Priscilla Wallace

Experience

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  Great Southern Life Insurance Co

  Jun 1973 - May 1976

  Supervisor, Policyowner Service

  Supervised 15 employees responsible for calculating fees and executing paperwork for individual life and health policy changes. Supported insurance sales force in modifying policies, such as adding riders and completing beneficiary changes.

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  Prudential Financial

  May 1976 - Aug 1978

  Group Insurance Underwriter & Management Trainee

  Underwrote large life and health insurance plans for employers from 50 - 10,000 employees. Assisted Group Sales Representatives with plan modifications and new customers.Prudential Insurance (now Prudential Financial Inc.) is one of the largest financial companies in the U.S. with 47,000 employees worldwide. See www.prudential.com

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  Frito-Lay, Inc

  May 1980 - Jan 1984

  Product Manager

  Led key programs and departments for top-tier products such as Ruffles, Lay’s, and Doritos. Selected Accomplishments:• Promoted from Assistant Product Manager to Associate Product Manager to Product Manager.• Facilitated $1.7B+ in sales and spearheaded development of a new line of low fat chips from conceptualization to release. • Delivered growth of 35% for previously faltering Ruffles flavors. • Initiated a regional marketing program for Doritos that produced 40% sales growth. Show less

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  Progressive International

  May 2002 - Jan 2004

  Associate Product Manager

  Oversaw conceptualization of products, product design, 3rd-party manufacturing, package design, and retail sales support for this kitchenware wholesaler. Responsible for package design, pricing, and market introduction, as well as product sourcing in Asia. Introduced 40-plus new products per year. Supervised an industrial designer and a package designer.Selected Accomplishments:• Met or exceeded the goal of 50% or better profit margin each year.• Generated more than $2.2M in incremental sales by developing a marketing strategy, generating product concepts, and approving designs for multiple product programs at Bed Bath & Beyond.• Increased peppermill sales $3M (29%) by optimizing product assortment and creating a proprietary display.• Improved profitability 52% for a $1M Show less

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  Cold Stone Creamery

  Jan 2005 - Sept 2005

  Product Manager, Ice Cream

  Directed the implementation of the national promotional calendar and new product development for a $60M company’s ice cream line. Carried out project management, franchisee communications, new product strategy creation, product and consumer testing, and intranet site management, as well as managing the development of point-of-sale and promotional materials and the ideation of new products. Led a cross-functional team of 15 to implement monthly promotions and supervised teams in the development of new products. My team included the franchise area director, product development director, nutrition scientist, creative director, purchasing manager, product manager, and others. Administered budgets up to $500,000 and held P&L responsibility. I also identified consumer food preference trends and developed strategies to drive new product development.Selected Accomplishments:• Grew customer patronage and product sales 20% or more by instituting a series of in-store promotional events.• Improved efficiency and lead times, and simplified event procedures by revising the promotion planning process. New procedures won recognition by franchisees and training team.• Led a critical 3-month emergency initiative to reformulate and re-introduce a product that had been recalled. Show less

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  Bolin Marketing

  Oct 2006 - Mar 2009

  Director

  Managed marketing functions and programs for clients of this $20M marketing consulting company, overseeing competitive analysis, ideation, research, strategic and tactical marketing, advertising strategy, partnership marketing, new platforms, product conceptualization, product commercialization, and more. I supervised a staff of 3: assistant marketing manager, agency creative director, and digital marketing manager.Selected Accomplishments:• Improved IRI brand ranking from #11 to #7 for Stopain topical painkillers during a period of industry decline.• Increased sales 30% in 1 year for Stopain by playing a key role in winning the WalMart account.• Attained #1 segment position for two of Stopain’s products by introducing high impact packaging. launching a new website and deploying targeted consumer messaging.• Created strategic and tactical marketing plans to launch Breathe Again nasal saline product in the U.S., attaining a #1 ranking in 6 months in their product category.• Created advertising, content, a new website and a direct marketing program for Breathe Again that reached more than 1 million new users and won the interest of 400-plus physician influencers.• Created and trademarked the EARinse brand name, defended the brand against competitive threat, developed website and content, and formulated a partnership with a nationally known hearing aid partner.• For Betty Crocker Potatoes, designed the first psychographic profile of purchasers, improved package messaging and promotional approaches, identified 2 promotional partners and led 3 competitive analyses. Show less

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  Midwest Dairy Association

  May 2009 - Sept 2016

  Marketing Manager

  Oversaw information sharing functions for the Business Development unit, providing strategic insights for dairy industry partners to maximize sales via new products, channels, and users. I administered $100,000 in budgets, including a marketing partnership with the Minnesota Vikings football team and multiple industry summits. During this time, I compiled and distributed research, consumer insights, industry trends and news, and other data internally and to targeted audiences via meetings, summits and town hall events, newsletters, social media, webinars and reports. My role included co-directing fundraising activities, preparing grants and partnership proposals, and coordinating project and event planning teams of up to 12 managers, assistant managers, directors, vice presidents, and the CEO. I supervised a program assistant.Selected Accomplishments:• Directed a promotional agency and internal team in the planning and execution of a 10-state promotional initiative that increased dairy volume up to 53% and achieved 100% compliance among participating accounts.• Managed the implementation on an innovative partnership promotion that increased sales 30% at Coburn’s Supermarkets and produced $30,000 in funds for local schools.• Enabled a 63% improvement in sales for Land O Lakes foodservice cheese by spearheading a program to student-test and distribute low-fat cheese and other products to schools in Minnesota and Iowa.• Drove 8% growth for specific Domino’s Pizza products by partnering with Domino’s and the Minnesota Timberwolves on a cheese-focused marketing campaign.• Served as the Midwest Dairy’s NFL Lead for Minnesota, and created a variety of promotional events to reward school participation in a youth wellness program. Also partnered with corporations to create youth events connected to Super Bowl 2018.• Increased funding $1M by obtaining partner donations to support youth wellness programs. Show less

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  Best Buy

  Apr 2017 - Oct 2017

  Marketing Manager, Contract

  Planned and executed marketing promotions in Major Appliances and Magnolia Home Theater

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  Retired

  Oct 2018 - now

  Consumer Product Marketing