Macharia Njathi

Experience

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  TOPLINE MARKETING KENYA

  Jan 2011 - Nov 2012

  REGIONAL SALES TEAM LEADER

  Managing and leading a team of sales and merchandisers for Nestle Kenya Account

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  HOTPOINT APPLIANCES (K) LTD

  Nov 2012 - Mar 2015

  Regional Sales Representative

   Selling of company products Sales growth through new markets, retail and corporate Ensuring all dealers are stocked and well-priced Order processing, generating and follow up Update Dealers and corporate clients on New products Dead stocks Management through GRN and Credit notes Market intelligence Regular Sales Team training  Promotions and Outdoor activities Recruiting new dealers Issues solving Training FSM’s on both new and existing Products Managing Merchandisers Maintain excellent customers relation Show less

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  KEROCHE BREWERIES LTD

  Apr 2015 - Feb 2018

  Regional Sales Manager

  • A clear understanding of the existing as well as potential environmental industry dynamics.• Offer effective leadership to support the entire teams in trade• Implement Area Sales Plan (ASP) that will guarantee market penetration/growth, deliver superior customer value, and loyalty for Keroche Breweries.• Develop a conversation driven robust customer service policy to dive overall organization wellness in the face of the customer and consumer. Customer service levels will form a key differentiator on overall competitiveness • Execute proactive customer acquisition and loyalty, and Partner development to ensure attainment of the full potential of the assigned sales region.• Formulate and implement campaigns/promotions and participate in event that will raise Keroche portfolio/image or product/brand awareness of consumers and key business partners • Work closely with distributors and bar owners to achieve sales targets and push sales volumes• Implement distributor and partner (bars, outlets etc.) sales campaigns, market exploration or research so as to ensure a robust and efficient distribution footprint/network.• A full understanding of market needs and trends within the entire soft Drinks industry will be vital to driving individual brand growth within the water, Wines, spirits, Lager and stout markets.• Network, engage and with Key Stakeholders including Regulators, Bar Owners, Bar Managers, Bar Service Ambassador among others that will support attainment of Keroche Objectives• Ensure attainment of performance metrics as defined by management that may include Recommended Retail Outlet Standards (e.g. RRP’s), profitable transaction volumes, etc.• Renewed Sales Focus and output in the Market will be based on product availability and the satisfaction of customer need sets. Show less

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  VINEPACK LTD

  Mar 2018 - Dec 2021

  Regional Sales and Route to market Manager