
Karoline Ioukhnikov

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About me
Account Strategist
Education

University of Massachusetts Boston
2015 - 2019Bachelor's degree BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICESActivities and Societies: Alpha Lambda Delta Honor Society Management Achievement Program Graduate
Experience

Dance Fever Studios
Sept 2012 - now• Analyzing retail sales of each dance class and tracking the amount of lessons per instructor to optimize revenue.• Conducting monthly meetings with the studio staff to communicate analytics, discuss ideas, and plan future events. • Promote daily news and create online organic and paid campaigns via Constant Contact, Instagram,Facebook, and YouTube and on dancefevernewton.com.• Responsible for the continued growth of followers (Instagram: 0- 5,250, 2013-2019) (Facebook: 0- 1,706, 2012-2019) Ballroom dance instructor for children and adults. Teach social, coordination and time management skills.
Studio Manager
Oct 2016 - nowSocial Media Marketing
Nov 2013 - nowDance Instructor
Sept 2012 - now

Boston Dancesport Cup
Sept 2014 - nowEvent Coordinator• Assist event owner with a highly respected annual gala dinner and dance competition.• Work as main event liaison and work with vendors and contractors for competition set up.• Promote the event via social media, resulting in a 32% increase of entries year-over-year.

TJ Maxx
Apr 2016 - May 2017Sales Associate• Responsible in assisting with the daily operations of the store. • Assigned to work in various areas of the store, including merchandise presentation, processing, markdowns, cashier, customer service and dressing room.

Waxing the City
May 2017 - Nov 2017Retail Assistant• Accountable for all front desk operations including phone, retail sales, cash transactions, clientPOS activities, customer service standards, and general day-to-day operations.• Improved engagement with merchandise by decorating the store with seasonal products to interest customers.

Agranovich & Genin Legal, LLC
Jan 2019 - Jun 2019Paralegal• Prepared closing checklists as well as documents for purchases, sales, refinances, and extensions.• Conducted detailed zoning, title, survey analysis for properties.• Reviewed tax property records.• Assisted attorneys in preparing for trials and closings.

TCAA
Jun 2019 - Jan 2022• Assist with digital advertising for Toyota dealerships across seven US market regions.• Monitor data from Facebook, Sizmek, and Google Analytics reportings and act on any issues.• Create quarterly Facebook campaigns and optimize targeting audience segments.
Digital Account Coordinator
Jan 2020 - Jan 2022Digital Marketing Intern
Jun 2019 - Jan 2020

Criteo
Jan 2022 - nowAccount Strategist
Apr 2024 - nowAssociate Account Strategist
Jan 2022 - Apr 2024
Licenses & Certifications

The Fundamentals of Digital Marketing
Digital Marketing Google CertificationDec 2018
Inbound Marketing
HubSpot AcademySept 2019
Frictionless Sales
HubSpot AcademySept 2019
Google Analytics
GoogleJan 2020
Google Ads Search
GoogleJan 2020
Certified Digital Marketing Associate
FacebookOct 2019
Languages
- enEnglish
- liLithuanian
- ruRussian
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