Douglas Parker

Douglas Parker

Manager, Research and Account Supervisor at Weber Shandwick

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  • Timeline

  • About me

    Go-to source for media and market intelligence; research manager provided solutions and insights for Weber Shandwick clients

  • Education

    • University of Virginia

      -
      Bachelor of Arts HISTORY

      Activities and Societies: The Jefferson Literary and Debating Society, Alpha Phi Omega, UVa Band, Intermediate Honors

  • Experience

    • Weber Shandwick

      Jan 2000 - Oct 2020
      Manager, Research and Account Supervisor at Weber Shandwick

      Provided and synthesized critical data and informationWorked directly for senior management of this global communications consultancy, responsible for critical research and business intelligence services, including:• Helped businesses achieve their goals by providing insightful and timely responses to research requests from clients across a range of practice areas and agency offices.• Provided senior executives with daily insights and information, critical to their businesses.• Synthesized data and information and distilled it into understandable and actionable takeaways.• Identified key trends and gleaned insights that otherwise would have gone unnoticed.New business development and client service• Served as primary point of contact in driving media coverage and curating data and information for client Ingersoll Rand for 20 years.• Provided strategic counsel and drove media coverage for clients, including Hitachi, Rockwell, Minolta, Konica and Allergan.• Uncovered news reports and other information that played a key role in winning the Alcoa business.• Supplied media coverage analysis that was instrumental in helping Ingersoll Rand shape its board's composition.• Added key elements to ExxonMobil’s public relations program by providing an analysis of PR activities undertaken by other fuel and oil companies.Editing and content curation• Edited daily briefing report for McCann Worldgroup, reporting news of McCann, its clients, and competitors – turning it into the McCann network's most widely read publication.• Prepared daily news reports, with added notes, for senior Interpublic executives.• Made final edits to news releases, presentations and other documents – and made them shine!Crisis communications support• Provided media coverage reports, helping the Bahamas team prepare messaging following multiple deadly hurricanes.• Supported Royal Caribbean's communications efforts with reports on how its ship survived a fierce Atlantic storm. Show less

  • Licenses & Certifications