Imran Hossen

Experience

• 

  LCBS Dhaka

  Sept 2018 - Aug 2021

  - Develop and manage digital marketing campaigns across multiple channels.- Online advertising and social media page management techniques.- Proficient in graphic design tools for digital marketing.- Skilled in creating various types of digital marketing materials.- Responsible for website design to match visual design intent.- Maintain website and create reports using various tools.- Create high-quality content consistent with brand and tone of voice.

  • Executive, Digital Marketing

    Aug 2020 - Aug 2021

  • Sr. Officer - Digital Marketing & Sales

    Apr 2019 - Aug 2020

  • Officer, Digital Marketing

    Sept 2018 - Mar 2019
• 

  Pharma Solutions Bangladesh Limited

  Aug 2020 - now

  • Digital Campaign Execution: Plan and implement digital marketing campaigns on platforms including Facebook, LinkedIn, YouTube, and Google. Ensure timely execution as per scheduled office hours, focusing on targeting high-potential regions such as Dhaka, Rajshahi, and Mymensingh.• Lead Generation & Funnel Optimization: Collaborate with the marketing and call center teams to ensure efficient lead generation, optimized lead forms, and enhanced follow-up processes. Focus on increasing the conversion rate from "Yes" calls by optimizing the targeting funnel.• B2B Marketing & Partnerships: Build and nurture relationships with travel agencies and medical tourism facilitators to drive patient referrals. Leverage these partnerships for effective B2B lead generation.• Analytics & Data-Driven Decisions: Regularly analyze lead data, ad performance, and customer inquiries to identify trends, improve ad targeting, and make informed decisions. Use these insights to refine digital strategies.• WhatsApp & Call Management: Manage inquiries and leads coming from WhatsApp and phone calls through systems like iDesk360, ensuring faster response times and zero missed inquiries.• Content Creation & Platform Diversification: Create engaging content for YouTube and LinkedIn, showcasing patient success stories, testimonials, and hospital features. Regularly update website content with patient feedback.• Process Improvement & Follow-up Efficiency: Collaborate with the call center to ensure leads are followed up within one hour of submission, maximizing the chances of conversion.• Cross-team Collaboration: Work closely with the field marketing team to manage IPD (Inpatient Department) leads and enhance the overall marketing-sales process. Show less Achievement:• Social Media Growth: Grew social media followers and engagement, achieving milestones like a 75% increase in Facebook likes or a 60% boost in LinkedIn followers over a designated period.• Automated Chatbot Integration: Successfully integrated a chatbot with Facebook Messenger, automating responses to customer inquiries. Programmed the chatbot to learn from 5000+ messages, ensuring accurate and relevant responses. Achieved a daily output of over 200+ responses.• Recruitment and Talent Acquisition Support: Assisted the HR department in sourcing potential candidates by leveraging social media platforms. Successfully collected CVs through targeted social media advertisements, resulting in the recruitment of over 300+ employees.• Increased Company Website Traffic: Implemented on page SEO strategies and content marketing initiatives that resulted in a significant increase in website traffic, such as a 50% growth in organic.• Successful Lead Gen Campaigns: Managed successful Lead Generation advertising campaigns, achieving a high-quality lead and low cost per conversion, demonstrating efficient budget utilization.• Content/Copy Writing Impact: Developed 350+ content and promoted high-quality ad copy assets that gained significant traction, generating brand visibility and authority. Show less • Performed Market Research and prepared competitive analysis for various brands.• Create Content for Digital Marketing Platforms.• Executing Digital Marketing Strategies across Digital Platforms within budget.• Ensuring on time delivery of Digital Marketing campaigns.• Performed Market Research and prepared competitive analysis for various brands.• Engaging with Visitors Query Management on Social Media Channels, Website and Emails.• Measuring and reporting performance of all digital marketing campaigns, and assess against goals.• developing concepts, graphics and layouts for product illustrations, and websites• reviewing final layouts and suggesting improvements if required Show less

  • Executive, Digital Marketing & Branding

    Jul 2024 - now

  • Sr. Officer, Digital Marketing

    Jul 2023 - Aug 2024

  • Officer, Digital Marketing

    Aug 2020 - Aug 2023