Rene Galyon

Experience

• 

  Macy's

  Apr 2010 - Jan 2011

  Visual Merchandiser

  Merchandised numerous brands of clothing including a wall for Levi’s jeans as well as Ralph Lauren and GuessVisual Merchandising; wardrobing mannequins, signage, and displaysMaintained inventory and pricing responsibilities on a weekly basis

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  White House Black Market

  Jan 2012 - Jan 2013

  Sales Lead/Visual Manager

  As a sales lead and visual manager at WHBM I am responsible for multiple daily operations. One of the most important is floor managing, which entails overseeing associate and customer interaction, maintaining a high quality of sale (unit per transaction, sales per hour, average dollar sale), and handling loss prevention issues. Another key task my position requires is clienteling. After an appointment is made, it is my responsibility to pull merchandise specific to their preference or need. We learn "top-to-bottom" wardrobing practices to provide them substantial outfits that will be simple to mix and match. Calculating hourly traffic, sales goals and merchandise penetration reports as a sales lead help us maintain all of these daily functions. My tasks as the visual manager include organizing and planning floor sets as well as updating those floor sets, maintaining marketing posters and signage and withholding table, bust-form and mannequin standards. Show less

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  The Ram's Bookstore

  Apr 2012 - Oct 2012

  Buying Assistant

  Receive incoming merchandise and allocate stock within store displaysCompare purchase orders with order acknowledgements for accuracy and contact vendor reps for discrepanciesReorder basic merchandise from vendor such as New Agenda, Under Armour and NikeLaunched account for Pinterest as well as posted on Facebook and Twitter about new merchandise

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  Reco jeans

  Jan 2013 - Apr 2013

  Social Media Marketing Intern

  Accounts & Marketing Intern -Assisted head of accounts director in arranging orders relevant to appropriate delivery dates and customer service inquiries-Involved in marketing, branding and social media tasks for two brands; Rose Royce Premium and Reco Jeans (eco-friendly)-Executed Adword campaign to heighten the Rose Royce brands SEO and SEM

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  Sports Authority

  Jul 2013 - May 2016

  • Maintain Advertisement planning, forecasting and post event analysis and reporting • Aid buyer in the assortment building process as well as pre-season line reviews and vendor negotiations• Responsible for writing and tracking purchase orders for domestic/import items in relation to required in-stock levels• Utilize understanding of inventory systems and MS Office to organize data and analytics• Collaborate cross-functionally with other departments i.e. pricing, visual, product development, finance, data integrity etc. Show less -Leverage knowledge of JDA allocation systems to proactively replenish the category in order to drive sales-Report and investigate on replenished and allocated items in respect to the needs of the business, ads and new stores-Coordinate with vendors to ensure timely delivery of product in order to support the financial plan while helping them to meet company compliance standards-Execute and provide feedback on several special projects to improve existing business processes Responsible for utilizing replenishment systems to support the Water Sports business and manage inventory levels ensuring stores have the product to sell on time and in adequate amounts. Manipulation of data in excel allows me to make educated decisions while ordering and sending the product along with direction from the assistant buyer, planner and buyer. Communicating with the vendors and collaborating with logistics to increase TSA speed to market is a vital part of this position. Show less

  • Assistant Buyer- Hardlines Fitness (Supply Chain)

    Dec 2014 - May 2016

  • Product Allocator (Supply Chain)

    Sept 2013 - Dec 2015

  • Merchandise Trainee

    Jul 2013 - Sept 2013
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  ImageSeller LLC

  May 2016 - Apr 2017

  Purchasing Specialist (Marketing)

  • Act as intermediary between account teams and vendor community for purchase order management and price negotiation• Preserve web stock inventory and order national promotion product as well as request quoting for future pricing• Track projects from initial RFP to placing production order including prototyping and proofing stages• Answer and direct main line phone calls for Brown Forman, evol and business development inquiries

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  Arrow Electronics

  May 2017 - Sept 2019

  • Manage digital marketing campaigns in partnership with suppliers to meet metrics proven to drive brand sales on Arrow.com• Oversee creative and copy for materials including, but not limited to email, paid search, display, social media and content• Facilitate creative review including proofreading, copy editing and creative feedback to ensure marketing messages are consistent with marketing strategies• Develop performance reporting for campaign results including providing key insights on campaign performance• Working knowledge of Salesforce, Workfront, Basecamp and Trello• Set-up and track PPC campaigns, budgets and ad groups in Google Ad Manager and review metrics in Google Analytics• Utilize knowledge of HTML and CSS to edit and build on-site landing pages, banners and promotional tiles in Sitecore CMS• Manage the supplier relationship including QBR distribution and reviews, sales analysis and site presence on Arrow.com• Project manage development of campaign assets including but not limited to webinars, white papers, articles, blogs, case studies, videos, workshops, flyers, and infographics Show less

  • Digital Marketing Specialist (Account Manager)

    Jul 2018 - Sept 2019

  • Asset Specialist (Ecommerce Supply Chain)

    Jun 2018 - Sept 2019

  • Asset Associate (Ecommerce Supply Chain)

    May 2017 - Sept 2019
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  Adswerve, Inc.

  Sept 2019 - Nov 2021

  -Platform certified in Campaign Manager 360 (CM360, DFA) and Display & Video 360 (DV360, DBM), leveraged technical expertise to assist clients in Salesforce customer support queue-Troubleshoot advanced CM360 and DV360 issues and roadblocks for external clients as well as internal teams-Serve as SME on the CM360 Planning tool, direct from publisher ad serving, campaign trafficking, and programmatic media spend-Assist clients in navigating new platform policies as it relates to user privacy (GDPR and CCPA)-Train and onboard new team members as well as cross-departmentally-Utilize expertise to execute internal, external, and cross-department projects including content curation, knowledge base work, and ad hoc reporting-Encourage internal communication, team collaboration, and success acknowledgment in Slack -Contribute to the Adswerve.com Blog sharing CM360 insights with industry leaders-Provide quality service that leads to high client satisfaction, client retention, and positive responses from clients-Facilitate and present DV360 Fundamentals client training in GoToWebinar-Review and provide feedback on an existing Platform workflow or Process documentation including training documents, billing, etc.-Identify and acknowledge sales opportunities to assist the account management team in increasing customer growth Show less -Platform certified in Campaign Manager (CM, DFA) and Display & Video 360 (DV360, DBM), leveraged technical expertise to assist clients in Salesforce customer support queue -Troubleshoot advanced Campaign Manager issues and roadblocks for external clients as well as internal teams-Utilize expertise to execute internal, external and cross-department projects including content curation, knowledge base work, and ad hoc reporting-Provide quality service that leads to high client satisfaction, client retention and positive responses from clients-Review and provide feedback on an existing Platform workflow or Process documentation including training documents, billing, etc. -Identify and acknowledge sales opportunities to assist the account management team in increasing customer growth Show less

  • Platform Specialist

    Sept 2020 - Nov 2021

  • Digital Support Analyst

    Sept 2019 - Sept 2020
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  Altium®

  Dec 2021 - Oct 2024

  -Manage Display Marketing using Programmatic Advertising expertise for awareness initiatives-Lead on onsite display marketing using Google Ad Manager, including trouble-shooting and site placement-Assist in SEM Google Ads marketing for Octopart and Nexar brands -Vendor management for a number of other programs including partner advertising, affiliate marketing and influencer marketing-Responsible for asset creation, management and YouTube/video advertising -Finance management across full Digital Marketing fiscal year budget Show less -Utilize Google Marketing Platform for Octopart Audience creation and display media activation-Own and manage display media programs-Assist with Paid Search initiatives -Directly contribute to multiple marketing revenue streams for Octopart, Nexar, PCB and Upverter brands-Act as main point of contact for Google Ad manager onsite banner advertisements and additional onsite Advertisement types executed using AWS CLI -Plan and track paid media quarterly financials including paid search, paid social and paid display efforts for internal and external stake holders-Report quarterly test and project performance with the goal of directly contributing to and growing existing revenue streams-Organizing vendor communication to successfully transition digital marketing platforms (ex. GA4, etc.) Show less

  • Senior Digital Marketing Specialist, Paid Media

    Jun 2023 - Oct 2024

  • Digital Marketing Specialist

    Dec 2021 - Jun 2023
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  Hero Digital

  Oct 2024 - now

  Media Manager

  -Own media planning, delivery and execution for several B2B and B2C clients including but not limited to programmatic, paid social (Meta and Linkedin), content syndication, partner direct and youtube/CTV-Find creative solutions to media challenges related to client industry nuances related to platform compliance, certification and guidelines -Provide realistic and data based projections for client media plans with Customer Acquisition Costs (CAC), conversion rate and traffic goals in mind-Lead a team to successfully transition all programmatic efforts from TTD to Google CM360 and DV360 and stand up path to conversion reporting capabilities for all 25+ clients-Expertly advise on system tagging and data import uploads into Tableau to prepare for QBR reporting Show less