Sarah Schmid

Experience

• 

  SwedishAmerican, A Division of UW Health

  Oct 2002 - Oct 2004

  Patient Care Technician
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  Rockford Register Star

  Oct 2004 - May 2011

  Responsible for design and layout of print and web versions of nationwide and local accounts in a highly deadline-driven atmosphere.Productive in but not limited to InDesign, Photoshop, Illustrator, PageMaker, ImageReady and Flash.

  • Graphic/Multi-Media Designer

    Jun 2007 - May 2011

  • Press Operator

    Oct 2004 - Jun 2007
• 

  Regal Rexnord

  May 2011 - Jan 2024

  As a Senior Marketing Specialist at Regal Rexnords's Clutches and Brakes organization, I play a crucial role in driving the success and growth of Clutch and Brake products. My responsibilities include establishing standardized processes for marketing communications and working closely with product managers, market directors, and corporate marketing to develop, implement, and manage strategies and campaigns that promote CB products.Adept at exercising leadership without relying on organizational hierarchy, I excel at clear communication and providing a focused vision to my team.Key tasks and functions:• Collaborate with Sales, Corporate Marketing, and Brand Product Managers to develop innovative marketing strategies for our products and target markets, executing engaging campaigns that effectively showcase our products' benefits to potential clients.• Research industry trends to identify and adopt proven marketing techniques, including social media tactics.• Analyze past marketing initiatives to gain insights on successes, areas for improvement, and opportunities for enhancement.• Partner with Corporate Marketing and brand teams to create engaging and successful e-commerce experiences.• Work closely with Sales, Corporate Marketing, and Product Management teams to develop compelling content for a wide range of marketing assets.• Manage multiple brand social media accounts in collaboration with Sales, Product Management, and Corporate Marketing teams.• Coordinate annual CCB trade show presence, working in synergy with Platform and Sales leaders, and Corporate Marketing to deliver a dynamic, results-oriented exhibition. Show less As a Team Lead for Altra's corporate in-house marketing department, I manage and guide a talented group of Graphic Designers, ensuring the successful execution of multiple marketing projects in a fast-paced, deadline-driven environment. My responsibilities span across print and digital mediums, maintaining brand consistency for all Altra brands globally.Key responsibilities:• Lead and mentor a team of Graphic Designers• Manage marketing projects from initiation to completion• Uphold print and digital brand standards across all Altra brands• Design, review, and suggest layout improvements for print and digital projects• Oversee content and digital asset management• Develop email, social media, and digital ad campaigns• Coordinate multi-language projects worldwide• Conduct studio product photography and on-location facility shoots• Produce, film, and edit various types of videos, including corporate, instructional, and promotionalTechnical skills:• Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro)• Microsoft Office• Product Photography• Video Production• Social Media Management• Widen, Workfront, Sitecore• Windows & Mac OSAreas of expertise:• Leadership and Teamwork• Project Management• Multitasking and Meeting Facilitation• Content & Digital Asset Management• Creativity and Innovation• Positive Attitude• Event ManagementBy leveraging my diverse skill set and expertise, I contribute to Altra's marketing efforts by staying at the forefront of industry trends and employing cutting-edge technology and tools. Show less

  • Marketing Manager - Clutches and Brakes

    Jun 2022 - Jan 2024

  • Creative Services Manager

    May 2011 - Jan 2024
• 

  UNION Savings BANK

  Jan 2024 - now

  Assistance Vice President, Marketing Manager

  As the Marketing Manager at UNION Savings BANK, I oversee all aspects of the bank's marketing initiatives. My key responsibilities include:• Branding: Leading internal and external communications and public relations.• Strategic Marketing Plans: Developing and executing comprehensive marketing strategies.• Social Media: Managing and growing social media presence.• Digital Marketing and SEO: Implementing digital marketing campaigns and optimizing for search engines.• Advertising: Executing advertising campaigns across print, digital, PPC, and other channels.• Analytics Tracking and Reporting: Monitoring campaign performance and generating actionable insights.• Graphic Design: Creating both digital and print collateral to support marketing efforts.• Budget Management: Overseeing marketing budgets to ensure efficient allocation of resources.• Event and Sponsorship Management: Making decisions on and managing events and sponsorships.In essence, I handle all facets of marketing for the bank, ensuring a cohesive and effective approach to reaching our audience. Show less