing companies, generating 95 percent readership rate among the division’s 2,000 to 4,000 employees. Designed and wrote division marketing materials. Communication instructor for employee training program. Member of the company’s grant-making committee, cultural diversity committee and contributor to the division’s 75th anniversary book in 1996. Ghostwriter for the vice president/division director. This body of work was recognized by two consecutive years of EPIC awards from IABC Indianapolis for excellence in communication. Show less

Indianapolis Power and Light
Feb 1999 - Aug 1999Employee Communications CoordinatorEmployee communications and public relations specialist. Wrote the content and managed the print production and graphic design for a special 14-page supplement to the Indianapolis Star, celebrating the construction and opening of the Congressional Medal of Honor Memorial, funded by Indianapolis Power and Light. Played a contributing role in planning Memorial Day weekend activities to commemorate the Memorial’s opening, drawing national media attention to this gathering, which included all the living Congressional Medal of Honor recipients. Show less

Leading Reads
Aug 1999 - nowDirectorContact me at Crystal Hammon.com, hammon.crystal@gmail.com, 317.626.8617Leading Reads specializes in finding and writing content that captivates readers. I help clients build reputations as the essential resource in their industry with original content that nurtures long-term relationships and keeps your company digitally relevant. As the founder of Leading Reads, I also have a deep bench of expertise in planning, managing and editing online and print publications.If your organization is the kind that values a thing well said, I would love to work with you. I’ll help you create well-planned, well-researched content that’s made to spark inspiration, wonder, discovery and learning through your brand. Show less

Brownsburg Public Library
May 2004 - Mar 2007Public Services Administrator & LibrarianReporting the director of the library, I managed a public services staff of 10-12 librarians and clerks. Key achievements:•Developing key performance indicators and writing a strategic plan that led to 95 percent approval rating by library patrons. •Increasing annual use of library databases by 25 percent through marketing, teaching and outreach.•Uniting an adult and a children’s department into a single cohesive unit within a library.•Training library staff to write actionable goals in support of a strategic plan.•Designing a system for tracking and evaluating outcomes of library services.I was also responsible for facilitating a monthly book club. Show less

JD Hammon & Associates, LLC
Mar 2006 - Dec 2013Marketing and administrative consultantAssisting a manufacturer's representative agency for makers of industrial flooring, engineered screw conveyors, tubing and other construction and industrial products. Responsible for:• Collateral print material* Collateral presentation material• Payroll• Accounts receivable • Marketing communication • Travel coordination• Preparation of sales reports• Tasks related to small business management and record-keeping

Greenwood Public Library
Jul 2007 - Dec 2011Collection Development and Family Program LibrarianPlanned, promoted and executed high-interest family programs with a contemporary literacy slant for audiences of 10 to 90 people. Managed a $25k to $30k budget for purchasing parent, teacher and children's books and resources.
Licenses & Certifications

Accredited Business Communicator
International Association of Business Communicators
Registered Yoga Teacher
Yoga Alliance
Inbound Marketing
HubSpot AcademyJun 2017
Volunteer Experience
Development and Marketing Committee, Blue Breakfast/Coburn Fest Committee
Issued by Coburn Place Safe Haven on Feb 2013
Associated with Crystal Hammon, ABC, MLS, RYTCo-chair for Hats Off
Issued by Indianapolis Museum of Art-Fashion Arts Society on Aug 2015
Associated with Crystal Hammon, ABC, MLS, RYTBook discussion facilitator
Issued by Indianapolis Museum of Art-Fashion Arts Society on Oct 2014
Associated with Crystal Hammon, ABC, MLS, RYTContributing Writer
Issued by Pattern Magazine on Feb 2011
Associated with Crystal Hammon, ABC, MLS, RYTPast President, President, Executive Vice President, Co-Vice President, Programs
Issued by IABC Indianapolis on Jan 1997
Associated with Crystal Hammon, ABC, MLS, RYT
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