Anita Kristiany

Experience

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  PT Planet Selancar Mandiri

  Aug 2005 - Aug 2010

  Fashion and Graphic Designer (Insight 51)

  -Responsible for fashion forcast and quality survey inside the country and other countries.-Designing a range of Ladies/Mens wear and accessories for every three month a year. From sketch, computer illustrator, work sheet, print film, size grading, sample, to production.-Creating Promotional advertising design for magazines.Achievements-Designed lots of best selling products.

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  Lee Cooper

  Apr 2011 - May 2016

  Head of Design

  http://youtu.be/43PJ9n6rOEUhttp://youtu.be/3fVGadAtzDUhttp://lifestyle.okezone.com/read/2016/03/31/194/1349966/teknik-diy-dipakai-lee-cooper-dalam-spring-summer-2016http://marketeers.com/article/lee-cooper-resmi-luncurkan-koleksi-terbaru-2016.htmlhttp://life.viva.co.id/news/read/754445-ini-koleksi-busana-musim-semi-dan-panas-2016http://www.kabarna.id/gaya/teknik-diy-dipakai-lee-cooper-dalam-springsummer-2016http://m.harianindo.com/2016/04/04/96298/inilah-beberapa-tip-untuk-menjaga-celana-jins-tetap-awet/ Show less

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  PT PALOMA GRAZIA (SURFER GIRL)

  Apr 2013 - Sept 2013

  Fashion and Graphic Designer

  Designing a range of Surfer Girl ladies wear from mood, sketch, computer illustrator, work sheet, print film, size grading, sample, to production.

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  H&M

  May 2016 - Oct 2016

  Production Product Developer

  - Responsible for all production product developments of all Knit wear for H&M brands (Mens, Women's, Divided, LOGG, Kids, Babies, Cheap Monday, Weekday, & Other Stories, Monki, COS) for Indonesia Supply Chain Office. - Interpret trends and visual goals for R&D, Production team and the suppliers. - Develop and secure the products/collections based on trends and demand from Buying Office- Educate and build knowledge : customer needs, trends for each concept for team and suppliers. - Developing new material and product capabilities in production market- Develop, Educate and evaluate new suppliers (fabric, printers & WEP units) in understanding the H&M customer (trends, fashion & concept) -Work on season specific capability development missions aligned with business demand with existing & new suppliers- Follow up on the free development samples when required and ensure that it follows the product demand. - Participate on Start up weeks in Buying Office Shanghai, presenting best capabilities of Indonesian suppliers. Show less

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  Lee Cooper

  Nov 2016 - Oct 2019

  Head of Design, Product Developer & Marketing

  PRODUCT & DESIGN -In charge of all design product of apparel, accessories, and shoes produced under the Lee Cooper brand - Calculating and planning product budget for 6 month product drop per season.- Planning working timeline and deadlines for product development calendar. Making sure all steps are on time. - Participate in global conference in Lee Cooper Headquarters (London) every year, gathering with other Lee Cooper Licenses around the world. - Creating a certain concept/mood board and theme for each season, based on global trend research and international creative directions.- Assign the designers to design a range of products, denims, tops, bottoms, shoes and accessories for every 6 months cycle.- With the product merchandisers decide factory placing order for fabrication, trims, washing, and sewing with FOB pricing target.- Asses designs based on development samples, fabric lap dips and washing panels.- Coach and review designers at certain period of time.MARKETING & SALES- Monthly sales thru product monitoring and stock ratio to maintain right product at the right time. - Create monthly marketing plan for both online and offline promotions. Based on new arrivals, slow moving items, and large stock items. (Newsletter, In store programs, E-commerce promotions, etc)- Organize photo shoots for Look Book, Website, POP and other marketing collateral's. - Create product stories and choose KOL/Influencers for brand ambassador purpose. Show less

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  PT Denim Projex Indonesia

  Nov 2019 - now

  General and Operation Manager