Patricia Feitosa

Experience

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  CoordCOM/UFRJ

  Oct 2005 - Dec 2007

  Reporter

  Hosted a digital magazine, contributed to news coverage, and collaborated on creative storytelling initiatives to highlight the institutional achievements of the Communications Office of the Rector at the Federal University of Rio de Janeiro, which manages internal and external communications to promote university activities and public engagement.Achievements & Responsibilities• Hosted the electronic magazine UFRJ In Video, engaging in news coverage and recording voice overs for institutional videos.• Developed compelling content for the magazine, ensuring timely delivery and high-quality production.• Collaborated with a team to brainstorm creative ideas and execute innovative storytelling techniques.• Enhanced communication skills through interviewing subjects and presenting information in a clear and engaging manner. Show less

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  Bolsa de Mulher

  Dec 2007 - Mar 2012

  Championed video content initiatives for Bolsa de Mulher, Brazil's leading digital media group focused on empowering women through multi-platform content and social networking.Achievements & Experience:. Coordinated the video production team to ensure seamless execution of content creation.. Implemented communication plans and corrective actions to enhance production efficiency and deliver high-quality content.. Served as a video reporter, showcasing the latest trends, engaging audiences with informative and entertaining segments. Show less

  • Production Coordinator

    Oct 2009 - Mar 2012

  • Video Producer / Reporter

    Sept 2008 - Oct 2009

  • Intern

    Dec 2007 - Sept 2008
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  Tamanho P

  Jan 2011 - Dec 2018

  Blogger

  Led my own platform dedicated to body empowerment and representation, fostering a supportive community through relatable narratives and informative content. I created high-impact stories, produced original articles and videos, and developed brand partnerships that amplified our message and extended our reach to a peak of 120K visits per month. My work included leading a team of up to 10 contributors, reviewing and editing content for quality, and producing engaging visuals to enhance the reader experience.Achievements & Experience:• Awarded 1st place in a storytelling competition for influencers, recognizing the blog's commitment to impactful narratives.• Achieved a peak of 120k visits per month, demonstrating significant audience engagement and reach.• Produced original articles and engaging videos focused on body empowerment and representation.• Reviewed and edited articles from a team of up to 10 fixed collaborators and various guest contributors, ensuring high-quality, impactful content.• Created engaging visuals and graphics to complement articles and enhance the reader experience.• Established partnerships with brands and influencers to amplify the blog's message. Show less

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  Vbrand (Grupo In Press)

  Sept 2012 - Jul 2013

  Account Manager

  Executed strategic multimedia and inbound marketing initiatives for VBrand, a prominent video agency within the In Press Porter Novelli Group, Latin America's leading PR network.Achievements & Experience: . Met with clients to understand their needs, crafted tailored commercial proposals focused on inbound marketing projects, and achieved a high closing rate by effectively aligning client requirements with agency capabilities.. Served as a direct link between the agency and existing clients, managing daily affairs and ensuring customer satisfaction.. Supervised and optimized workflow for both in-house and freelance production teams, enhancing efficiency and quality of deliverables.. Conducted interviews with a diverse range of professionals, from senior executives of multinational corporations to celebrities like Tom Cruise and Halle Berry, enhancing the agency's media relations and profile.. Participated in creative processes including screenwriting, set design, and directing, contributing to the development of compelling content. Show less

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  Canal Curta! - Synapse Programadora

  Jul 2013 - Oct 2014

  Production Coordinator

  Drove end-to-end production initiatives for Canal Curta!, an independent media company focused on arts, culture, and humanities, known for high-quality TV content.Achievements & Experience:. Coordinated the production of commercial spots by collaborating with in-house teams and freelancers, ensuring the timely delivery of approximately 10 pieces per day.. Developed and managed a comprehensive production calendar, assigning projects and tracking progress to meet advertising deadlines and specifications.. Reviewed all produced content, implemented corrective actions when necessary, and assessed quality to optimize commercial slots and enhance viewer engagement. Show less

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  Apricot Digital Content

  Nov 2013 - Jul 2016

  Content Specialist

  Executed strategic content initiatives for Apricot Digital Content, a boutique agency that specializes in digital marketing solutions to drive sales for direct-to-consumer brands.Achievements & Experience:. Created engaging content for blogs, social media, and email marketing campaigns, fostering audience connection and brand loyalty.. Executed successful digital advertising campaigns that effectively drove brand awareness and sales conversions, utilizing data-driven insights to optimize performance.. Filmed and edited short films and DIY videos for YouTube and social media platforms, enhancing brand visibility and engagement across multiple channels. Show less

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  FSB Comunicação

  Apr 2015 - May 2016

  Senior Communications Specialist

  Worked exclusively with the Rio de Janeiro Public Health Department through FSB, a leading communications agency specializing in public relations and strategic communications.Achievements & Experience:. Produced videos that reached over 500,000 views, effectively engaging the public and disseminating critical health information.. Worked as part of the FSB team, embedded within the Rio de Janeiro’s Public Health Department, collaborating across teams to create multi-platform educational content aligned with public health goals.. Partnered with the Medical Officer of Health on official engagements, developing content for multiple communication channels to promote health initiatives and enhance public understanding.About Rio de Janeiro’s Public Health Department: Dedicated to promoting public health and well-being, the department implements initiatives and educational programs to enhance community health outcomes and ensure access to vital health services. Show less

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  City Department of Housing - City Hall of Rio de Janeiro

  May 2016 - Dec 2016

  Communications Manager

  Managed media relations and public inquiries, conducted strategic content planning, and ensured robust attendance for high-profile events for the Department of Housing—a branch of Rio de Janeiro's City Hall dedicated to urbanizing and regularizing favelas and informal settlements, as well as promoting housing construction in well-supported areas to serve low-income populations.Achievements & Experience: . Led the digital promotion of widely recognized and significant events, such as 'Minha Casa Minha Vida' (My House, My Life), with over 10,000 invited participants. Managed on-site media, handled public inquiries, and ensured attendance during the events.. Successfully navigated crisis management challenges, meticulously coordinating every detail to address potential issues. Collaborated closely with politicians and stakeholders to enhance event impact and community engagement, demonstrating strong interpersonal skills and adaptability in high-pressure environments.. Served as the primary liaison between the media and the Secretary of Housing, ensuring clear communication and timely dissemination of information regarding housing policies and programs. Facilitated press releases and media inquiries to enhance public understanding and support.. Led a team of four, overseeing community engagement activities, event coordination, and content production. Fostered a collaborative environment to develop impactful campaigns and events that aligned with organizational goals, while also mentoring team members to enhance their skills and effectiveness. Show less

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  Freelance

  Jan 2017 - Dec 2018

  Freelance Communications Strategist

  In 2017, I traded flip-flops for snow boots as I ventured from Brazil to Canada. Alongside developing a taste for poutine, I built a strong foundation in business strategy and customer engagement, earning a Fashion Business & Management degree and freelancing for renowned brands across Canada, USA, and Brazil. From content creation to strategic campaigns, I made the most of this transition, turning new landscapes into new opportunities.. Secured a major client in luxury retail—Shopping Leblon— for Grito Communications Agency by crafting a content strategy that included brand persona creation, editorial planning, and design concepts to enhance customer engagement.. Planned and created content, including video scripts, for renowned brands such as Nivea, Tresemmé, Avon, and Squeem.. Led marketing strategies for Amaryllis Fashion, a locally-made Brazilian brand, revamping the brand's digital identity, creating a cohesive presence across all channels. Achieved national exposure with a three-minute feature on a major television network, showcasing women-owned start-ups.. Worked as a Keyholder for Addition Elle (Reitmans group), gaining hands-on retail experience and deepening my understanding of customer engagement. Achieved a $1,000+ sale in my first week on the job. Show less

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  Toronto Fashion Incubator

  Jan 2019 - Jun 2021

  Communications Specialist

  Developed communication strategies to promote programs, events, and designers for Toronto's first non-profit organization dedicated to supporting emerging fashion entrepreneurs.Achievements & Experience: . Crafted a targeted social media content plan leading to an 82% increase in engagement.. Implemented an omni-channel marketing plan and supported 30+ entrepreneurs for TFI's international event, A Celebration of Canadian Design, at London Fashion Week.. Advised the company and its stakeholders on strategies to achieve its B2B and B2C communications objectives. . Supported the preparation of manuals, brochures, newsletters, press releases and technical materials. . Managed all communications channels' inquiries.. Assisted in planning and execution of workshops, webinars and other events. Show less

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  Shopify

  Jun 2021 - Aug 2024

  Social Care | Community Manager - Multilingual

  Managed communities and improved user experience across social media channels for a leading e-commerce platform used by over 1M businesses worldwide.Achievements & Experience: . Developed content for product launches impacting 30K+ users, collaborating with cross-functional teams to turn complex information into top-performing articles with over 10K views.. Created and hosted dynamic tutorial videos, fostering audience engagement and facilitating skill development.. Spearheaded the launch of a new support channel for the Brazilian market, crafting the entire support manual and leading team training for a successful rollout. Resolved thousands of customer complaints and raised satisfaction score from 0 to 7.. Acted as community manager and business coach, actively engaging stakeholders on social channels and community forums to drive commerce growth. Show less

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  MACH Alliance

  Jan 2025 - now

  Community Manager