Selin Erdem

Experience

• 

  Deva

  Jul 2012 - Aug 2012

  Intern
• 

  Aygaz

  Jun 2013 - Jul 2013

  Intern
• 

  Mercedes-Benz Türk A.Ş.

  Jul 2013 - Aug 2013

  Intern
• 

  METRO/MAKRO Cash and Carry

  Nov 2014 - Aug 2016

  - Built bridge between suppliers and customers to build marketing campaigns and managed activity communication. - Collaborated with Key Account Management teams and stores to effectively communicate marketing activities.- Analysed and reported results of activities.- Led "Customer Registration and Master Data Management" project with IT team - Based on Customer Led Category Management (CLCM) objectives, designed surveys to explore customers' insights- Collected data regarding customers and market place and consolidated information into actionable reports and presentations - Conducted periodical analysis on company KPIs, Sales Channel Performance, Sales Force Performance- Supported marketing activities ( customer selection, content improvement, SMS, E-mail, Call-Center Operation, One-to-one activities)- Monitored bonus schemes for Sales Force team

  • Trade Marketing Specialist

    Oct 2015 - Aug 2016

  • Market Research Specialist

    Oct 2015 - Mar 2016

  • CRM Specialist

    Nov 2014 - Oct 2015
• 

  Amer Sports Corporation

  Feb 2017 - May 2017

  Market Researcher

  Collaboration between Amer Sports and University of SAVOIE Mont Blanc. - Direct contact with B2B clients through e-mails and phone calls. - Gathering and analysis of information through the stadistical software Sphinx.- Recommendation to Amer Sports for a better business relationship management with their customers

• 

  DeFacto

  Feb 2019 - Apr 2023

  Senior Customer Insight Specialist
• 

  PepsiCo

  Apr 2023 - Jun 2023

  Shopper Insights Manager