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Toni Zaragoza

Toni Zaragoza

Followers of Toni Zaragoza7000 followers
location of Toni ZaragozaLa Sénia, Catalonia, Spain

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  • Timeline

  • About me

    interihotel Event Director | Marketing & internationalisation @ambitcluster | Marketing strategist | #hospitality #design #events | Lifelong Learner

  • Education

    • Universitat Oberta de Catalunya

      -
      University Master's degree Information & Knowledge Society

      UOC, Doctoral School. Research on Social transformation by digitization / Marketing.Key factors in online consumer's purchasing decisions of "experience goods" (those that the consumers need to asses prior to purchase). Immersive online experiences.Research work on e-commerce (Spanish): Are the experience goods suitable to sell online? Or are they only the search goods? A literature review.Available at: http://hdl.handle.net/10609/41081

    • IESE Business School - University of Navarra

      -
      Cluster Manager Cluster Management

      The Barcelona Cluster Summer School (BCSS) course was designed for clúster managers and other professionals working in the management of cluster based competitiveness and innovation programmes, at cluster and regional level.Working with clusters, their companies and institutions to define common strategies and manage their joint actions, is moving from an artisan stage, based on accumulated personal experiences, to a body of codified metholologies and frameworks, already proven… Show more The Barcelona Cluster Summer School (BCSS) course was designed for clúster managers and other professionals working in the management of cluster based competitiveness and innovation programmes, at cluster and regional level.Working with clusters, their companies and institutions to define common strategies and manage their joint actions, is moving from an artisan stage, based on accumulated personal experiences, to a body of codified metholologies and frameworks, already proven worldwide. Focuses on introducing those concepts, and is of particular interest for practitioners in direct relation with clusters, development agency staff, cluster managers, cluster project managers, consultants, and definitively cluster agents as well (companies or institutions). Show less

    • Universitat Oberta de Catalunya

      -
      Diplomatura Ciencias Empresariales

      Especialización:* Marketing* Operaciones

    • Universitat Oberta de Catalunya

      2024 -
      PhD candidate. Doctorate in Business Administration & Management Marketing

      Research Plan in progress.UPC · UPM · UPCT · UOC PhD Candidate.Inter-university doctoral programme, in which four leading Spanish universities (Universidad Politécnica de Cartagena, Universitat Politècnica de Catalunya, Universidad Politécnica de Madrid and the Universitat Oberta de Catalunya) join efforts and look for synergies to train researchers in acquiring the competencies required to perform cutting-edge research in the fields of management and business administration.

    • Universitat Oberta de Catalunya

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      Licenciatura Investigación y técnicas de Mercado (Dirección de Marketing)

      Especialización en:* Comercio electrónico* Dirección de Marketing* Distribución Comercial

  • Experience

    • ZARAGOZA GARCIA

      Aug 1989 - Mar 2010

      PYME familiar, fabricante de componentes y accesorios de madera para la industria del mueble de cocina. PYME familiar, fabricante de componentes y accesorios de madera para la industria del mueble de cocina.

      • Director general

        Jun 2003 - Mar 2010

      • Responsable financiero, comercial, exportación y de marketing

        Aug 1989 - Jun 2003

    • AMIC - Agrupació Moble Innovador de Catalunya

      Apr 2010 - Aug 2022
      Projects Director, marketing area

    • AMBIT - Living Spaces Cluster

      Apr 2010 - now
      Marketing & internationalisation director| Director of interihotel

      CENFIM Furnishings Cluster becomes AMBIT Living Spaces Cluster on December 2022.My mission is to initiate, oversee and manage long-term projects in the hospitality design industry, functioning as an ‘intra-entrepreneur.’ I specialise in bridging interior brands with the contract market. Key projects under my purview include:interihotel (www.interihotel.com). The benchmark event on hospitality design in Europe +90 speakers +180 exhibitors + 2.000 business opportunities + 7.000 attendees.hicontract (www.hicontract.com). The only one B2B online platform on hospitality design with +600 brands & 10K products and hundreds of cutting edge hospitality design projects.WEcontract BCN (www.wecontractbcn.com) & docontract MAD (www.docontractmad.com), interior design showrooms for contract-furnishings projects.SENTINEL (www.cosmesentinel.eu) & WellianceHOSPITALITY (www.welliancehospitality.eu), funded by the European Commission, through the COSME GO INTERNATIONAL programme.Drafting of proposals for calls for public grants (regional, national and EC). Show less

    • Interihotel

      Apr 2011 - now
      Director

      interihotel is the Europe’s leading hospitality design event & conference, which is yearly held in Barcelona & Madrid.Success in five KPIs: high quality exhibitors, qualified profile of visitors, business opportunities, a top level conference program and high quality content for specifiers and hotel professionals (Materials&Tech., Workshops, Talks, Discussions, Design areas and Concept Rooms).Key figures:- 9.000 attendees (hotels & restaurant groups, architects, interior designers, hotel developers, FF&E companies and contract-hospitality professionals)- 2000 Business opportunities- 250 exhibitors- 125 Speakers- International event attended by visitors from more than 50 countriesNext edition: 19-21 Nov. 2024 - MADRIDAn event by @AMBIT Living Spaces Cluster (www.ambitcluster.org) Show less

    • Universitat Oberta de Catalunya

      Nov 2018 - Jul 2024
      Tutor, Bachelor's Degree in Marketing & market research

      Guiding students along their academic journey to become the best marketing professionals.The main career opportunities for graduates in Marketing and Market Research are oriented towards holding positions of responsibility in the field of marketing in the business world and organizations, as well as practicing the profession independently.https://www.uoc.edu/es/estudios/grados/grado-marketing-investigacion-mercados

    • IED Madrid

      Oct 2024 - now
      Program Leader - Máster en Diseño de Interiores y Hospitality

      Una formación especializada y práctica para recorrer todo el proceso de diseño de un sector tan específico como el hospitality, desde la idea hasta la comunicación de la propuesta final.

  • Licenses & Certifications

    • Business Intelligence

      Universitat Oberta de Catalunya
      Jul 2018

    • Asesor acreditado - ACCIÓ / Generalitat de Catalunya (Estrategia )

      ACCIÓ
      Nov 2022

    • Profesional asociado

      Insights + Analytics España
      Sept 2020

    • Asesor acreditado - ACCIÓ / Generalitat de Catalunya (Estrategia / Marketing, ventas y canales digitales)

      ACCIÓ
      Oct 2021

    • Asesor acreditado - ACCIÓ / Generalitat de Catalunya (Internacionalización)

      ACCIÓ
      Nov 2022