Gabriela Roth

Experience

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  Yahoo!

  Jan 2012 - May 2012

  Search Engine Optimization Intern

  Yahoo! Search is a web search engine owned by Yahoo.✅ Member of the Yahoo! Search Europe internship team responsible for compiling and updating customer database of Yahoo and Microsoft after the merger of these two companies in 2012.

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  AGRICOLA NOVA

  Jun 2012 - Aug 2012

  Marketing Intern

  Agricola Nova is among the leading companies in the frozen vegetables and fruits market in Chile. ✅Support the launch strategy of a new frozen food portfolio in Chile, helping with agency briefing, as well as developing and executing a promotional stand in the largest gastronomic food and service fair in Chile.

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  British American Tobacco

  Oct 2013 - Jan 2019

  ✅ Responsible for accelerating trade marketing digital transformation in Brazil, guaranteeing the successful launch and expansion of BAT’s B2B e-commerce.✅Managed the website commercial branded storefront. This entailed decision on content, brand promotion, digital space optimization, customer experience and promotional events. ✅Developed and executed project change management strategy which included setting up capacity and functional trainings, communication materials and compliance models to both customers and field force. Show less ✅ Responsible for leading BAT`s digital loyalty program to clerks: establishing monthly growth targets and promotional activities to engage clerks to educate more consumers.✅ Supported Business Units and Trade Reps with customized trade marketing key statistics and performance intelligence to engage in better customer investments.✅ Relaunched the platform website and app with new functionalities (e.g. image recognition, voice recognition) increasing customers satisfaction level (from 4.0 to 4.5 stars in Google Play and Apple Store). Show less

  • E-Commerce Manager (B2B) - Digital Tranformation

    Mar 2018 - Jan 2019

  • Digital Customer Engagement (B2B) - Trade Marketing

    Apr 2017 - Feb 2018

  • Event Activation - Shopper Marketing

    May 2015 - Apr 2017

  • Retail Activation - Shopper Marketing

    Oct 2013 - May 2015
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  Self-Employed

  Mar 2020 - Jul 2020

  Independent Consultant

  Independent innovation consultant supporting startups and corporations with the development and optimization of customer experiences, customer strategies, marketing and sales operations. - Industry Trend Reports- Customer Research & Validation- Customer Journey Mapping- Competitive Analysis & Benchmark- Message Creation & Storytelling- Communication Plan- Implementing and Optimizing Sales & Marketing Processes- New Customer Propositions & Business Modeling- Formal training, workshop facilitation and coachingPlease contact me to discuss how I can help you. Show less

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  Skretting

  Jul 2020 - Feb 2021

  Communications Consultant - R&D and Innovation

  Skretting is the aquaculture division of Nutreco, a world leader in animal nutrition, with production facilities in 19 countries on five continents, and manufactures and delivers aprox 2million tonnes of high quality feeds for more than 60 species.

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  Capgemini Invent

  Mar 2021 - now

  Selected project experiences:- Change Management in Digital Program for Norwegian Oil & Gas Operator- Digital Learning and Development Strategy for Norwegian Oil & Gas Operator Leader of Capgemini Invent's graduate program in Stavanger. Responsible for day-to-day coordination of program activities, including onboarding, training, mentoring, and staffing of resources. Personnel responsibility of 7 resources. Selected project experience: - Digital Strategy Assessment for Norwegian Oil & Gas Company- Modern Workplace Implementation for Norwegian Oil & Gas Company Capgemini Invent is the management consulting division of Capgemini. Part of Capgemini Invent’s Customer Transformation unit, supporting clients within several sectors, such as energy, utilities and shipping.Selected project experience: - Sales and Pricing Strategy for Norwegian Technology Scale-Up

  • Senior Manager - Workforce & Organization

    Aug 2023 - now

  • Manager - Workforce & Organization

    Feb 2022 - Aug 2023

  • Head of Business Analyst Group

    Feb 2022 - Feb 2023

  • Senior Consultant - Change Management

    Jan 2022 - Dec 2022

  • Senior Consultant - Customer Transformation

    Mar 2021 - Mar 2022