Michelle Harris, CMP

Experience

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  The Toro Company

  May 2010 - May 2011

  Commercial Marketing Intern - Sports Fields & Grounds

  • Developed a strong understanding of marketing strategies within a professional organization• Researched and developed a new marketing piece to increase our presence in the airport market within the U.S.• Created collateral for the Baseball Tomorrow Fund/US Soccer Foundation to increase awareness of the grant program and maximize our reach throughout the nation• Assisted in direct marketing campaigns for some of Toro's specialized equipment including the Workman Utility Vehicles and Debris Blowers• Managed and led the update of the Commercial Grounds DVD and Equipment guide• Assisted in customer event planning and in obtaining customer feedback through testimonials Show less

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  Minnesota Timberwolves

  Dec 2011 - Sept 2013

  Fan Experience Specialist

  • Continually serviced 500+ season ticket accounts and built strong relationships through a variety of engagement opportunities• Engaged season ticket members in the Timberwolves touch point program to create the best driveway to driveway experience• Researched and developed niche events to deliver and increase the value of a Timberwolves season ticket membership • Collaborated cross-functionally on the development and execution of the Rookie Training Camp to welcome new season ticket members• Assisted in the Timberwolves renewal campaign; both planning and renewing of accounts resulting in a 96% renewal rate for the 2012-13 season• Managed the WolvesMembers pages to enhance our presence on social media and continuously interact with fans and season ticket members Show less

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  Do Good Events

  Jan 2014 - Jul 2014

  Event Specialist

  Event Specialist, Do Good Events• Assisted in the execution of events on-site for corporations and non-profit organizations• Managed the Clarity Event Center which included developing policies & procedures, creating a marketing campaign and working with local vendors to secure food and beverage options • Planned the Clarity Event Center's Open House in efforts to showcase the facility and entertain prospects• Developed a media guide to showcase event center and product offerings• Responsible for planning and executing events including fundraisers, corporate events, trainings, birthdays and more. Show less

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  York Solutions, LLC

  Jul 2014 - Jul 2017

  • Involved in the strategic planning and execution of all programs and events within Think IT MN• Increased alignment between Think IT and Sales in MN in an effort to promote increased opportunities to our clients and members• Led the planning and execution of Think IT’s Annual Charity Golf Invitational to benefit Genesys Works which has raised over $175,000. This included overall event communication, venue management, coordinating with marketing on branding/PR plan, managing logistics and staffing plans, etc.• Planned and executed Think IT's Link to Leadership program which includes continuous development, communicating with faculty, etc.• Facilitated internal training sessions – DiSC, Lunch & Learns, etc. – through L.E.A.D. program in an effort to provide development opportunities for York employees. Also initiated a corporate communications plan internally Show less • Oversaw all programs within Think IT's Minneapolis chapter including collaboration meetings, link to leadership and mentorship• Promoted the growth of Think IT through membership and programs in order to aid IT professionals in developing their network, leadership skills, etc.• Responsible for planning and executing Think IT’s Annual Charity Golf Event which has raised over $100,000 for Genesys Works• Developed programs and services to promote increased business opportunities with our clients and members• Developed and executed re-engagement campaign in an effort to update member information and further engage our Think IT members• Effectively lead team in order to provide the best services to our members Show less

  • Program Director, Think IT

    Aug 2015 - Jul 2017

  • Program Manager, Think IT

    Jul 2014 - Aug 2015
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  Do Good Events

  Jul 2017 - Feb 2019

  Senior Event Manager

  • Planned, executed and managed all event logistics for a variety of events including conferences, fundraisers, corporate functions, etc.• Partnered with clients to alleviate time and stress from their day while executing an event that exceeded goals and expectations• Delivered exceptional customer service and professionalism• Managed venues including contracts, negotiations, floorplans, menus, room blocks and final details• Managed vendors (speakers, entertainment, audio visual, decor, etc.) on logistics, communicating appropriate timelines and executing agreements• Led committee meetings and effectively managed the timeline of to do's• Managed Do Good Events internal marketing which included social media, branding, and website relaunch Show less

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  Ewald Consulting

  Feb 2019 - Apr 2022

  Event Manager

  • Planned, managed and executed 12+ (large & medium-sized) conferences and events per year for various association partners ranging from 100 - 1,000+ attendees• Consulted with clients to determine the goals and requirements for each event including in-person and virtual conferences• Managed Conference Committees by producing agendas and minutes, running monthly meetings, maintaining action items and timelines in order to meet and exceed event goals• Served as point of contact for each event while coordinating services such as room sets, audio visual, food & beverage, signage/displays, and hotel blocks to ensure completion and reduce escalations• Built, allocated, and tracked budgets of up to $500K including reconciling post-conference and finalizing the Profits & Losses• Led the venue selection process which includes generating RFP’s, providing recommendations to clients, site visits and negotiating contracts• Collaborated with internal stakeholders to determine timelines, task allocation, and to ensure deadlines are achieved• Produced email marketing calendars and write content for event marketing emails including call for proposals, registration launches, promotional emails, etc.• Developed relationships with third-party vendors, on-site support staff, and volunteers to exceed event expectations• Delivered exceptional customer service and professionalism through a partnership mentality whether communicating with the Executive Director, a conference attendee or vendor Show less

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  Insight

  Apr 2022 - now

  Marketing Events Manager