Mitchell South

Experience

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  MMA Doughboy

  Nov 2017 - Nov 2018

  Founder, Writer, and Editor

  Original UFC news platform. Managed written opinion pieces, social media, and videos.

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  Electronic Arts (EA)

  Mar 2018 - Apr 2019

  Marketing Writer

  Written content for web, social media, and email channels. NHL and UFC franchises.• Wrote blog articles detailing new features.• Crafted copy on web pages.• Organized asset creation for web.• Provided copy for email campaigns targeting multiple audiences.• Published Google Posts.• Assembled monthly metrics reports for web traffic using Google Analytics.• Collaborated on ad campaigns and voiceover scripts.

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  Freelance

  Sept 2019 - Nov 2020

  Copywriter

  Articles and ad copy for clients in local businesses. Specialized in hospitality, office/commercial cleaning, and education industries.• Wrote optimized articles with SEO best practices that ranked on the first page of search results.• Crafted taglines and email copy to advertise products and services.• Created and edited PowerPoint presentation decks.• Advised clients on editorial strategy.✅ Generated new leads for entrepreneurs and small business owners. Contributed fresh content and helped drive critical income through a difficult economic landscape. Show less

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  XLMedia PLC

  Nov 2020 - Jun 2024

  Content Marketing Specialist

  Created and optimized high-performing content for digital publications. Focused on SEO, user experience, and monetization as an expert voice within the regulated iGaming industry.• Wrote and optimized evergreen content. Inspired readers to embark on a user journey with affiliates.• Successfully targeted featured snippets and consistently ranked at the top of search results.• Refined on-page user experience, encouraging visitors to click through on monetizable elements.• Took a data-based approach with Google Search Console and Ahrefs to iterate on content strategy. • Provided comprehensive product reviews, TV interviews, and regulatory updates in legalized regions. • Utilized thorough research and personal experience to create meaningfully helpful content.✅ Made significant contributions boosting revenue during marketing campaigns that generated millions of dollars. Had a noticeable impact on tentpole events in a competitive industry. Show less

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  Electronic Arts (EA)

  Jun 2024 - now

  Communications Specialist

  Communications Writer for EA Technology. Focusing on many technology topics including game engine tools, AI, and machine learning research.