Alan Torossian

Experience

• 

  United Nation Photographers Ltd

  May 2016 - Jul 2016

  Sales Representative

  • Prospection• Customer relations (database creation and follow-up)• Complaint processing• Invoice management

• 

  SOGEMO

  Jul 2017 - Aug 2017

  Import-Export Assistant

  Business Management in Import-ExportCustomer Relationship

• 

  Ten'Dance Association

  Apr 2018 - Apr 2019

  Chairman

  This association offers singing, dancing, fashion activities. It allows young students to express their talents through events. My role is to motivate and to mobilize students and to suggest activities to emphasize their talents

• 

  Deem Communications

  Apr 2019 - Aug 2019

  Digital Marketing Assistant

  • Conducted market research for B2B clients• Developed a marketing strategy for a retail client and made recommendations on implementation of digital plan• Conducted a website audit to increase performance• Analyzed campaign results through KPI’s to determine future implications

• 

  Birthright Armenia

  Jun 2019 - Aug 2019

  Social Media Specialist

  • Executed the marketing strategy on social networks for the French market driving growth in that segment• Promoted the program on National TV as part of PR efforts to drive awareness and higher participation• Conducted A/B testing on Facebook and Instagram for posts and videos to gauge engagement, which ultimately led to an increase in followers on both channels

• 

  Ellisphere

  Jan 2020 - Jul 2020

  International Marketing Assistant

  • Redesigned a partner website which led to increase in traffic of 10%• Optimized website performance through SEO• Led meetings and communication with international partners

• 

  Pôle Emploi

  Mar 2021 - Aug 2021

  Digital Enabler

  • Trained users to become familiar with digital tools • Helped with the completion of routine procedures and enabled jobseekers to become more independent• Supported people in accessing information on the digital services of Pôle emploi and its partners

• 

  Diaspora High Commissioner's Office

  Dec 2021 - Dec 2022

  Communications Expert

  • Increase of followers on LinkedIn (+50%), Instagram (+5%), Twitter (+3%)• Launch of the diasPROա (LinkedIn) & Homecoming Leaders (Instagram) projects• English & French Content Creation• Management of the High Commissioner Zareh Sinanyan's Facebook Page• Led Podcast Episodes in French• Management of the Global Armenian Summit’s Digital Content• Development of New Partnerships with Stakeholders and Sponsors

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  Birthright Armenia | Դեպի Հայք

  Dec 2022 - Apr 2023

  Communications Specialist

  • Execution of the Marketing Strategy on Social Networks• Content Creation and Coordination of Video and Photo Shoots• Establishment of Relationships with Social Media Influencers• Engagement with Prospects on Various Channels• Creation of Email Marketing Campaigns• Design, Implementation and Analysis of SEA Strategies and Campaigns• Management of the Birthright Armenia Website

• 

  H. Hovnanian Family Foundation

  Apr 2023 - Sept 2024

  Social Media Marketing Manager

  Social Media Marketing Manager for 4 NGOs (Birthright Armenia, Armenian Volunteer Corps, Repat Armenia and HIKEArmenia):• Development and Implementation of Social Media Strategies• Social Media Audio/Video/Written Content Creation Management• Analysis and Reporting of Social Media Performance• Manage Social Media Assistants• Budget Management• Benchmark the Latest Social Media Trends

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  Diaspora High Commissioner's Office

  Sept 2024 - now

  Digital Marketing Manager