Antonius Kong

Experience

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  US Bank (formerly First Bank of Minneapolis (Minnesota, USA)

  Jul 1985 - Dec 1988

  Commercial Lending Officer

  * Financial Analysis and Project Evaluations – At major US banks, I was heavily involved in cross industry evaluations of project feasibility and business viability as a basis for approving commercial loans, leveraged buyout financing, M& A financing, bridge loans, project financing and syndication loans.

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  Amoco Chemicals Asia Pacific Limited (HK)

  Jan 1989 - May 1992

  Project Manager / Business Development Manager

  * At oil majors BP Amoco, I developed entry strategies for the China market. Through direct investments, asset purchase, and strategic partnerships, I helped to grow Amoco’s and Caltex market share in China from 5% to 15% in 3 years.* I evaluated and approved substantial investment projects in China and South East Asia primarily related to the building of joint venture or wholly-owned petrochemical plants.* Strategic Investment Projects - I developed entry strategies for the China market. Through direct investments, asset purchases, and strategic partnerships, I helped to grow Amoco’s market share in China from 5% to 15% in 3 years via joint ventures and wholly-owned marketing channels. Show less

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  DHL International (Hong Kong)

  Jan 1992 - Dec 1995

  Marketing and Planning Manager

  Department Head Reporting to Director, Sales and Marketing• Built strategic sales and marketing team and launched integrated marketing programs to enhance the DHL brand as a super brand.• Retained customer loyalty through implementing service improvements and new product launches• Met budget and achieved 4 years of double-digit revenue growth, maintaining market share at 45% via market penetration, with revenue growing to US$115 million

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  New World Telephone

  Jan 1996 - May 1997

  General Manager– Marketing Services

  Reporting to the Chief Executive • Developed business strategy to increase brand awareness and triple market share to 10% to reach revenue of HK$100 million• Conducted research, product positioning, and rollouts of new and repositioned products for the consumer and business market.• Spearheaded research efforts to track customer needs, market dynamics, business opportunities

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  Jade Link Enterprises Limited

  Jun 1997 - Jul 2000

  Executive Director - Marketing, Consulting & Start-up Ventures

  • Consulted companies such Caltex, Dun & Bradstreet, United Airlines, and other start-ups on marketing and business development• Extended D&B’s product development and marketing efforts online• Formulated an e-business strategy for United Airlines – Hong Kong

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  Wine4Asia Limited

  Aug 2000 - Mar 2002

  Senior Vice President

  (Reporting to President) Wine4Asia Limited • Formulated a clicks-and-bricks business strategy for the launch of a pan-Asian B2B2C wine exchange with online and offline channels• Launched the B2C component of the business in Hong Kong, Malaysia and Singapore. Prepared for the launch of the B2B wine website and formulated a market entry strategy to facilitate wine trade between Asian importers and worldwide producers• Created revenue streams and built up the sales team, customer service unit, and logistics and fulfilment processes for the e-business• Developed a progressive business plan to form partnerships with Yahoo!, MSN, Sina.com, Hongkong.com, wine suppliers, hotels Show less

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  Jade Link Enterprises Limited / Richman Trading Limited

  Apr 2002 - now

  Vice President – Business Development

  • Commercial projects, consulting roles, business start-ups as available• Garment, shoes, and other merchandise trading with Chinese exporters and US importers• Resale and distribution in Hong Kong of products sourced from China, Japan, Korea• Setting up business networks in southern China to allow worldwide importers to source cost-effective and high margin products