Parisa Zargar پریسا زرگر

Experience

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  Parsian Sport

  Feb 2011 - Mar 2012

  Content Writer
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  Ebpnovin

  Feb 2013 - Nov 2021

  Manager of Digital marketing and Advertisement department

  - Promote the company’s products/services addressing or predicting client's objectives.- Management of marketing campaigns across multiple channels, including search advertising, paid social networks, comparison listings, outbound email campaigns, and more.- Conduct thorough analysis of campaign performances, utilizing data-driven insights to identify areas for improvement and optimization (keyword mining, negative listing, campaign restructuring, ad copies optimization)- Maintain and test audience lists, target groups, and other targeting data in an account-based environment.- Assist in the development and execution of A/B/n testing initiatives to improve campaign performances and overall ROI of the paid marketing investments.- Stay up-to-date with industry trends and best practices in the tech advertising industry, bringing innovative ideas and strategies to the team.- Contribute to the development and maintenance of PPC marketing frameworks and strategies.- Collaborating with different business functions within the organization, as well as external agencies- Leading, mentoring, and managing a team of digital marketing professionals, fostering collaboration, innovation, and skill development. Show less

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  Wpwebmaster

  Jan 2018 - Jan 2019

  Search Engine Optimization Executive

  - Execute tests, collect and analyze data and results, identify trends and insights.- Track, report, and analyze website analytics and PPC initiatives and campaigns- Optimize copy and landing pages for search engine marketing- Write compelling meta titles, descriptions, and other on-page elements to improve click-through rates.- Perform ongoing keyword discovery, expansion and optimization- Research and implement search engine optimization recommendations- Research and analyze competitor advertising links- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Show less

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  BSUPERIOR SYSTEM LTD.

  Apr 2019 - Jul 2020

  Search Engine Optimization Specialist

  - Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns- Track, report, and analyze website analytics and PPC initiatives and campaigns- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Optimize copy and landing pages for search engine marketing- Perform ongoing keyword discovery, expansion and optimization- Research and implement search engine optimization recommendations- Research and analyze competitor advertising links- Develop and implement link building strategy- Work with the development team to ensure SEO best practices are properly implemented- Work with editorial and marketing teams to drive SEO in content creation and content programming- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Show less

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  MIHAN industrial group

  Sept 2021 - Aug 2022

  Digital Marketing Manager

  - Designing action marketing plan to achive target sales.- Designing and coordinate marketing campaigns.- Managing budgets and campaigns across all performance channels.- Affiliate marketing.- Optimising marketing kpi for online sales : CAC-ROI-CPI-CPC- Measure and report the performance of all digital campaigns - Increasing brand awareness for those products.

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  Taknet

  Jan 2022 - Sept 2024

  Marketing Manager

  - Overseeing all digital marketing activities, including strategy development and execution, marketing automation, social media management, performance marketing, campaign management, acquisition and retention programs, referral programs, and marketing funnel optimization- Creating and implementing an overarching omnichannel digital marketing plan for lead generation, acquisition, engagement, client retention, and referral aligned with business objectives- Managing different marketing tools such as marketing automation tools, marketing analytics, etc.- Developing campaign measurement plans, selecting digital key performance indicators (KPIs), and optimizing campaign performance- Tracking and analyzing customer behaviors and interactions to drive personalized marketing efforts- Conducting market and audience research using digital tools and platforms, leveraging site traffic data, historical campaign performance, competitive insights, and more- Tracking and analyzing key metrics, such as conversion rates, customer retention costs (CRC), and customer lifetime value (CLV)- Optimizing user onboarding processes and customer journeys to improve retention- Proficiently interpreting and analyzing data from various sources across digital marketing campaigns, including email, display, search, social, etc. to drive crucial insights and identify opportunities for performance optimization- Preparing regular reports on digital marketing activities - Researching, testing, and integrating new marketing technologies to ensure growth - Staying current with industry trends, competitors, and customer behavior to identify opportunities and recommend strategic adjustments- Collaborating with different business functions within the organization, as well as external agencies - Leading, mentoring, and managing a team of digital marketing professionals, fostering collaboration, innovation, and skill development Show less