Experience

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  Boston university school of management

  May 2003 - Jul 2003

  Administrative and information systems assistant - graduate program

  Collaborated with administrators and facility to update student and alumni tracking system and update the University's MIS (management information system). Assisted with program materials and other cross-functional needs.

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  Beyond interactive

  Jun 2004 - Aug 2005

  Assistant media planner

  Only Assistant Media Planner across GlaxoSmithKline. Responsibilities included creation and media plan implementation through reporting and optimization, cross-functional and partner collaboration, and ensuring budget compliance while adhering to Pharmaceutical/FDA regulations Graduated Grey Global Group’s “MediaU Academy”, a series of training classes set up to teach the art of Media Planning and Buying.

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  The martin agency

  Aug 2005 - Aug 2006

  Media planner

  Development of Paid Search (SEM) and digital marketing strategies for B2B and B2C clients based upon their goals and objectives. Managed daily operations, collaborating with clients and partners to drive program success. Drove client revenue growth through emerging technology opportunities, data analysis, negotiation and fiduciary responsibility. Oversaw and mentored Assistant Planner to develop and grow their talent.

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  Digitas

  Sept 2006 - Dec 2012

  Manager of a team of 15, accountable for all media finance relationships. Cross-functional responsibilities to ensure risk mitigation, fiduciary stewardship and operational efficiency.• Drove accurate and timely payments of over 4,000 invoices and expense reports per month. • Directed month-end closing operations - performed account analysis, generated and distributed monthly financial reports to CFO and senior management. • Resolved more than $550M in escalated billing issues through financial stewardship, best practices and discrepancy monitoring. Led reconciliation of multiple campaigns including two of the largest problem clients ($160MM and $200MM; 2+ years of unresolved payables) - working to mitigate financial risk and resolving all issues with 3-6 months. • Lead for escalation and partner relationships, monitoring payments, expenditures and issues, resolving invoice discrepancies and analyzing/reconciling statements. • Operational ownership and SME of procurement system (ePlus) providing training and resolution• Served as internal consultant and UI tester for new all-in-one financial and media system to be implemented across all corporate Agencies including Boston, NY and Chicago offices (MBOX; now Mediaocean Prisma) Show less Supervised day-to-day activities of Accounts Payable division including reconciliation of invoices, invoice processing and drafting of checks, ACH/Wire payments, 1099s and resolving accounts payable discrepancies. Investigated and analyzed financial reporting and risks in areas such as cash neutrality. Managed and executed special project with newly acquired company to manage treasury and cash applications of Accounts Receivables. Responsible for cross-functional, national training on Media Finance operations and processes, improving compliance by 27%. Show less

  • Manager, Finance

    Apr 2011 - Dec 2012

  • Accounts Payable Supervisor

    Apr 2008 - Apr 2011

  • Media Planner

    Sept 2006 - Mar 2008
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  Dwa

  Jan 2013 - Nov 2020

  • Created and executed fully integrated media plans (including Display, Mobile and Lead Generation) ensuring media deliverables are aligned cross media and cross country• Converted client’s media objectives and strategies into RFPs issued to publishers • Identified and implemented operations tasks including new vendor opportunities, contract negotiation, media buying, optimizations and creative trafficking • Gathered and analyzed company and competitive industry data for client reports and development of next steps • Maintained client and vendor relationships while serving as day-to-day contact• Wrote and presented program analysis/presentations and translate information into implications and recommendations for future campaigns• Enhanced client results through critical review and content assessments to formulate targeted action plans and strategies for content creation, Inbound Marketing and Demand Generation Show less

  • Associate Director

    Jan 2020 - Nov 2020

  • Senior Consultant

    Jul 2018 - Jan 2020

  • Associate Consultant

    Jul 2015 - Jun 2018

  • Manager, Strategic Consulting

    Apr 2014 - Jun 2015

  • Account Manager/ Media Planner

    Jan 2013 - Apr 2014
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  Self employed

  Jan 2014 - Jun 2015

  Search keyword and ad copy creation consultant (freelancer)

  Developed SEM and PPC keyword recommendation (including negative keywords) based upon strategy and best practices for use across Google, Bing, and Yahoo. Created ad copy for A/B testing across exact phrase and broad matching to identify and correct poor performers across clients such as Marc Jacobs, Ole Henriksen, and Ballyribbon

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  Oracle

  Nov 2020 - now

  • Director of Online Marketing

    Aug 2024 - now

  • Group Manager NAM, Display and Content Syndication

    Nov 2020 - Aug 2024